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MadWorld 2013 is almost upon us! What is MadWorld, you ask? Only the most fun and informative technical communication conference you’ll ever attend, that’s what.

Join the MadCap team, industry thought leaders and your peers at the Hard Rock Hotel San Diego from April 7-9 2013 and stuff your brain with more skills, ideas, and best practices than you can handle.  Oh, and did someone say “networking?” ‘Cause there will be plenty of opportunities for that.

Let’s get to know one of our rock star presenters:

CherylLandesCheryl Landes, Society for Technical Communication (STC) Fellow and Certified Professional Communicator through the Association for Women in Communications Matrix Foundation, founded Tabby Cat Communications in Seattle in 1995. She has 22 years of experience as a technical communicator in several industries: computer software, HVAC/energy savings, marine transportation, manufacturing, retail, and the trade press. She specializes as a findability strategist, helping businesses to organize content so that it flows logically and to make content easier to retrieve online and in print. Cheryl, who currently lives in Vancouver, WA, has given many presentations and workshops about indexing, technical communication, and marketing services as a solo entrepreneur throughout the United States and Canada. She has written two handbooks on digital indexing in MadCap Flare and Adobe FrameMaker, and more than 100 articles and three books on Northwest travel and history.

Tell us a little bit about your session: My presentation, Indexing for Multiple Outputs, focuses on how to organize content so that users can find it in various formats, such as print, online help, mobile, and eBooks. I will be talking about how to create indexes (keywords) and incorporating other findability methods in a single source of content and publishing it in a variety of formats. The goal is to help users access the information they need in any format.

Besides coming to see your spectacular session, why should someone attend MadWorld? This is a prime learning experience! You’ll get tips from MadCap product experts, inside and outside MadCap Software, that you won’t find anywhere else. You’ll learn from people who actually use MadCap’s products, so their sessions apply to real-world situations. And you can ask questions and network with them face-to-face. Many of the top experts in Flare and MadCap’s other products are on the agenda.

Excluding your session, which MadWorld session are you most interested in attending? Oh, come on, do I really have to choose? OK, well since you asked…

I plan to attend sessions that reflect my current interests in publishing to mobile devices and eReaders. As a findability strategist, I want to learn how others are using MadCap’s products to publish quality content to these devices and see examples of how the navigational features are set up. Navigation is critical in findability, as are search and indexes, so the more I can learn from others, the better service I can provide to my current and future clients. And hopefully my session will be helpful to the other presenters and attendees.

In your humble opinion, what’s the coolest thing about MadCap Software? MadCap Software listens to its customers! They respond to questions and issues quickly and include customer feedback into their products. They generally seem to be one step ahead of the trends—most likely because they’re listening to us. Many of the new or refined features in Flare and MadCap’s other products were based on our requests. MadCap’s technical support is stellar. MadCap Software also encourages customers to contribute information to their blogs, white papers, and webinars, and the content is extremely helpful. (OK, that might be considered more than one cool thing, but all of these comments fall under MadCap Software’s best practice of listening to us.)

What makes you most excited about visiting San Diego? Believe it or not, I haven’t done many tourist activities in San Diego, despite being a West Coast native. I love strolling the Gaslamp Quarter in downtown San Diego. My favorite activity there is to listen to live music in Croce’s Jazz Bar. Aside from that, I haven’t explored, so I’m planning to stay a few extra days to do just that. I want to go to the San Diego Zoo, Cabrillo National Monument, and Mission Trails. If I have time, I’d also like to visit Joshua Tree National Park near Palm Springs. As you probably noticed, I love the outdoors.

If someone really enjoyed your sessions and wants to buy you a drink at MadWorld Happy Hour, what cocktail should they order? A latte or Sprite would be ideal.

Is there anything else you’d like to add? I’m looking forward to being a part of the first-ever MadWorld conference. I’m also looking forward to meeting new faces and reconnecting with old friends. And it will be nice to enjoy some warm weather!

Cheryl’s website

Cheryl on Twitter

Cheryl on LinkedIn

Space at Mad World is limited, so register now!

About The Author

Jennifer White

About Jennifer White

Jennifer White, a Product Evangelist at MadCap Software, has over 15 years of experience in writing, broadcasting, public speaking, marketing and social media management. Jennifer has also served as a social media manager, blogger, on-air host, writer and content provider for CBS Radio and Fox TV.

Last Modified: October 2, 2014

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