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Cutting-edge technical authoring and publishing for today’s technical writers and content developers.

MadCap Flare Icon

Designed for advanced topic-based authoring, publishing and content management (CMS), MadCap Flare is more than a help authoring tool. Create self-service support and online Help sites, training guides, knowledge bases, policy & procedure manuals, and more – all while maximizing content reuse and leveraging multi-channel publishing capabilities.

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Create Better Documentation with Intelligent Content Authoring and Publishing

Reduce time spent authoring, maximize content re-use and publish content to multiple outputs with Flare’s advanced authoring capabilities. Ease of use combined with unmatched versatility makes Flare a powerful authoring and publishing engine for any documentation team.

MadCap Flare output on a collection of devices
“Single-source authoring is for anybody who wants to work less and produce more.”

Paul Stoecklein
Documentation Manager | MadCap Software

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Customer Success Stories

Learn how companies like Illumina, disguise, and BeyondTrust are delivering content through the advanced single-sourcing authoring, multi-channel publishing, and modern web design capabilities of MadCap Fare.

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A Modern UI Complete with a Patented XML Editor for Advanced Content Authoring

Flare’s modern user interface comes packed with features, including a patented XML Editor. A completely customizable interface makes authoring personalized and efficient.

MadCap Flare User Interface

Ribbon Toolbar for Easy Access to Common Tasks

The toolbar makes it easy to access and view common tasks. You can also create your own customized quick access toolbar and keyboard shortcuts.


Content Explorer

One of the most-used elements in the Flare interface, the Content Explorer is used to hold all of the content-related items in your project.


Project Organizer

Another frequently used element in the Flare interface, the Project Organizer is used to hold all of the project-related items in your project.


Visual Editor with Structure Bars

Author content using the built-in “What-You-See-Is-What-You-Get” (WYSIWYG) XML Editor, with print, web, tablet and mobile layout modes. Additionally, the patented Structure Bar technology allows you to easily manipulate and see a visual representation of your content structure without having to view the underlying XML.


Real-Time Split View Editor with XML Code View

A synchronized split view shows both the XML Editor and the Text Editor in real time, with horizontal and vertical orientation options, auto complete and code validation with syntax coloring.


Dock Any Window Pane for Quick Access

The Styles window pane, for instance, displays style classes and identifiers (IDs) contained in the stylesheets that are associated with the current content file. Window panes can be docked, floated or hidden.

Topic-based Authoring to Manage and Assemble Content

Topic-based authoring is a modular content creation approach that supports XML content reuse, content management, and makes the dynamic assembly of personalized information possible.

Save time and money by creating intelligent, topic-based content that can be customized and used to create different variations of outputs for different audiences and users, such as:

  • Beginner and Advanced Guides
  • Policy and Procedure Manuals (based on city, region or country)
  • Employee Handbooks (Exempt and Non-Exempt, Full-Time and
  • Administrative and Programmer Guides
  • Getting Started and Quick Start Guides
Chart showing topics used in different outputs

Micro Content Authoring to Improve Search, Feed Chatbots

Micro content is what it sounds like—short, concise information that stands alone, maximizes and expands re-use of content beyond topic-based authoring, and is easily consumable by machine learning and AI applications.

All micro content in Flare (new or existing) is tagged with unique XML extensions, making the content easy identifiable and ingested by machine ready and AI applications appropriately. Leverage micro content for use in your output and applications, such as:

  • Featured snippets in search results
  • Chatbots and other machine learning and AI applications
  • Virtual and augmented reality applications
  • Call-outs for field-level Help
  • FAQ databases

Import Your Legacy Content with Ease Using a Simplified Drag and Drop Workflow

Flare offers the easiest and most advanced import of legacy content in the industry including support for a wide range of file types using an easy drag and drop workflow. Migrate your legacy content – such as Microsoft® Word and Excel, Atlassian Confluence®, Adobe® RoboHelp® and FrameMaker®, DITA, Author-It®, and more – using our patented WYSIWYG XML Editor to author content in a familiar visual user interface.

Plus, step-by-step import wizards offer advanced options to customize your import for added control to re-use your legacy content.

MadCap Flare's Import Project menu

Import content from other applications directly into Flare.

Microsoft Word Import

Microsoft® Word:

Flare allows you to import any number of Word files simultaneously using the drag and drop functionality. For added control, you can import files using the import wizard. The import wizard allows you to break content into smaller topics for maximum content re-use and to get your Flare project organized quickly and easily. You can also choose to maintain a continuous connection using Easy Sync to automatically re-import Word files once a change has been made to the source file. This ensures any changes made to your Word documents will always be updated in Flare.

View the Import Guide
Microsoft Excel Import

Microsoft® Excel:

Easily import Excel files including XLS, XLSX, or CSV files. No need to recreate your spreadsheets as these will be added and converted to tables in Flare. As with Microsoft® Word, you can link Excel files to Flare so that it recognizes when changes have been made to the source documents.

View the Import Guide
RoboHelp<sup>®</sup>: Import


As the original creators of RoboHelp®, nobody imports projects better than MadCap Software. Create a new project or topics by importing your legacy Adobe® RoboHelp® projects.

