We here at MadCap Software are packing our bags for HOT-lanta and headed out to the 2013 STC Summit May 5th through 8th.

This year MadCap Software will be holding full educational sessions between the official STC Summit sessions. It’s a great opportunity to meet the MadCap staff, get your questions answered, and join us at our in-booth theater to check out the following knowledge bombs we’re dropping on the Exhibition Hall:

Monday, May 6

9:40 to 9:50 | What’s New in Flare V9: The 10 minute roundup! – Mike Hamilton

11:05 to 11:25 | Word Import into Flare – Neil Perlin

1:35 to 1:45 | Meet MadCap Pulse – Jennifer White

3:10 to 3:20 | Going Mobile in 10 Minutes – Scott DeLoach

4:40 to 5:00 | MadCap Flare Table tips and tricks – Scott DeLoach


Tuesday, May 7

9:40 to 9:50 | My Three Favorite CSS Tricks – Mike Hamilton

11:05 to 11:25 | Using Flare Master Projects – Neil Perlin (tentative)

12:35 to 12:45 | The Internal Community: Using Tasks and Groups in MadCap Pulse – Jennifer White

2:10 to 2:20 | “How Do I Get Started?!”: Introduction to Flare – Mike Hamilton

3:40 to 3:50 | It’s Like Stalking, But Less Creepy: Reports in MadCap Pulse – Jennifer White

Need another reason to swing by our booth? MadSwag! We’re bringing lots of cool free stuff to the Summit!


In addition to our in-booth sessions, V.P. of Project Evangelism Mike Hamilton and I have full sessions scheduled throughout the conference:

Going Mobile? How to Optimize Content and Format, Tue 7th May 8:30am to 9:30am with Mike Hamilton

This session will cover an overview of the mobile space. A one-size-fits-all approach will never be optimal, and with the correct techniques and strategies your content can be optimized for multi-device publishing. We will cover content techniques, CSS techniques, and the various publishing formats available.

MadCap Flare – What’s New in Version 9, Wed 8th May 8:30am to 9:30am with Mike Hamilton

This session will be an overview of the latest technologies and capabilities available in MadCap Flare. A mixture of overview, theory of operation, and live demonstration will help to explain the latest functionality available. Not just a simple demo, but deeper explanations than what you find on the brochure. Mike will include success factors and best practices to get the most out of your authoring.

Single Source / Content Management Beyond Text – Dealing with Graphics & Multimedia, Tue 7th May 2:30pm to 3:30pm with Mike Hamilton

For most authors, the concepts of content reuse are not new. Whether you work under the labels of “single-source publishing,” “content management,” or “topic-based authoring,” it all boils down to writing content once, maximizing reuse, and (hopefully) never resorting to content duplication to achieve your publishing goals. In this session, Michael Hamilton explores concepts and techniques to bring graphic and multimedia elements into the content management workflow.

Social Media and Your Documentation: Why Should You Care? Monday, May 6th 2pm to 3pm with Jennifer White:

You provide information, but your audience also wants conversation. Embracing social media can be intimidating, exhausting, and difficult, but in this session we’ll explore the reasons why incorporating a social layer into your documentation is well worth the effort. We’ll also explore:

  • How collaboration enhances both your documentation and customer satisfaction.
  • Why you should encourage users to talk—even if it’s negative.
  • How tracking user activity helps you create more useful documentation.
  • Why it’s important to define your role in a community built around your documentation.
  • Why people who don’t participate in your social platform are just as important as people who do.

Get all the info about the 2013 STC summit here: http://summit.stc.org/


See you at the Summit!

About The Author

Jennifer White

About Jennifer White

Jennifer White, a Product Evangelist at MadCap Software, has over 15 years of experience in writing, broadcasting, public speaking, marketing and social media management. Jennifer has also served as a social media manager, blogger, on-air host, writer and content provider for CBS Radio and Fox TV.

Last Modified: October 28, 2013

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