MadWorld 2014 is right around the corner! Join us at the Hard Rock Hotel San Diego April 13-15, 2014 for MadWorld 2014, the premier technical communication and content strategy conference for technical writers, documentation managers and content strategists.

At MadWorld 2014, you’ll be treated to inspiring educational sessions, fun events, and all the networking you can handle.

We’ve put together a stellar cast of speakers just itching to share their knowledge with you, so let’s get to know one of them, shall we?

JenniferWhite2014Jennifer White, a Product Evangelist at MadCap Software, has over 15 years of experience in writing, broadcasting, public speaking, marketing and social media management. Jennifer has also served as a social media manager, blogger, on-air host, writer and content provider for CBS Radio and Fox TV.


So what was your favorite part of MadWorld 2013?

Meeting everyone! MadCap Software’s community of users is very diverse in their experiences and backgrounds, so it was lovely to hear stories from the people who use our tools every day.

What Makes MadWorld different from other industry conferences?DSC01795

We work really, really hard to make sure you learn a lot and have a blast. Our goal for MadWorld attendees is to ensure that they have an exceptional experience at the conference and go home feeling like part of the MadCap family.

Tell us a little bit about your MadWorld 2014 session(s). 

MadCap Pulse: Reporting and Analytics Meets Social Collaboration is a grand tour of Pulse and all of its cool functions, as well as a look at the valuable insights into your audience Pulse provides.

Making Your Content Look Great: Design Basics for the Technical Writer will help you to never make an ugly project again. Super-brilliant MadCap graphic designer Tricia Gardner joins me to share some design and color basics.

Ask the Experts: Social Media and Technical Communication is an opportunity to learn about social as it relates to TechComm from people who have lots of experience with both.

Excluding your session(s), which MadWorld sessions do you find the most intriguing?

2013-11-27_1140I’m going to shout out my ladies here:

Pam Coca’s Things You Need to Know That You Don’t Know You Need to Know will be fun and useful for everyone. She’s going to cover some cool things that usually don’t pop up at TechComm conferences. Also, Pam’s just a fun lady.

Nita Beck’s Going Solo: Best Practices for the Solo (Flare) Artist is a must-see for anyone working on their own. Nita is a Flare genius and a really engaging speaker.

San Diego girl Lynn Carrier’s You Can’t Always Get What You Want – Unless You’re Illumina’s End-users is a showcase of some really cutting-edge stuff that Illumina is doing with their documentation. I had the privilege of seeing it in action for myself at Illumina HQ a few months ago and…WOW.

What cool stuff (besides MadWorld, of course!) should MadWorld attendees do while they’re in San Diego?

Have some fish tacos, drink some craft beer, go to Dog Beach.

MadWorld 2014 is at the Hard Rock Hotel, so we have to ask you a music question. What are your 3 favorite songs in the whole, wide world?

“Bizarre Love Triangle” New Order

“Paranoid” Kanye West

“Nowhere Fast” The Smiths

Jennifer’s Blog

Jennifer on Twitter

Jennifer on LinkedIn


About The Author

Jose Sermeno

About Jose Sermeno

With over 10 years of experience in the software industry, Mr. Sermeno brings a wealth of knowledge and expertise to the product evangelist team, helping introduce new users to everything MadCap Software. In his spare time, Jose is the Project Director for San Diego City Robotics, the San Diego community college systems robotics program, and enjoys working in software design and open source hardware development. Prior to joining MadCap in late 2010, Jose ran a Drupal development shop, and was an application manager for Temple University Health System.

Last Modified: September 11, 2014

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