View the Import Guide
FrameMaker import support


Create a new project or topics by importing Adobe® FrameMaker® files. Import support for BOOK, FM and MIF files.

View the Transition From FrameMaker Guide
Confluence import support


Import Atlassian Confluence® content, including HTM and Resource files, from the cloud and self-managed servers.

View the Import Guide
Author-it Converter


Convert published XML output from Author-it® to a MadCap Flare project while maintaining all project and source files.

For detailed instructions and to download the Author-it® Converter Utility, visit our Redistributable Downloads.

View Our Redistributable Downloads

DITA importing


Create a new project or import into an existing project by importing DITA files.

View the Flare vs. Dita Guide

PDF Summary Guide

MadCap Software Product Overview

Cutting-edge software solutions designed to support the entire content development lifecycle, backed by world-class service and technical support.

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Advanced Multi-channel Publishing with Responsive HTML5 Output and More

Ensure your content is accessible to your end users, wherever they are, and however they prefer to consume your content.

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Supported Formats

Publish your content to popular formats including HTML5, PDF, Microsoft® Word, Clean XHTML, EPUB, and Eclipse Help; as well as legacy output types such as WebHelp and DITA.

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Fully Responsive Websites

Flare utilizes responsive web design that automatically adjusts the display of your content depending on the device.

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User-Friendly Web Design

Create stunning HTML5 web content that is user-friendly, easy to navigate and visually impressive for your end users.

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Page Layout Support for High-end Print

Flare offers advanced capabilities for high-end print publishing needs, including CMYK support, OpenType Fonts, vector graphic support and more.

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Repurpose Content Anywhere

Repurpose and publish content to other platforms such as Salesforce and Zendesk using the MadCap Connect for Salesforce plug-in or the MadCap Connect for Zendesk plug-in and the Clean XHTML output.

Adaptable Platform for a Rich Variety of Content and Document Types

Flare’s publishing versatility is unmatched: Content developers, from technical writers and documentation managers to eLearning specialists and instructional designers, can create and manage a rich variety of content from a single application.


Employee Handbooks and Policies & Procedures Manuals

Online Help

Online Help, Documentation and User Assistance


Medical, Regulatory and Compliance Documents


Training Manuals and eLearning Guides


API and SDK Documentation


Knowledge Bases and Corporate Intranets

Quick Start

User Guides, Installation Guides and Quick Start Guides


Support and Troubleshooting Documentation

Developer Documentation

Administrative, Programmer and Internal Development Documentation


Proposals, Contracts, Reports and Audits


Marketing and Corporate Communication Documentation

Parts Catalog

Illustrated Parts Catalogs and Maintenance Manuals

Making the Switch

Import Guides, Case Studies and More

Find more information on switching from RoboHelp®, FrameMaker®, Microsoft® Word, DITA, Confluence, Author-it and more.

Visit the Resource Center
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Built-in Project Templates to Create Professional Print, Online and Mobile
Content in Minutes

With 20 pre-installed project templates – and a growing library of new modern responsive top navigation templates – you can publish gorgeous web and print-based outputs in minutes. Create stunning, professionally designed print brochures and books, online Help systems, knowledge bases, support sites, eBooks, and more without the need for any additional CSS development or creative resources.

devices showing project templates

Multi-language Authoring, Translation and Publishing, Including Bi-directional Support

Deliver documentation to your global users with Flare, with support for multi-language authoring, translation and publishing. Flare supports Unicode language characters, double-byte Asian languages and Eastern European languages, as well as bi-directional language authoring and publishing including Hebrew, Arabic and Persian.

Bomgar Technical Documentation in different languages

Advanced single-sourcing features make translation more seamless in Flare, with easy access to content, snippets, variables and more. Integration with MadCap Lingo provides unparalleled support for the translation and localization process.

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Multilingual web and print publishing from a single project

The multilingual publishing feature allows for multiple languages to be published in a single output for both print and online content.

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Controlled Language/Simplified Technical English support

Through integration with Acrolinx and Etteplan | Tedopres HyperSTE, Flare allows authors to use a standardized vocabulary and style to improve consistency, eliminate ambiguity and reduce complexity. Ensure compliance with corporate terminology and style guide rules using an advanced interactive checker and quality measurement features.

MadCap Lingo icon

Fully-integrated translation workflow with MadCap Lingo

  • Seamless transfer of content between Flare and MadCap Lingo using Project Packager
  • Use MadCap Lingo to translate content or package content for translation
  • Gain visibility with reports such as word and segment count, exact matches already in translation memory, content requiring translation and more
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Plus: Language and business services with MadTranslations

  • Complete end-to-end authoring, consulting, translation and publishing services
  • Tools and expertise in maximizing content re-use, from initial authoring stage through final translation stage

Get Business Intelligence and Data Analytics in the Cloud

Are your end users finding the right content? How many times did a user search for content that provided no results? Should you create micro content for particular search phrases? All of these questions can be answered with output analytics on your Flare-generated content with
MadCap Central.

