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MadCap Flare

Cutting-edge technical authoring and publishing for today’s technical writers and content developers.

MadCap Flare Icon

Multi-channel Publishing

As authors and content developers, you need to get the right information, to the right people, at the right time, in the right language, on the device of the end-users' choosing.

MadCap Flare allows you to publish content to a variety of formats, including online, print, mobile and desktop.


View inContact’s Online Help Example

MadCap Flare Multi-Channel Online Output

Flare's online output capabilities include a variety of web-based formats, including responsive HTML5. Additional features available in online outputs include:

  • Dynamic effects such as popups, expanding text, drop-downs and togglers
  • Slideshows for static and dynamic content:
    • Display content using navigation controls to move from slide to slide
    • Display images, videos, snippets, text, tables, and more
    • Supported in HTML5, WebHelp, WebHelp Plus, WebHelp AIR, DotNet Help and Microsoft
      HTML Help
  • TOCs
  • Indexes
  • Glossaries
  • Search
  • Help controls
  • Relationship tables
  • In-topic toolbars
  • Thumbnail images

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Responsive HTML5 Help (Responsive Touch-Enabled Output for All Screen Sizes):

Responsive output is essentially “smart” output, and can be used to display content on mobile devices such as tablets and smartphones. When you generate HTML5 targets, the output display changes depending on the size of your browser or device you are using. So instead of seeing the entire HTML5 output on a tablet or smart phone, you will see a condensed look that is more appropriate for that device. You get the same effect if you shrink your browser to a smaller size.

  • Google-style search results and display
  • Frameless output for improved search engine optimization
  • Automated XML sitemap generation
  • Improved accessibility with screen readers (Section 508 and WCAG)
  • Topic-level metadata tag descriptions
  • Customizable design to match any existing website or portal
  • Topic URL paths displayed in browser for easy sharing
Clean XHTML Icon

Clean XHTML:

Clean XHTML produces basic HTML files that are free of MadCap-specific tags and not dependent upon other MadCap-generated files. The output does not include any skins, search, navigation, or other extra features; it is simply your single-sourced content. This allows you to re-purpose your output in many flexible ways. For example you can embed the output files into other applications, such as project management tools, wikis, or eLearning systems.

MadCap Flare and Salesforce logos

Publish Directly to Salesforce with Salesforce Connect and Clean XHTML Output

What is Salesforce Connect?
Salesforce Connect is a new plugin that integrates Salesforce to MadCap Flare, letting authors publish single sourced content directly to Salesforce Knowledge. The plugin provides seamless integration of data across system boundaries by letting your users search and view Flare authored content within Salesforce.

With Salesforce Connect, you can:

  • Publish content directly into Salesforce: With Salesforce Connect, authors can now take the content in Flare and publish directly to Salesforce Knowledge. In MadCap Flare 2017 r2, we’ve extended the capabilities of the publishing destination feature, giving you the option to publish Clean XHTML outputs directly to Salesforce as Articles.
  • Reduce time spent on authoring: For authors looking to add their help files to Salesforce Knowledge, the lack of a robust authoring platform in Salesforce makes it challenging to create or import structured content. With Salesforce Connect, authors can save hours of manual work, copying and pasting content from Flare (or another source) into Salesforce.
  • Control the look and feel of content: No need to manually reformat content in Salesforce every time a change is made. Update your content from Flare and let the plugin do the work of importing and maintaining your style for you.
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Eclipse Help:

The Eclipse Help output type is designed specifically for content developers who want to use Flare to author an Eclipse Help plug-in. A plug-in lets you extend the existing Help contents that come with the Eclipse Integrated Development Environment (IDE). It requires an additional installation of the latest Java Runtime Environment (JRE) and Java version. This output type is particularly useful when you want to create dynamic, searchable content that integrates into your Eclipse environment as a platform plug-in.

WebHelp Icon


This is a Web-based Help format that can run on almost any browser or platform. Use WebHelp to create Help for the Internet or an intranet, as well as for desktop applications.

WebHelp Plus Icon

WebHelp Plus:

Identical to the regular WebHelp output, however, WebHelp Plus is designed to work on a Web server running Windows XP or Windows Server 2003, as well as Microsoft® Internet Information Services (IIS), ASP.NET, and Microsoft® Indexing Service. The benefit of publishing WebHelp Plus output is that you and your users can take advantage of some advanced features, including searching of non-XHTML content, faster server-side search, and automatic runtime merging. With WebHelp Plus content from legacy documents such as Microsoft and PDF in your search results.


