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Technology Innovation and Financial Performance Played Key Roles in MadCap’s Selection

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La Jolla, CA – April 21, 2008 — MadCap Software, the leader in multi-channel content authoring and a showcase company for Microsoft (NASDAQ: MSFT) Visual Studio 2005 and Microsoft XPS, today announced that it has been named as a finalist for the 2008 Red Herring North America 100 Award.

Each year Red Herring recognizes the 100 North American private companies that best exemplify strong financial performance, quality of management, execution of strategy, and dedication to research and development. Out of some 1,200 applicants for this year’s award, MadCap is one of 200 finalists that will now go on to the final round.

“This year's impressive list of finalists demonstrates that North American companies continue to raise the bar and produce innovative technologies that benefit the global technology sector,” said Red Herring Editor-in-Chief Joel Dreyfuss. “The exceptional accomplishments of these technology startups are a testament to extraordinary technological innovation and the drive to bring products to fruition.”

The winning 100 companies will be announced at the Red Herring North America conference being held May 12-14, 2008, at the Fairmont hotel in San Jose, CA. The CEOs of the winners will present their innovative ideas and technologies to an audience of leading entrepreneurs, financiers and corporate strategists.

“From the start, our mission has been to deliver the ultimate customer experience through next-generation solutions that address an enterprise’s complete documentation and content authoring needs,” said Anthony Olivier, MadCap CEO. “We are greatly honored to be recognized as a Red Herring North America finalist for our success in delivering on that goal through breakthrough products, whose rapid adoption has led to early profitability and accelerated growth. Thousands of documentation specialists are switching from traditional tools to our native XML MadCap documentation family to leverage the latest in Web and software technologies—and equally important, receive support by the most knowledgeable documentation experts in the industry.”

About Red Herring Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About MadCap Software

MadCap Software, Inc. is a trusted resource for the thousands of companies around the globe that rely on its solutions for single-source multi-channel authoring and publishing, multimedia, and translation management. Whether delivering technical, policy, medical, marketing, business, or human resources content, MadCap’s products are used to create corporate intranets, Help systems, policy and procedure manuals, video tutorials, knowledge bases, eBooks, user guides, and more to any format, including high-end print, online, desktop or mobile. MadCap services include product training, consulting services, translation and localization, and an advanced developer certification program. Headquartered in La Jolla, California, MadCap Software is home to some of the most experienced software architects and product experts in the content development industry.


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