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Going Mobile With Flare -- Part 1: An Overview of the Mobile Ecology

Presented By:

Neil Perlin | Certified Flare Trainer and Consultant, Hyper/Word Services

2011-07-22T17:00:00

Duration: 60 minutes

Webinar Summary

This webinar will review the rationales for and benefits of using mobile, some basic terms (feature phones vs. smartphones), delivery “mechanisms” (apps vs. sites vs. ebooks, etc.), major platforms (Android, Apple, etc.), the effect of device differences (such as how differences between smartphones and tablets may affect your choice of delivery mechanism), and suggestions on developing content strategy and standards, and market research to determine your direction.

Meet the Presenters

about the Presenter

Neil Perlin

Certified Flare Trainer and Consultant

Hyper/Word Services

Neil Perlin is the president of Hyper/Word Services, an online content and app development firm based in Massachusetts. Neil is MadCap-certified in Flare and Mimic and a frequent speaker at MadWorld and other industry conferences. You can reach him at nperlin@nperlin.cnc.net, visit his web site at www.hyperword.com, or follow him on LinkedIn, Facebook, or Twitter (as NeilEric).