View Illumina’s Print Output Example

MadCap Flare Multi-Channel Print Output

Flare offers all of the advanced features you expect in a high-end, XML-based print publishing application such as:

  • Complex auto-numbering for volumes, sections, paragraphs, and pages
  • Complex page layouts including graphics, headers, footers, and multiple columns
  • Full CSS support
  • Multiple page layouts
  • Multiple document outlines in one project provide as many outputs as you need
  • Variables and snippets
  • Dynamically adjust page numbers to next or previous, above or below, using smart cross-references
  • Enhanced image compression options
  • Support for import and export of FrameMaker®, Microsoft Word, DITA, Plain HTML, XHTML and more
  • Global Project Linking — share and update common elements across multiple projects
  • Auto-generated glossary, index, and TOC proxies for new print targets

PDF Icon


Native PDF support and built-in PDF Engine allows for direct to PDF publishing from Flare. Short for "Portable Document Format", PDF is an open file format created by Adobe®. PDF files represent two-dimensional documents in a device-independent and resolution-independent fixed-layout document format.

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Microsoft's XML Paper Specification (XPS) is a document format with a markup language that is a subset of XAML for Windows Presentation Foundation. XPS is an alternative to Adobe®’s Portable Document Format (PDF).

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Adobe® FrameMaker:

MadCap Flare is the only authoring tool that allows for direct output to Adobe® FrameMaker®. This allows for full round-tripping capabilities for those authors that want to use Flare as their authoring environment while still using FrameMaker® as a publishing engine.

For example, import FrameMaker® documents into MadCap Flare, edit the content in Flare and then output back to FrameMaker® for publishing. Flare can output content to FrameMaker® in any of the following formats:

  • .BOOK This is FrameMaker®’s native book (or "document collection") file.
  • .FM This is FrameMaker®’s native single document file.
  • .PDF In addition to sending output directly to PDF (as described above), you can generate a PDF file automatically when building FrameMaker® output.
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Microsoft® Word:

Flare output can be exported to Microsoft® Word in one of the following file formats.

  • XPS: In addition to sending output directly to XPS (as described above), you can generate an XPS file automatically when building Word output. (You can do this by installing a free add-in download from Microsoft.)
  • PDF: In addition to sending output directly to PDF (as described above), you can generate a PDF file automatically when building Word output. Because Flare supports Microsoft Word 2003, 2007 and 2010, you can send Word output to PDF format, even if you do not have the Adobe Distiller installed.


View Ektron’s Mobile Help Output Example

MadCap Flare Multi-Channel Mobile Output

Flare can publish content to a number of formats optimized for mobile devices.

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Responsive HTML5 WebHelp:

Responsive output is essentially “smart” output, and can be used to display content on mobile devices such as tablets and smartphones. When you generate HTML5 targets, the output display changes depending on the size of your browser or device you are using. So instead of seeing the entire HTML5 output on a tablet or smart phone, you will see a condensed look that is more appropriate for that device. You get the same effect if you shrink your browser to a smaller size.

ePub Icon


This is a format for creating reflowable digital books (ebooks). It is developed and maintained by the International Digital Publishing Forum (IDPF). EPUB is sort of a hybrid format. The output is designed to be viewed electronically; in that way, it is like an online format. On the other hand, its structure is like a book or manual; in that way, it is like a print-based format. In fact, you can follow many of the same steps for creating EPUB output that you would follow for producing a PDF.

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WebHelp Mobile:

This is an output type that lets you deploy Web-based, XHTML output to mobile devices. WebHelp Mobile maintains an easy and intuitive interface that fits on a very small screen. The Home page in WebHelp Mobile output contains navigation links to access the various panes that you can include: TOC, Index, Glossary, Search, Favorites.


MadCap Flare Multi-Channel Desktop Output
HTML Help Icon

HTML Help:

This is an HTML-based Help format that runs on Windows 32-bit platforms and requires Internet Explorer on the end users' systems. Use HTML Help to create Help for Windows desktop applications.

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DotNet Help:

Developed by MadCap Software, DotNet Help was designed to include the best attributes of Microsoft® HTML Help and WebHelp, while filling the holes left behind by those formats. DotNet Help is designed specifically to support Visual Studio 2005 developers. It includes a freely redistributable viewer (MadCap Help Viewer), as well as components for the Visual Studio 2005 developer. These components can be dropped into your MadCap Flare project to facilitate context-sensitive Help, embedded Help, and features such as automated search string communication between the application and the DotNet Help documentation.

Dita Icon


Darwin Information Typing Architecture (DITA) file content is supported in MadCap Flare. DITA is an XML-based markup language with its own schema for authoring, producing, and delivering technical information. It is a standard of the Organization for the Advancement of Structured Information Standards (OASIS), and it consists of a set of design principles for creating "information-typed" modules at a topic level and for using that content in various delivery modes. In Flare, you can generate output that produces DITA files.

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WebHelp AIR:

WebHelp AIR uses direct integration with Adobe® AIR, which is designed to bring Web-related content to a desktop environment by taking Web files and incorporating them into a single file to be opened locally, rather than from a server.

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