From Silos to Syndication: Seamless Solutions, Shared Content
September 29 - October 1, 2025 | Coors Field, Denver
MadWorld Conference
Nicholas Rowlands
Information Architecture and Systems Manager, Varian Medical Systems
Nicholas Rowlands is an experienced Information Architecture and Systems Manager at Varian Medical Systems, where he leads a dedicated team responsible for supporting Global Product Labeling functions and driving innovative solutions in information management. His team is at the forefront of digital transformation initiatives, exploring the potential of AI to enhance content creation efficiency, optimize workflows, and streamline information delivery processes. With over 25 years of industry experience, Nicholas specializes in implementing DITA XML content management systems, translation management solutions, and developing comprehensive information architecture strategies for geographically dispersed technical documentation and localization teams. Throughout his career, Nicholas has played a pivotal role in managing content solutions for the medical, pharmaceutical, and engineering sectors. At Varian, he continues to champion the use of cutting-edge technologies, including AI and structured authoring techniques, to enhance global product labeling and technical content creation.
Nicholas Rowlands is an experienced Information Architecture and Systems Manager at Varian Medical Systems, where he leads a dedicated team responsible for supporting Global Product Labeling functions and driving innovative solutions in information management. His team is at the forefront of digital transformation initiatives, exploring the potential of AI to enhance content creation efficiency, optimize workflows, and streamline information delivery processes. With over 25 years of industry experience, Nicholas specializes in implementing DITA XML content management systems, translation management solutions, and developing comprehensive information architecture strategies for geographically dispersed technical documentation and localization teams. Throughout his career, Nicholas has played a pivotal role in managing content solutions for the medical, pharmaceutical, and engineering sectors. At Varian, he continues to champion the use of cutting-edge technologies, including AI and structured authoring techniques, to enhance global product labeling and technical content creation.
Tuesday
Track 13:00 - 4:00
Exploring AI’s Potential: Enhancing Content Creation Efficiency
In this presentation, we delve into the transformative potential of AI in enhancing content creation efficiency.
We explore two primary use cases:
- restructuring existing content
- developing new content with AI
By leveraging AI technologies, we aim to improve process efficiency, content quality, and scalability. The presentation will cover strategic partnerships, initiatives, and practical demonstrations of AI applications in content management. Attendees will gain insights into how AI can revolutionize content creation, leading to significant improvements in customer experience and operational efficiency.
Session Topics: MadCap IXIA CCMS
Wednesday
Track 210:00 - 11:00
From a Curious Prompt to a Comprehensive Ontology: How an Information Architect Used ChatGPT to Build a Radiation Therapy Info Architecture
In this presentation, we explore how conversational AI can support complex information architecture design, following the journey from a single prompt to a comprehensive ontology for a radiation therapy department. Using ChatGPT, the project evolved through persona creation, journey maps, task analysis, information needs mapping, and ontology development using semantic triples, culminating in an AI-ready content model. Key milestones include linking clinical personas to oncology systems/applications and building a cross-application ontology to support intelligent, contextual knowledge delivery. Attendees will gain insights into how AI can accelerate and enrich taxonomy, ontology, and content model development for complex domains.
Session Topics: MadCap IXIA CCMS
