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MadCap Software Selected as Finalist in 16th Annual TechAmerica High Tech Awards

Leading Content Authoring Company Recognized for Innovation in Architecture, Customer Focus, Profitability and Growing Global Market Share

La Jolla, CA, USA – September 28, 2009 – MadCap Software, the leader in multi-channel content authoring and a showcase company for Microsoft (NASDAQ: MSFT) Visual Studio 2005 and Microsoft XPS, today announced that it has been selected as a finalist for the 16th Annual TechAmerica (formerly AeA) High Tech Awards in the highly competitive “Software” category. MadCap will be recognized along with other finalists when TechAmerica San Diego announces its award winners on October 30, 2009.

The TechAmerica High Tech Awards recognize outstanding local technology companies for their achievements in technological innovation, operational accomplishment, and community contribution. TechAmerica cited MadCap Software’s native XML documentation family, which offers unprecedented integration to provide a complete content workflow, and the company’s ability to drive profitable growth and increase its market share while centering its engineering and support teams in La Jolla, CA.

“MadCap’s innovation, growing market share worldwide, and profitability during one of the toughest economic environments in decades demonstrate why MadCap Software is a model finalist for the TechAmerica High Tech Awards,” said Kevin Carroll, executive director, TechAmerica San Diego. “Significantly, MadCap has achieved this success by tapping the deep bench of talent in San Diego County to build a world-class engineering team that is delivering ground-breaking software advances, as well as a seasoned local technical support team to provide superior service.”

“From the start, our mission has been to deliver the ultimate customer experience through next-generation content solutions and a locally based, highly experienced support team that understands our users’ needs. It is a great honor to be recognized as a 2009 TechAmerica High Tech Award finalist for our success in delivering on that goal,” said Anthony Olivier, MadCap CEO. “Thousands of customers—many of them Global 1000 companies—are choosing our state-of-the-art applications over traditional tools to tap the latest in Web and software technologies and gain the support of the most knowledgeable documentation experts in the industry. As a result, just three years after delivering our flagship product, Flare, independent surveys now recognize it as technical writers’ number one authoring solution.”

TechAmerica San Diego, the regional part of the nation’s largest high-tech trade association, will hold the TechAmerica 16th Annual High Tech Awards luncheon on October 30, 2009 from 11:00 a.m.-1:30 p.m. at the Hyatt Aventine, La Jolla. The event traditionally attracts more than 500 technology executives. For further information about TechAmerica and the 2009 High Tech Awards, please visit http://www.techamerica.org/sandiego.

About TechAmerica

TechAmerica is the leading voice for the U.S. technology industry, the driving force behind productivity growth and jobs creation in the United States and the foundation of the global innovation economy. Representing nearly 1,500 member companies of all sizes from the public and commercial sectors of the economy, TechAmerica is the industry’s largest advocacy organization and is dedicated to helping members’ top and bottom lines. TechAmerica was formed by the merger of AeA (formerly the American Electronics Association), the Cyber Security Industry Alliance (CSIA), the Information Technology Association of America (ITAA) and the Government Electronics & Information Technology Association (GEIA).

About MadCap Software

MadCap Software is a trusted resource for thousands of companies around the globe for single-source, multi-channel authoring and publishing solutions designed to streamline the process of developing and delivering training content, learning and development programs, technical documentation, online Help, knowledge bases, and more. From authoring, publishing and translation, to cloud-based content management system, to contribution and review in the cloud, you can streamline content delivery and manage the entire content development lifecycle with MadCap Software. MadCap Software’s services include product training, consulting services, translation and localization, and an advanced developer certification program. Headquartered in San Diego, California, with offices in Austin, TX, MadCap Software is home to some of the most experienced software architects and product experts in the content development industry.

MadCap Software, the MadCap Software logo, and MadCap Flare, are trademarks or registered trademarks of MadCap Software, Inc., in the United States and/or other countries.