The Premier Technical Communication
and Content Strategy Conference
![MadWorld 2020 Welcome Reception](https://f1.madcapsoftware.com/websiteImages/madworld/2023/photos/photo-MW23-1.png)
![Photo of MadWorld Attendees smiling and looking over the schedule](https://f1.madcapsoftware.com/websiteImages/madworld/2023/photos/photo-MW23-2.png)
![MadWorld presentation view from the audience](https://f1.madcapsoftware.com/websiteImages/madworld/2023/photos/photo-MW23-3.png)
MadWorld 2023 Speakers and Sessions
![headshot of Dipo Ajose Coker in a hat](https://f1.madcapsoftware.com/websiteImages/photos/headshot-dipoAjoseCoker.png)
Dipo Ajose-Coker
Product Marketing Manager | MadCap Software
Sessions
- Applying Structure to an Unstructured World
- Migrating to DITA - Managing Change
![photo of Thomas Bro-Rasmussen](https://f1.madcapsoftware.com/websiteImages/photos/photo-thomas-bro-rasmussen.jpg)
Thomas Bro-Rasmussen
Owner | TBRO
Sessions
- Take MadCap Flare on the High Road
- Numbers Galore
- Branching at its Best
- Branching at its Best (continued)
![Headshot of Leah Catania](https://f1.madcapsoftware.com/websiteImages/photos/headshot-leahCatania.png)
Leah Catania
Content Strategist | TraceLink, Inc.
Sessions
- Applying a Design System to Your Document Design
- Card Sorting or Tree Testing? Best Methods for Testing Information Architecture
![photo of Jorgeo Catolico](https://f1.madcapsoftware.com/websiteImages/photos/jorgeoCatolico-1050x1050.jpg)
Jorgeo Catolico
Sessions
- Maximizing Success: Tips and Tricks from MadCap Software's Customer Success Team
![photo of Nico Conforti](https://f1.madcapsoftware.com/websiteImages/photos/headshot-nicoConforti.png)
Nico Conforti
Head of Customer Enablement | Exasol AG
Sessions
- Using Flare to Cut Costs on Salesforce
- Soup with your Flare? Automating the Boring Stuff
- Soup with your Flare? Automating the Boring Stuff (continued)
![Headshot of Christine Crafton with blonde hair in teal shirt wearing silver earrings](https://f1.madcapsoftware.com/websiteImages/photos/headshot-christineCrafton.png)
Christine Crafton
Instructional Designer/ Developer | HPE
Sessions
- From Drab to Fab
- Content Collaboration
![photo of Ray Davis](https://f1.madcapsoftware.com/websiteImages/photos/photo-ray-davis.png)
Ray Davis
Senior Technical Writer | Alcon
Sessions
- A Picture is Worth a Thousand Words...In Any Language
- A Picture is Worth a Thousand Words...In Any Language: Part 2
- A Picture is Worth a Thousand Words...In Any Language: Part 2 (continued)
![photo of Scott DeLoach](https://f1.madcapsoftware.com/websiteImages/photos/photo-scott-deloach.jpg)
Scott DeLoach
CEO | ClickStart
Sessions
- Microcontent-based Content Development Process
- Building a Knowledge-based Corporate Culture to Enhance the Customer Experience
- Intelligent Content Strategy
- Intelligent Content Strategy (continued)
![](https://f1.madcapsoftware.com/websiteImages/photos/headshot-jeffDhillon.png)
Jeff Dhillon
Documentation Team Lead: Operations | Motorola Solutions
Sessions
- Going Git – An Easy Way to Translate Flare Projects
- Turning UI Strings into Variables for a Single Source of Truth (all languages)
![](https://f1.madcapsoftware.com/websiteImages/photos/headshot-daphnaEdgar.png)
Daphna Edgar
Client Learning Program Manager | DTCC
Sessions
- More than Making Things Pretty...Promoting Your Deliverables Internally
- Using Analytics to Build Your Content...and Your Business
![Photo of Kayla Grinalds](https://f1.madcapsoftware.com/websiteImages/photos/headshot-kaylaGrinalds.jpg)
Kayla Grinalds
Lead Technical Writer | 84.51 LLC
Sessions
- Never Too Many Favorites: Our MadCap Flare and Central Favorite Features
- “Involve Me and I Learn”: Using Flare and WalkMe to Enhance Customer Experience
![](https://f1.madcapsoftware.com/websiteImages/photos/headshot-bridgetGroce.jpg)
Bridget Groce
Lead Technical Writer | Leidos
Sessions
- Single Sourcing – Making it Work for Different Audiences
![photo of Mike Hamilton](https://f1.madcapsoftware.com/blogImages/userphoto/MikeHamilton_600x.png)
Mike Hamilton
VP Product Evangelism | MadCap Software
Sessions
- Delivering Customer-Centric Content: Analytics and Micro Content in Action
- Going Rogue with Skins: Unleashing Creativity and Customization in Your Flare Projects
![Photo of Sarah Hurst](https://f1.madcapsoftware.com/websiteImages/photos/headshot-sarahHurst.png)
Sarah Hurst
Technical Writer | 84.51 LLC
Sessions
- Never Too Many Favorites: Our MadCap Flare and Central Favorite Features
- “Involve Me and I Learn”: Using Flare and WalkMe to Enhance Customer Experience
![headshot of Mike Huffman in a collared shirt](https://f1.madcapsoftware.com/websiteImages/photos/headshot-mikeHuffman.jpg)
Mike Huffman
Global Technical Training Manager | Aruba, a Hewlett Packard Enterprise company
Sessions
- From Drab to Fab
- Content Collaboration
![photo of Denise Kadilak](https://f1.madcapsoftware.com/websiteImages/photos/photo-deniseKadilak.jpg)
Denise Kadilak
Information Architect and Sr. Manager | Blackbaud, Inc.
