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MadCap Software Selected as Finalist in 14th Annual AeA High Tech

Leading Content Authoring Company Recognized for Software Innovation and Rapid, Worldwide Market Growth

San Diego, CA, USA – September 17, 2007 — MadCap Software, the leader in multi-channel content authoring and a showcase company for Microsoft (NASDAQ: MSFT) Visual Studio 2005 and Microsoft XPS, announced today that it has been selected as a finalist for the 14th Annual AeA High Tech Awards in the highly competitive “Software” category. MadCap will be recognized along with other finalists when the AeA San Diego Council announces its award winners on October 19, 2007.

The San Diego AeA High Tech Awards recognize outstanding local technology companies for their achievements in technological innovation, operational accomplishment, and community contribution. AeA cited MadCap’s breakthrough XML software for publishing content both in print and on the Web, its rapid 100-plus percent growth, and commitment to centering its engineering and technical support teams in the company’s San Diego headquarters.

“MadCap’s rapid profitability and worldwide growth exemplify the strategic business value of tapping the strong technology talent in San Diego and demonstrate why MadCap Software is a model finalist for the AeA High Tech Awards,” said Kevin Carroll, executive director, AeA San Diego Council. “Not only has MadCap built a top-flight engineering team to deliver ground-breaking advances in content authoring software; it also has bucked the outsourcing trend and instead established a local technical support team to provide the superior service that fosters customer adoption and loyalty.”

“We’ve made it our mission to deliver the ultimate customer experience through next-generation content solutions and a locally based, highly experienced support team that understands our users’ needs. It is a great honor to be recognized as a 2007 AeA High Tech Award finalist for our success in delivering on that goal,” said Anthony Olivier, MadCap CEO. “Just 18 months after announcing our flagship product, Flare, it is now recognized as one of the top content authoring packages of choice. Thousands of documentation specialists are switching from traditional tools to Flare and our other groundbreaking solutions because they leverage the latest in Web and software technologies—and equally important, are supported by the most knowledgeable documentation experts in the industry.”

MadCap Flare is complemented by Capture for image capture and editing, Mimic for creating software simulation movies, Echo for creating educational podcasts, and most recently the Feedback Server (also available as a hosted service) for bringing Web 2.0-enabled collaboration between technical documentation teams and their readers.

The AeA San Diego Council, one of the nation’s largest trade associations for all segments of the technology industry, will hold the AeA 14th Annual High Tech Awards luncheon on October 19, 2007 from 11:00 am-1:30 pm at the Hilton Torrey Pines, La Jolla. The event traditionally attracts more than 500 technology executives. For further information about the San Diego AeA Council and the 2007 High Tech Awards, please visit

About AeA

AeA, founded in 1943, is a nationwide trade association that represents all segments of the technology industry and is dedicated solely to helping our members’ top line and bottom line. We do this in partnership with our small, medium, and large member companies by lobbying

governments at the state, federal and international levels, providing access to capital and business opportunities, and offering select business services and networking programs.

About MadCap Software

MadCap Software is a trusted resource for thousands of companies around the globe for single-source, multi-channel authoring and publishing solutions designed to streamline the process of developing and delivering training content, learning and development programs, technical documentation, online Help, knowledge bases, and more. From authoring, publishing and translation, to cloud-based content management system, to contribution and review in the cloud, you can streamline content delivery and manage the entire content development lifecycle with MadCap Software. MadCap Software’s services include product training, consulting services, translation and localization, and an advanced developer certification program. Headquartered in San Diego, California, with offices in Austin, TX, MadCap Software is home to some of the most experienced software architects and product experts in the content development industry.

MadCap Software, the MadCap Software logo, and MadCap Flare, are trademarks or registered trademarks of MadCap Software, Inc., in the United States and/or other countries.