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MadCap Software Wins Red Herring 100 Global Award

Leading Content Authoring Company Recognized as One of the World’s Top Private Technology Companies Based on its Innovation, Global Strategy and Profitable Growth

La Jolla, CA, USA – JANUARY 21, 2009 – MadCap Software, the leader in multi-channel content authoring and a showcase company for Microsoft (NASDAQ: MSFT) Visual Studio 2005 and Microsoft XPS, today announced that it has been awarded as one of the Red Herring Top 100 Global Companies.

Red Herring Top 100 Global Companies are chosen from winners and finalists of the previous North America, Europe and Asia Red Herring Top 100 Companies. Winning and finalist companies from the previous three years were eligible for this outstanding award. Out of 1,800 successful and highly eligible companies, the Red Herring editorial team deployed a detailed process to drill-down the best companies first to 200 finalists, then to the top 100 winners of this global award. Evaluations were made on both quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy, and ecosystem integration. MadCap and the other winners were announced the Red Herring 100 Global event, which was held January 14-16, 2009 in San Diego, CA. Present among the finalists were elite executives and venture capital leaders from around the world.

“We are very pleased to announce MadCap Software as a Red Herring Top 100 Global Company,” said Red Herring Publisher Alex Vieux. “MadCap has joined an elite list of promising companies around the world that are delivering technology innovations, which are profoundly changing our day-to-day experiences. We look forward to seeing how MadCap builds on its proven success to introduce new changes to its industry in the future.”

MadCap Software delivers the industry’s most comprehensive native XML documentation family, which provides a complete content workflow through unprecedented integration, as well as support for Unicode-based publishing in both single-byte and double-byte languages. Using MadCap’s software, customers have been able to deliver consistent print and online documentation in a range of Western and Asian languages—while improving productivity by 30 to 200 percent. The popularity of MadCap’s documentation software has enabled the company to more than triple in size and maintain profitability since the first month that it shipped Flare, MadCap’s flagship software for multi-channel publishing.

“We are greatly honored to be recognized as a Red Herring 100 Global Company for executing on our promise to provide the ultimate customer experience through next-generation solutions for organizations’ complete documentation, content authoring, and translation needs,” said Bjorn Backlund, MadCap co-founder and CTO. “By providing our customers with groundbreaking products and uncompromising service, we have been rewarded with early profitability, accelerated growth, and strong customer loyalty. Thousands of documentation specialists across North America, Europe, Asia and Africa have switched from traditional tools to our MadCap documentation family to leverage the latest software technologies for creating, translating and publishing content in print and on the Web—and more continue to do so each day.”

About Red Herring

Red Herring is a global media company, which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About MadCap Software

MadCap Software is a trusted resource for thousands of companies around the globe for single-source, multi-channel authoring and publishing solutions designed to streamline the process of developing and delivering training content, learning and development programs, technical documentation, online Help, knowledge bases, and more. From authoring, publishing and translation, to cloud-based content management system, to contribution and review in the cloud, you can streamline content delivery and manage the entire content development lifecycle with MadCap Software. MadCap Software’s services include product training, consulting services, translation and localization, and an advanced developer certification program. Headquartered in San Diego, California, with offices in Austin, TX, MadCap Software is home to some of the most experienced software architects and product experts in the content development industry.

MadCap Software, the MadCap Software logo, and MadCap Flare, are trademarks or registered trademarks of MadCap Software, Inc., in the United States and/or other countries.