Sessions
- Building Relationships with Your Content
- How Granular Can You Go? Content Reuse Through MadCap Flare
- How Granular Can You Go? Content Reuse Through MadCap Flare (continued)
![photo of Chad Kreiger](https://f1.madcapsoftware.com/websiteImages/photos/headshot-chadKreiger.jpg)
Chad Kreiger
Senior Technical Writer | Huron
Sessions
- Streamlining FAQs: Enhancing the Customer Experience
- Giving Your Flare Project a Facelift!
![headshot of George Lewis in collared shirt](https://f1.madcapsoftware.com/websiteImages/photos/headshot-georgeLewis.png)
George Lewis
Service Delivery Director | 3di
Sessions
- When Does It Make Sense To Consider DITA
![Tracy Mack](https://f1.madcapsoftware.com/websiteImages/photos/headshot-tracyMack.png)
Tracy Mack
Lead Content Designer | IRIS Software Group Ltd
Sessions
- Managing Complex Projects and Help Designs Within Large Teams
- Improving Customer Experience with Consistently Branded, Accessible Help Centres
![photo of Jennifer Morse](https://f1.madcapsoftware.com/websiteImages/photos/headshot-JenniferMorse.png)
Jennifer Morse
Vice President of Customer Success | MadCap Software
Sessions
- What's New: Unveiling the Latest Developments from MadCap Software
- Ask the Experts: MadCap Software Panel
![photo of Hennah Rahman](https://f1.madcapsoftware.com/websiteImages/photos/photo-hannah-rahman.jpg)
Hennah Rahman
Senior Staff Production Manager | Rivian
Sessions
- Manage Page Layouts, PDFs, and Print
- Preparing a Flare Project for Localization
![](https://f1.madcapsoftware.com/websiteImages/madworld/2020/Speaker%20Headshots/meinradReiterer-1050x1050.jpg)
Meinrad Reiterer
Project Manager | MadTranslations
Sessions
- Going Git – An Easy Way to Translate Flare Projects
![Photo of Trey Smith](https://f1.madcapsoftware.com/websiteImages/photos/headshot-treySmith.png)
Trey Smith
Sr. Engineering Supervisor | Honeywell
Sessions
- Thinking Beyond Technical Writing: How to Build a Content Experience Ecosystem
![photo of Paul Stoecklein](https://f1.madcapsoftware.com/websiteImages/photos/photo-paul-stoeklein.jpg)
Paul Stoecklein
Documentation Director | MadCap Software
Sessions
- Case Study: Transforming Customer Experience with Video
- The Role of AI in Technical Writing: Embracing Innovation in a Brave New World
- Streamlined Private Output for an Internal Audience
![](https://f1.madcapsoftware.com/websiteImages/photos/headshot-norahhelenaStrand.jpg)
Norah Helena Strand
Senior Director | Nasdaq
Sessions
- A Technical Writer Team’s Journey to Thought Leadership
- The On-Demand Portal of the Future
![headshot of Karen Ware wearing glasses](https://f1.madcapsoftware.com/websiteImages/photos/headshot-karenWare.png)
Karen Ware
Lead Technical Writer | Nasdaq
Sessions
- A Technical Writer Team’s Journey to Thought Leadership
- The On-Demand Portal of the Future
![Photo Coming Soon](https://f1.madcapsoftware.com/websiteImages/photos/headshot-leighWhite.png)
Leigh White
DITA Specialist | MadCap Software
Sessions
- Meet the Neighbors: An Overview of the IXIACCMS
- All Together Now! Collaborating with the IXIA CCMS
![headshot of Paul Wolfe in button up blue shirt and wearing glasses](https://f1.madcapsoftware.com/websiteImages/photos/headshot-paulWolfe.png)
Paul Wolfe
Head of Knowledge and Publications | Canadian Centre for Christian Charities
Sessions
- How to Leverage AI Transcribers, Synthesizers, and Editors in Regulated Docs
- Managing Content Health and Balance in a Large, Eclectic Portfolio
![Photo of Savannah Woods](https://f1.madcapsoftware.com/websiteImages/photos/headshot-savannahWoods.png)
Savannah Woods
Technical Writer | MasterControl
Sessions
- Accordions, Tabs, Cards, Oh My!
- Accordions, Tabs, Cards, Oh My! (continued)
![photo of Lisa Zarfl](https://f1.madcapsoftware.com/websiteImages/photos/photo-lisa-zarfl.jpg)
Lisa Zarfl
Project Manager | MadTranslations
Sessions
- A Picture is Worth a Thousand Words...In Any Language