Manage Consistent Training Across Every Store and Location
MadCap Create helps retail and consumer goods teams onboard associates faster, hold brand consistency across every location, and keep product knowledge current at the speed of launch, with component-based content reuse, centralized templates, and a single source of truth for every store, region, and channel.
Leading Retail & Consumer Goods Companies Trust MadCap Create
1,050+
Locations with Real Time Content Updates
The Challenge: Paper-based training manuals took months to reprint and redistribute whenever procedures or menu items changed across 1,050+ Whataburger locations.
The Solution: MadCap Create and Syndicate for digital content authoring with real-time updates and multi-channel delivery to every location.
The Result: Printing costs significantly reduced, instant content updates across 1,050+ locations in 16 states, and consistently better training.
90%
Content Reuse Rate Across Programs
The Challenge: Hold consistent brand training while adding 500+ new locations globally over 4–5 years, with high employee turnover.
The Solution: MadCap Create’s reuse model allows for topics to be integrated into multiple training programs delivered to 5,000+ franchise locations.
The Result: 90% content reuse, consistent training across 5,000+ locations, contributing to $6 billion in additional revenue since implementation.
Retail and consumer goods workforce training refers to structured learning programs that prepare store associates, distribution center staff, merchandisers, and field representatives to perform their roles consistently across locations. Typical subjects include point-of-sale operation, inventory procedures, loss prevention, food safety, product knowledge, and brand standards. MadCap Create supports this requirement as a cloud-based authoring environment where learning teams build, review, and publish courses, then export to SCORM 1.2, SCORM 2004, Word, PDF, or PPT to support multiple delivery formats.
Purpose Built Capabilities for Retail Training
Component Reuse for Rapid Onboarding
Author onboarding modules once and reuse them across every store. A leading QSR chain hit 90% content reuse with topics integrated into two or more courses.
One-Step Product & Policy Updates
When a product launches, a policy changes, or a recall occurs, update the content once with Precision Update. Create regenerates every document that reuses that content in a single publish, instead of rebuilding each course from scratch.
Brand Compliant Training Templates
Output templates hold every location to consistent, on-brand training, critical for franchise operations where individual operators create location-specific content.
Role Based Courses and Modules
Author personalized training by role, cashiers, department managers, warehouse workers, and sales associates each get tailored content from the same component library.
Food Safety & Compliance Training
Run compliance training for food safety, workplace safety, and anti-harassment policies, with version-controlled content that supports audit workflows across every location.
Training Solutions for Retail & Consumer Goods
Specialized solutions for associate onboarding, product knowledge training, franchise compliance, and channel partner enablement across distributed retail operations.
Get a DemoWith high turnover in frontline retail roles, running roughly 60% annually per the Bureau of Labor Statistics (BLS), rapid onboarding is essential. Component-based content deploys consistent onboarding training to every new hire instantly, Whataburger replaced paper manuals with real-time digital training across 1,050+ locations.
When new products or seasonal promotions roll out, update the source content once, Precision Update triggers a targeted publish that refreshes every training document reusing that content, so associates see current information on launch day.
Centralized output templates allow the same brand experience across every franchise location. The Quick Service Restaurant (QSR) chain held consistent training across 5,000+ franchise locations while hitting 90% content reuse.
Manage mandatory food safety, workplace safety, and regulatory compliance training with structured, version-controlled content that supports audit workflows.
MadCap Create Resources
Videos & Tutorials
See MadCap Create in action. Watch tutorials covering component reuse, Precision Update, multi-channel delivery, and AI-powered authoring for rapid course creation.
Watch Videos
Success Stories
Read how retail companies like Whataburger use MadCap Create to eliminate printing costs and deliver real-time training updates across 1,050+ locations.
View Success Stories
Create Overview
MadCap Create is the enterprise content authoring platform for workforce training, with component reuse, multi-channel delivery, and real-time updates built for retail scale.
Learn MoreFrequently Asked Questions
Create’s component-based authoring builds onboarding programs from reusable modules that deploy instantly to every new hire. With high turnover in retail, onboarding new associates fast and consistently is critical, Whataburger retired paper manuals with digital training across 1,050+ locations.
Yes. Create’s output templates hold every location to brand standards, while content personalization variables enable location-specific customization. Core brand training stays consistent, and franchise operators add local content without modifying the standardized modules.
Precision Update lets you change content in one place, Create republishes every training document that reuses it automatically, rather than rebuilding each course from scratch. Use it to get updated product or promotion information into training the same day a change is approved.
Yes. MadCap Create publishes web courses and SCORM packages that run in any modern browser, so the same training works on in-store tablets, employee phones, breakroom kiosks, and home computers without reformatting. Most retailers host the content in their LMS for device access; for direct-to-device or direct-to-kiosk distribution without an LMS, pair Create with MadCap Syndicate (sold separately).
Syndicate supports xAPI tracking with a built-in Learning Record Store that captures granular completion, assessment scores, and engagement data across every location, producing compliance records that support food safety, workplace safety, and regulatory training audit workflows.
Scale Retail Training with MadCap Create
Get a demo and see how Create supports consistent training across thousands of retail and consumer goods locations, with 90% content reuse and brand consistency from day one.
