Turn Customer Training into a Revenue Driver and Competitive Advantage
Customer training drives stronger product adoption and reduces support load. MadCap Create’s component-based authoring lets you build modular customer training once and assemble it into role-specific, partner-specific, and audience-specific course packages, delivered to any platform. Pair with MadCap SyndicateAI to capture xAPI activity statements as learners interact with published content.
Everything You Need to Deliver Customer Training at Scale
Modular Course Assembly
Author each training module once, then assemble them into customer-specific, partner-specific, or role-specific course packages. One content library serves every audience.
Multi-Channel Delivery via MadCap SyndicateAI
Create publishes to MadCap SyndicateAI, which pushes customer training to any LMS, partner portal, embedded app, or branded learning site.
Revenue-Generating Training
MadCap Create authors reusable courses, and MadCap SyndicateAI’s Salesforce® integration connects them to shopping cart workflows to turn customer training into a recurring revenue stream.
Built-In Assessments
Verify customer knowledge with multiple choice, drag and drop, matching, and sequence activities. Authored in Create; pair with MadCap SyndicateAI to capture xAPI activity statements and feed them into your LMS for grading and certification.
Sidekick
Create’s built-in Sidekick provides text summarization, text-metric analysis, AI-generated descriptions, and readability improvements, helping authors refine course content directly in the authoring environment.
Content Reuse at Scale
Author each module once and reuse across onboarding, partner enablement, and certification. Whataburger maintains consistent training across 1,050+ restaurants in 16 states.
MadCap Create Resources for Customer Training
Videos & Tutorials
Watch tutorials covering course assembly, multi-channel publishing, assessments, and everything you need to build customer training with Create.
Watch Videos
Success Stories
Read how organizations transformed customer training into a competitive advantage with MadCap Create.
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Product Overview
Discover MadCap Create’s full capabilities for structured authoring, component reuse, AI-powered content creation, and multi-format publishing.
Learn MoreCustomer training covers the courses, onboarding tutorials, certification programs, and product education that organizations provide to their customers and partners, driving product adoption, reducing support tickets, and increasing retention. MadCap Create publishes interactive eLearning, video lessons, and assessments to your LMS, customer portal, or learning hub from a single source, so updates ship faster and customers see consistent guidance across every channel.
Frequently Asked Questions
Create authors reusable course content that customer-facing systems can package as paid or free offerings. When integrated with MadCap SyndicateAI and Salesforce® shopping cart, training becomes a revenue channel and one of the most-accessed resources in the customer community.
With MadCap SyndicateAI, content you publish is automatically distributed to configured channels, LMS platforms, partner portals, customer sites, and embedded applications, without manually pushing to each destination.
Yes. With Create’s modular authoring, a single training module is maintained once and assembled into customer-, partner-, or role-specific packages, so administrators, operations managers, and staff each get training tailored to their responsibilities.
Create handles authoring and course assembly. MadCap SyndicateAI handles delivery: AI-powered search, multi-channel distribution, and xAPI analytics. Together they form an LCMS (Learning Content Management System), author once, deliver everywhere, track everything across every customer touchpoint.
Whataburger delivers real-time training updates across 1,050+ restaurants in 16 states, eliminating reprint cycles for an organization generating over $4 billion in annual revenue.
Transform Customer Training with MadCap Create
Get a personalized demo and see how Create helps you drive product adoption, generate training revenue, and deliver consistent education to customers and partners at scale.
