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Advance your skills and stay up-to-date with the latest product news with complimentary webinars taught by industry experts and MadCap Software product specialists. All webinars are recorded and registered attendees will receive a link following the conclusion of the presentation.

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Structured Content Unveiled: Is Your Organization Ready?

Feb 21, 10:00-11:00 am (Pacific Time)

Presented By:

Photo of Val Swisher, Founder and CEO of Content Rules, Inc. at  | Content Rules

Val Swisher

Founder and CEO of Content Rules, Inc. | Content Rules

In an era where content is king, the need for organized, accessible, and future-proof content has never been more crucial.

Join us as we delve into the key indicators and critical considerations that will help you assess your organization's readiness for structured content. Whether you're a content strategist, marketer, or information professional, this webinar is designed to provide you with valuable insights and actionable steps to ensure a seamless transition to structured content.

During this engaging session, we will explore:

  • Understanding Structured Content: Gain a comprehensive understanding of what structured content is and why it is essential in today's dynamic digital landscape.
  • Assessing Your Current State: Learn how to evaluate your existing content ecosystem to identify areas of strength and potential areas for improvement.
  • Benefits of Structured Content: Explore the tangible benefits of implementing structured content, including improved findability, enhanced user experience, and increased content reuse.
  • Building a Business Case: Acquire the knowledge needed to build a compelling business case for structured content within your organization, gaining support from key stakeholders.
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Case Study: How AdvancedMD Implemented Micro Content to Improve User Experience

Mar 21, 9:00-10:00 am (Pacific Time)

Presented By:

Photo of Tina Mintz-Fernandez, Senior Technical Writer at  | AdvancedMD

Tina Mintz-Fernandez

Senior Technical Writer | AdvancedMD

Over the past year, Tina has led the charge to implement Micro Content in AdvancedMD's help files.

The process included looking at analytics from Central to determine which information was sought out most and which terms returned no results. She created a Proof of Concept to present to her manager and director that would show them the value micro content could bring to AdvancedMD's clients and was given the green light to start creating micro content and training Tina's team on how to create micro content.

This case study will go over what went into the research, Proof of Concept, and the initial implementation of micro content at AdvancedMD. 

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