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MadCap Software Selected as Finalist in 15th Annual AEA High Tech Awards

Leading Content Authoring Company Recognized for Innovation in Architecture, Customer Focus and Continuing Growth

La Jolla, CA, USA – OCTOBER 6, 2008 — MadCap Software, the leader in multi-channel content authoring and a showcase company for Microsoft (NASDAQ: MSFT) Visual Studio 2005 and Microsoft XPS, today announced that it has been selected as a finalist for the 15th Annual AeA High Tech Awards in the highly competitive “Software” category. MadCap will be recognized along with other finalists when the AeA San Diego Council announces its award winners on October 31, 2008.

The San Diego AeA High Tech Awards recognize outstanding local technology companies for their achievements in technological innovation, operational accomplishment, and community contribution. AeA cited MadCap Software’s native XML documentation family, which offers unprecedented integration to provide a complete content workflow; the company’s ability to double in size while centering its engineering and support teams in La Jolla, CA; and MadCap’s campaign to donate funds to the New Orleans Area Habitat for Humanity (NOAHH).

“MadCap’s strong growth and profitability, coupled with its innovative NOAHH fundraiser, demonstrate why MadCap Software is a model finalist for the AeA High Tech Awards,” said Kevin Carroll, executive director, AeA San Diego Council. “Not only has MadCap tapped the deep bench of talent in San Diego County to build a world-class engineering team and deliver ground-breaking advances in documentation software; it also is showing how companies can give back to customers and the community with fund-raising product promotions that benefit everyone.”

“Customers and community are at the center of our founding principals, so it is a great honor to be recognized as a 2008 AeA High Tech Award finalist for our success in building a company based on these important values,” said Bjorn Backlund, MadCap co-founder and CTO. “By listening to our customers and continuing to grow our locally based team of content experts, we have been able to expand from our flagship product, Flare, to a comprehensive documentation family supporting a complete content workflow. Thousands of companies—from start-ups to the Global 1000—have responded by choosing our groundbreaking solutions and support as the best in the industry.”

Backlund added, “It was very rewarding to run a product promotion with NOAHH to mutually benefit documentation professionals and the many New Orleans neighborhoods being revitalized through NOAHH’s efforts. It is an example of how helping customers can help the community, too.”

The AeA San Diego Council, the regional part of the nation’s largest high-tech trade association, will hold the AeA 15th Annual High Tech Awards luncheon on October 31, 2008 from 11:00 a.m.-1:30 p.m. at the Hilton Torrey Pines, La Jolla. The event traditionally attracts more than 500 technology executives.

About AeA

AeA, founded in 1943, is a nationwide trade association that represents all segments of the technology industry and is dedicated solely to helping our members’ top line and bottom line. We do this in partnership with our small, medium, and large member companies by lobbying governments at the state, federal and international levels, providing access to capital and business opportunities, and offering select business services and networking programs.

About MadCap Software

MadCap Software is a trusted resource for thousands of companies around the globe for single-source, multi-channel authoring and publishing solutions designed to streamline the process of developing and delivering training content, learning and development programs, technical documentation, online Help, knowledge bases, and more. From authoring, publishing and translation, to cloud-based content management system, to contribution and review in the cloud, you can streamline content delivery and manage the entire content development lifecycle with MadCap Software. MadCap Software’s services include product training, consulting services, translation and localization, and an advanced developer certification program. Headquartered in San Diego, California, with offices in Austin, TX, MadCap Software is home to some of the most experienced software architects and product experts in the content development industry.

MadCap Software, the MadCap Software logo, and MadCap Flare, are trademarks or registered trademarks of MadCap Software, Inc., in the United States and/or other countries.