  • Easy set up in just minutes
  • Track usage on any hosted website or desktop output
  • Content can be hosted anywhere, not just with MadCap Central, to start gathering data analytics immediately
Analytics Circle Illustration


Search Queries

Search Queries with No Results


Topic Views

Context-Sensitive Help Calls


Browser Statistics

Operating System Statistics

MadCap Central Analytics Screenshot

Your content can be hosted anywhere, not just with MadCap Central, to start gathering output analytics immediately.

Streamlined Team Collaboration, Including Contribution and Review in the Cloud

With a streamlined approach to team collaboration, Flare provides workflows designed to make your content development smooth and efficient.

MadCap Central Editor

Cloud-Based Contribution and Review with MadCap Central

Allow anyone in your organization to contribute and review Flare content using MadCap Central’s cloud-based editor. Subject matter experts, authors and other non-Flare users can easily create and review content using an integrated cloud-based workflow.

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Benefits of this review workflow include:

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Cloud-based Editor

Subject matter experts do not need to download and install any software. The contribution and review workflow is simple, completely integrated and takes place in the cloud.

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Concurrent Multi-User Authoring and Review

Multiple SMEs, authors and non-Flare users can contribute, make changes and add comments to the same topic or snippet simultaneously.

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Easy-to-Use Interface

The lightweight editor offers a streamlined interface, and SMEs only see options and features that are relevant to the contribution and review process.

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Team Collaboration

Collaborate with SMEs (and other authors) by viewing and working with the same Flare content and projects concurrently.

Desktop-Based Contribution and Review with MadCap Contributor

If a cloud-based review workflow is not ideal for your organization, you can take advantage of Flare's built-in topic review and contribution features (for Flare authors) and MadCap Contributor (for subject matter experts).

Contributor Logo

Benefits of this review workflow include:

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Send Reviews

You can email review package files containing topics and/or snippets to other individuals for their feedback and/or changes. Alternatively, you can use SharePoint integration or the external resources feature to store the review package files.

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Receive Reviews

Using Flare, you can review documents sent to you by other Flare authors via email or other methods.

Contributions icon

Subject matter experts, authors and other non-Flare users can use MadCap Contributor to create and review content.

Single-source Images and Videos with Capture and Mimic

Maximize content reuse by applying the same rules used for text to movies, callouts and images to your projects. By adding variables to callouts and images, there's no need to recapture or reinsert images into your documentation when text or version changes are required.

included with madcap flare:

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MadCap Capture

Screen Capture and Image Editing

MadCap Capture offers advanced screen capturing and image editing features to make it easy to incorporate images into your content. Easily re-crop and re-capture images, add captions, single source images using custom mediums from your Flare projects, batch replace image libraries, store common image settings in profiles and much more.

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MadCap Mimic

Interactive Demos, Videos, Tutorials and Software Simulations

MadCap Mimic is an easy-to-use software simulation and multimedia tool that lets you create fully interactive movies, eLearning videos, simulations, presentations and tutorials of software or systems.

Open Standards-based Architecture for Flexible and Future-proof Content

With Flare, you will never be locked into a proprietary system. Flare is built on open standards with support for XML, CSS, and HTML, all designed to keep your content completely open, transparent and accessible.

Open Architecture

All Flare files are separate XHTML, XML or CSS documents – topics, TOCs, browse sequences, targets, skins, snippets, glossaries, destinations, condition tag sets, variable sets, and more – meaning they can be opened in any editor, including Notepad.

Standard XHTML Content with W3C Schema Compliance

Flare content conforms to industry standard schema requirements from the World Wide Web Consortium (W3C). Flare’s code adheres to the W3C XHTML Schema specification, making it easy to integrate with other XML or XHTML applications.

Scalable for Any Size Organization

Unlike many expensive Content Management Systems (CMS), or resource-heavy platforms such as DITA-based solutions, Flare was built for scale with a focus on keeping costs reasonable. Whether used by a single user or team of hundreds of writers and subject matter experts, Flare provides a cost-effective solution to meet the needs of any size organization.

Scaling for increased user count

Flare offers advanced publishing features, including batch target builds for automated publishing:

  • Schedule any number of builds for a particular date or time
  • Use the command line publishing for multiple targets

Floating/Enterprise licenses include:

  • Unlimited installations and activations across your company
  • Bundled maintenance (1, 2 and 3 year contract available) for Floating licenses
  • Flexibility – add any number of users at any time using the same license key
  • Remote access with installation on a network server

Accessibility Support for Documentation

Create documentation that is accessible to users with visual and hearing impairments, using assistive technologies such as Microsoft Windows Narrator, Connect Outloud, and Job Access With Speech (JAWS).

Laptop with accessibility checks

HTML5 output is Section 508 and WCAG (Web Content Accessibility Guidelines) compliant.

Accessibility guidance features in Flare include:

  • Insert alt and title attributes to links, images, QR codes, equations and more
  • Receive the following compiler warnings when alt and title text is missing:
    • Image elements are missing alternate text
    • Equation elements are missing alternate text
    • QR code elements are missing alternate text
    • Tables are missing captions and summaries
    • Tables are missing header elements
    • Form elements are missing labels
    • Frame elements are missing titles and names

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