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Global Software Provider Delivers Mobile, Web and Print Documentation From A Single Product And Cuts Web Format Output Files By Nearly 50% Using MadCap Flare and MadCap Analyzer

New Case Study from MadCap Software Examines How Ektron Leverages Single-Source Publishing, QR Codes, HTML5 and Mobile Publishing in Flare, and Content Tuning with Analyzer

La Jolla, CA, USA — December 4, 2012 — MadCap Software, Inc., the leader in multi-channel content authoring and a showcase company for Microsoft (NASDAQ: MSFT) Visual Studio and Microsoft XPS, today announced that it has published a new case study on Ektron Inc. A leader in Web content management and Digital Experience management software, Ektron is using MadCap Flare to enrich the user's experience with Quick Response (QR codes), pull-down menus, and content delivered in customers' format of choice whether in print, on the Web or on mobile devices. Ektron also relies on MadCap Analyzer to review and improve the quality of its Flare-based content. The full Ektron case study is available at:

Ektron delivers one of the world's premier platforms for creating, deploying and managing enterprise-scale, global, personalized websites. Some 3,700 customers and 12,000 public-facing websites use its software, and Gartner Inc. positioned Ektron in the Leaders Quadrant of the 2012 "Magic Quadrant for Web Content Management" report. Having built a strong brand around state-of-the-art software for the Web, Ektron relies on MadCap Flare and MadCap Analyzer to deliver best-in-class product Help and documentation in print, on the Web, and on mobile devices.

Using Flare and Analyzer to employ minimalism and eliminate redundancy, Ektron has cut its Web format output file count from 6,297 to 3,192 over the last couple of years, nearly a 50% reduction, as well as reduced its project file count by 26%, from 5,455 to 4,038. Other key benefits Ektron has realized include:

  • Flare's single-sourcing enables print, Web and mobile content to be published from the same project.
  • Conditional text facilitates the ability to update content in line with new product releases.
  • Topic-based content, drop-down menus, and QR codes facilitate user access to the information they need.
  • Separation of style and content, along with flexible style capabilities enabled Ektron to align the look of its HTML5 and mobile Help skins with its corporate website.
  • Responsive MadCap support helps keep projects on track and on time.

MadCap Users at Ektron Share Their Experiences

“As more of our customers rely on smartphones, mobile documentation has become one of our primary delivery mechanisms. With Flare, we were able to create our first mobile Help implementation in less than two weeks, and single-sourcing allows us to update all of our Help formats, including mobile, concurrently,” said Mark Metcalfe, Ektron documentation director. “Flare lets us chunk information in new ways, so our customers can get what they want quickly.”

“I don't think that there is anything from the competition like MadCap's Analyzer tool for optimizing the quality and efficiency of content,” said Bob Bolt, senior technical writer at Ektron. “I also appreciate that the MadCap support team gets back to us in a timely manner, so we can remain on task and on schedule.”

“As a global leader in Web content management, Ektron understands how tightly a company's brand value is linked to the ability to create a superior customer experience,” said Anthony Olivier, MadCap founder and CEO. “We are excited by Ektron's success in using our state-of-the-art MadCap Flare to deliver the content to customers in their preferred format, whether it's a PDF, HTML5 WebHelp or mobile Help. We are also thrilled by how Ektron is taking advantage of Analyzer to enhance the quality and efficiency of its documentation created in Flare.”

About Ektron

Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Headquartered in Nashua, N.H., with offices in Australia, Canada and the U.K., Ektron has thousands of customers including: Dell, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information:

About MadCap Software

MadCap Software is a trusted resource for thousands of companies around the globe for single-source, multi-channel authoring and publishing solutions designed to streamline the process of developing and delivering training content, learning and development programs, technical documentation, online Help, knowledge bases, and more. From authoring, publishing and translation, to cloud-based content management system, to contribution and review in the cloud, you can streamline content delivery and manage the entire content development lifecycle with MadCap Software. MadCap Software’s services include product training, consulting services, translation and localization, and an advanced developer certification program. Headquartered in San Diego, California, with offices in Austin, TX, MadCap Software is home to some of the most experienced software architects and product experts in the content development industry.

PR Contact:
Rebecca Hurst
Kinetic.PR for MadCap Software

MadCap Software, the MadCap Software logo, and MadCap Flare, are trademarks or registered trademarks of MadCap Software, Inc., in the United States and/or other countries.