Deflect Support Tickets with Searchable Knowledge Bases

Turn documentation into a self-service engine that customers actually use. MadCap Flare’s micro content, AI-ready content, and direct integrations with Salesforce®, Zendesk®, and ServiceNow® create knowledge bases that surface answers before users reach your support queue.

Flare for knowledge bases

Organizations Trust MadCap Flare for Knowledge Bases

Cognex knowledge base and documentation portal powered by MadCap Flare

Knowledge bases are searchable, customer-facing content hubs that deflect support tickets and let users help themselves around the clock. They need to surface direct answers in search, feed AI assistants, and stay in sync with the ticketing platforms support teams already run. Flare publishes knowledge base content from a single source, surfaces micro content for targeted search results, and pushes the same articles into Salesforce® Knowledge, Zendesk®, and ServiceNow®.

Everything You Need to Build Knowledge Bases with Flare

AI-ready micro content icon

Micro Content for Instant Answers

Create concise Q&A pairs that surface directly in search results, giving users immediate answers without clicking through to full topics.

Content search icon

Search Engine Options

Choose MadCap Search with synonym support and keyword ranking or Elasticsearch for fuzzy matching, both help users find answers faster.

API integrations icon

Salesforce®, Zendesk®, and ServiceNow®

Publish knowledge base articles directly to your help desk with MadCap Connect plugins, no manual copying between systems required.

One-click publish icon

Responsive HTML5 Output

Publish knowledge bases as responsive HTML5 sites that adapt to any screen size, plus generate PDFs and embedded help from the same source.

Customization icon

Custom Branding and Skins

Match your knowledge base to your company brand with customizable layouts, colors, fonts, and navigation.

Real-time analytics icon

Search Analytics and Insights

Track search queries, topic views, and zero-result searches to identify content gaps and prioritize the articles that reduce the most tickets.

Single source publishing icon

Single Source for Every Channel

Maintain one content repository and publish to your knowledge base, PDF manuals, in-app help, and support portals simultaneously.

Left Quotation Mark

We know our support volume has gone down while our knowledge base hits have grown by the thousands weekly. Anyone can do the math. Support cost per call versus self-help with MadCap Software equals big savings.

Damon Logiudice | Principal Technical Writer and MadCap Specialist, Transflo

Left Quotation Mark

Using Flare, we’ve been able to provide our customers with an easy-to-navigate knowledge base that helps them quickly find answers to common problems.

Kellie Freeman | Principal Technical Writer, Cognex Corporation

Left Quotation Mark

Thanks to the integration of our Flare-based knowledge base with SARA, our chatbot was able to find the precise information to answer our clients’ questions.

Luciana Alvear Voigt | Knowledge Management Consultant, Senior Sistemas

MadCap Flare Resources for Knowledge Bases

MadCap Flare video tutorials for knowledge base creation

Videos & Tutorials

Watch tutorials and demos covering micro content creation, search tuning, HTML5 output configuration, and knowledge base best practices in MadCap Flare.

Watch MadCap Flare Videos

Watch Videos
MadCap Flare Customer Showcase

Customer Showcase

Explore real-world knowledge bases and self-service portals built with MadCap Flare by organizations like Cognex, Bullhorn, and Transflo.

Browse Customer Showcase Samples

Browse Showcase
MadCap Flare product overview

Product Overview

Learn about MadCap Flare’s full feature set for single-source publishing, content reuse, and responsive knowledge base creation.

Learn More About MadCap Flare

Learn More

Frequently Asked Questions

Unlike wikis and basic help center tools, MadCap Flare gives you full control over content structure, search behavior, branding, and output format. You author in a professional XML editor with content reuse, conditional text, and version control, then publish as a responsive HTML5 knowledge base, PDF, or embedded help from a single source. Customers like Cognex and Bullhorn chose Flare specifically because wikis could not deliver the search quality and branded experience they needed.

Yes. MadCap offers dedicated plugins, MadCap Connect for Salesforce®, MadCap Connect for Zendesk®, and MadCap Connect for ServiceNow®, that let you publish articles directly from Flare into your existing help desk. The plugins preserve images, links, and formatting, so you maintain one content source in Flare while keeping your support platform up to date.

Flare’s Micro Content Editor lets you create concise question-and-answer pairs that appear directly in search results, similar to Google®’s featured snippets in search results. Users get immediate answers without opening a full article, which increases self-service resolution rates. AdvancedMD used analytics to identify their most-searched topics, built micro content for each, and measurably improved the user experience across their knowledge base.

Yes. Flare’s single-source publishing is built for exactly this. You maintain one content repository leveraging snippets, variables, and conditional tags, then publish targeted outputs, a customer knowledge base, an internal intranet, a PDF manual, and in-app help, all from the same project. Perforce uses this approach to serve multiple products and audiences while keeping every output consistent and up to date.

Flare Online includes built-in analytics that track search queries, topic views, and zero-result searches so you can see exactly what users look for and where they hit dead ends. Transflo uses these metrics alongside Salesforce® data to correlate knowledge base usage with support volume reductions, confirming that self-service growth directly offsets support costs.

Build Better Knowledge Bases with MadCap Flare

Create searchable, responsive self-service portals that deflect tickets and help customers find answers fast. Start a free trial or request a demo to see Flare in action.