AI initiatives succeed or fail based on the quality of the content behind them. To deliver accurate, scalable, and trustworthy AI experiences, organizations need more than advanced technology—they need a strong knowledge supply chain built on structured, governed content.
Join Janet Morris, Enterprise Content Architecture & Knowledge Systems Consultant, and Chris Kocher, Sr. Solutions Architect at MadCap, as they explore why structured content is the foundation of AI readiness and how leading organizations are transforming their content operations to support current and future AI initiatives.
Together we'll explore:
- Why AI depends on content quality and structure
- What a "knowledge supply chain" means for AI success
- How structured content enables scalable, trustworthy AI outcomes
- Steps organizations can take to improve AI readiness and accelerate results
This strategic session is designed for content leaders, executives, and practitioners looking to build a sustainable foundation for AI-driven transformation.
Speakers
Janet Morris
Enterprise Content Architecture & Knowledge Systems Consultant
Janet Morris is an enterprise content architecture and knowledge systems consultant with 20+ years of experience helping organizations build content... Read More
Janet Morris is an enterprise content architecture and knowledge systems consultant with 20+ years of experience helping organizations build content ecosystems that are structured, governed, and built to scale. Her work spans content operations strategy, taxonomy design, knowledge management, LCMS/CCMS implementation, and AI readiness. She has led enterprise initiatives that transformed fragmented content into reusable, trusted knowledge assets — improving content quality, conversational AI readiness, and customer self-service along the way. Janet's work is grounded in a core belief: content is the foundation of AI success. Without a clean, well-architected knowledge supply chain, organizations can't achieve AI outcomes that are both reliable and scalable.
Chris Kocher
Senior Solutions Architect, MadCap Software
Chris Kocher is a word enthusiast, a veteran English teacher, and self-prescribed “tech-head” who lives and breathes technology as much as he is obsessed... Read More
Chris Kocher is a word enthusiast, a veteran English teacher, and self-prescribed “tech-head” who lives and breathes technology as much as he is obsessed about effective learning. Having spent nearly two decades as a professional educator with an intense focus on melding the benefits of technology with the intricate aspects of learning and development, he now is with the MadCap Software team as a senior solutions architect. In this role, he revels in solving complex problems and working alongside other industry-leading minds to help organizations re-envision how enterprise learning can scale and be effective, engaging and personalized.
Kathy Bernardino
Enterprise Account Executive , Xyleme, a MadCap Software company
Kathy specializes in strategically transforming content creation, updating, and distribution within organizations. With a results-driven focus, I... Read More
Kathy specializes in strategically transforming content creation, updating, and distribution within organizations. With a results-driven focus, I collaborate with teams to assess current processes, identify improvements, and implement changes that align closely with organizational goals, fostering efficiency and innovation in content management.
