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The MadCap Software Scholar Program Welcomes

Leading Training Company in Israel Partners with MadCap Software to Provide Students with Advanced Technical Writing Tools and Give them a Competitive Advantage in the Workforce

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La Jolla, CA, USA and Ra'anana, Israel — February 20, 2014 — OnTarget Communications, Israel’s leading technical communications training and placement company, is joining forces with MadCap Software to ensure students pursuing its “OnTarget Technical Writer's Training Program” have clear competitive advantages while pursuing or advancing their careers in technical communications. OnTarget is using MadCap Flare—the modern future-proof authoring and multi-channel publishing software that supports print, Web, desktop and mobile—to provide students with the most advanced authoring and publishing solution available today.

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OnTarget will be implementing MadCap Flare in its “Working with MadCap Flare” and “Improving Your Technical Writing/Authoring Skills” classes. As a result, students in these classes will learn state-of-the-art technical writing techniques through hands-on experience with the software used by thousands of companies worldwide.

Quote Icon We’ve found that MadCap Flare is the most suitable application for creating Help systems and has been developed with the user in mind," said Leigh Freedman, operations manager at OnTarget Communications. "The fact that it is constantly being updated and improved really impresses us.”

“Our partnership with OnTarget Communications is another example of how MadCap’s Scholar Program empowers students globally to strengthen their knowledge of technical writing best practices,” said Anthony Olivier, MadCap founder and CEO. "MadCap products are recognized and used worldwide, and proficiency with MadCap Flare ensures students a competitive advantage in the workforce.”

About MadCap Scholar Program

The MadCap Scholar Program offers special discounts on MadCap’s state-of-the-art technical communications software to help students, educators and universities gain access to industry-standard tools that support technical writing and documentation best practices. They include the ability to outfit labs with MadCap Software applications for free; free training, including the MAD Certification Test for teachers and professors, and discounts on software for current students. For more detail, visit

About OnTarget Communications

OnTarget Communications is Israel's leading company in the placement and outsourcing of technical and marketing writers. Based in London, England and Ra’anana, Israel, OnTarget provides services throughout the United Kingdom, Europe, the Middle East, the Asia-Pacific region and the United States. OnTarget Training delivers leading edge training courses, both at their training centers and onsite for clients. Courses range from upgrading to new technologies to enhancing writing, editing and presentation skills, to project and content management topics.

About MadCap Software

MadCap Software, Inc. is a trusted resource for the thousands of companies around the globe that rely on its solutions for single-source multi-channel authoring and publishing, multimedia, and translation management. Whether delivering technical, policy, medical, marketing, business, or human resources content, MadCap’s products are used to create corporate intranets, Help systems, policy and procedure manuals, video tutorials, knowledge bases, eBooks, user guides, and more to any format, including high-end print, online, desktop or mobile. MadCap services include product training, consulting services, translation and localization, and an advanced developer certification program. Headquartered in La Jolla, California, MadCap Software is home to some of the most experienced software architects and product experts in the content development industry.

PR Contact:
Rebecca Hurst
Kinetic.PR for MadCap Software

MadCap Software, the MadCap Software logo, and MadCap Flare are trademarks or registered trademarks of MadCap Software, Inc., in the United States and/or other countries.