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AVST Uses MadCap Flare to Replace Four Documentation Applications, Eliminate the Need For a CMS, And Cut Project Time in Half

Flare’s Ability to Manage All Project Content Provides a Cost-Effective CMS Alternative and Saves AVST Hours in Updates, Edits, Revisions and Formatting

La Jolla, CA, USA – January 26, 2009 – MadCap Software, the leader in multi-channel content authoring and a showcase company for Microsoft (NASDAQ: MSFT) Visual Studio 2005 and Microsoft XPS, today announced that Applied Voice & Speech Technologies, Inc. (AVST) has significantly streamlined its delivery of documentation and training materials with MadCap Flare.

AVST, a leading developer of business communications solutions, has cut documentation and training project time by 50 percent with MadCap Flare. Using the comprehensive functionality of MadCap’s flagship multi-channel publishing software, AVST no longer needs to use four applications to create the Administrator’s Guide, Online Help, and Administrator’s Training Guide for CallXpress®. Instead, Flare generates the content for all three AVST deliverables. The single-source publishing capabilities in Flare also have removed the need for AVST to purchase a content management system (CMS) costing tens of thousands of dollars more.

“With MadCap, the output for all three deliverables is virtually flawless. Headings, the table of contents, cover page, and other elements all appear automatically without any manual manipulation after the fact,” said Chris Sullivan, AVST director of training and documentation. “Moreover, because our content updates occur in a single project, rather than four separate projects, the resulting output is generated in just a few minutes—saving us hours of updates, edits, revisions, and formatting.”

For more than a quarter century, AVST has been producing a range of business communications applications, each of which requires administrator documentation, a training guide, and online Help system. Prior to implementing Flare, Sullivan recalled, “It was tedious. Every time we had new information, we had to update the content fields in several applications. Compounding matters, some of our documentation was localized in 13 different languages, and those localizations had to be completed using these different applications. It was an extremely complex process.”

“Now, by producing all three documentation deliverables in a single Flare project, we’re seeing immediate savings,” Sullivan says. “We simply have reviewers provide their feedback in a Word document, and we incorporate the changes into Flare. Similarly, translations are now completed using a single Flare project. Not only are these processes faster, they’re also more accurate.”

AVST recently completed a cost savings analysis for producing single-sourced documentation with Flare. The Online Help, which provided the core content, took 190 hours to develop, review, revise and produce. In the past, completing the Administrator’s Guide and Administrator’s Training Guide would then require another 99.2 hours each (198.4 hours total). However, because AVST was able to repurpose 50 percent of the topics in Flare, the documents only took 8.3 hours each (16.6 hours total) to produce, resulting in a total savings of 181.8 hours. With project-related labor costs averaging $50 per hour, AVST was able to save $9,088 producing one set of documentation.

The AVST analysis does not account for the added benefit of eliminating the need for a CMS, which would have added tens of thousands of dollars in license fees and hundreds of person-hours.

“The cost evaluation showed that our copies of MadCap Flare basically paid for themselves with just one set of single-sourced documentation,” Sullivan said. “Equally important, our writers are achieving faster delivery to support the many tight turnaround situations we face each year.”

Widely used features in Flare include variables and conditional tables of contents. Variables have significantly cut the time it takes to customize documentation for its OEM partner, changing all of the names in order to re-brand the materials. Meanwhile conditional tables of contents for topics mean AVST simply needs to hide topics that the company is not using for the print version or vice versa. AVST also makes extensive use of pop-ups to give readers the option of expanded in-line text.

Going forward, AVST looks to begin using MadCap XEdit, which is available today, to further streamline the review process and keep all edits and comments in a single project. When it becomes available, AVST also plans to implement the MadCap Team Server, which will facilitate collaboration among the company’s distributed team of writers.

“Customer satisfaction is about being responsive and providing accurate information that users can trust,” Sullivan said. “MadCap Flare is playing a central role in helping us to optimize the customer experience on both fronts.”

“As one of the world’s premier providers of communications solutions, AVST understands the importance of creating a first-class experience to attract and retain customers,” said Anthony Olivier, MadCap co-founder and CEO. “We are excited to see the role of our cutting-edge Flare in contributing to AVST’s bottom line by raising the bar on documentation quality and drastically reducing the costs associated with legacy authoring applications and CMS products.”

About AVST

Applied Voice & Speech Technologies, Inc. (AVST) is a leading developer of communications solutions for businesses of all sizes. Through its world-class Unified Communications platform, CallXpress®, AVST offers the industry's most powerful suite of second generation communications solutions including advanced call processing, voicemail, unified messaging, fax, notification, and speech-enabled personal assistant (including automated attendant and hands-free mobile worker access). With over 40,000 systems installed worldwide, AVST's Unified Communications solutions are sold and supported internationally by an extensive network of resellers and OEM partners. AVST is headquartered in Orange County, CA. For more information visit

About MadCap Software

MadCap Software is a trusted resource for thousands of companies around the globe for single-source, multi-channel authoring and publishing solutions designed to streamline the process of developing and delivering training content, learning and development programs, technical documentation, online Help, knowledge bases, and more. From authoring, publishing and translation, to cloud-based content management system, to contribution and review in the cloud, you can streamline content delivery and manage the entire content development lifecycle with MadCap Software. MadCap Software’s services include product training, consulting services, translation and localization, and an advanced developer certification program. Headquartered in San Diego, California, with offices in Austin, TX, MadCap Software is home to some of the most experienced software architects and product experts in the content development industry.

MadCap Software, the MadCap Software logo, and MadCap Flare, are trademarks or registered trademarks of MadCap Software, Inc., in the United States and/or other countries.