From Silos to Syndication: Seamless Solutions, Shared Content
September 29 - October 1, 2025 | Coors Field, Denver

Einar Schow
CEO , Apply Synergies

Einar Schow, CEO of APPLY Synergies, brings 25+ years of experience in business planning and performance consulting. A longtime advocate for the 5 Moments of Need, Einar is passionate about learning that drives performance. He now leads APPLY in delivering impactful workflow learning solutions across industries.
Einar Schow, CEO of APPLY Synergies, brings 25+ years of experience in business planning and performance consulting. A longtime advocate for the 5 Moments of Need, Einar is passionate about learning that drives performance. He now leads APPLY in delivering impactful workflow learning solutions across industries.
Tuesday
Track 41:45 - 2:45
Breaking Silos: Creating Cross-Functional Alliances for Content Governance
How to work across departments (IT, compliance, marketing, etc.) to maintain content quality and relevance.
Session Topics: Technical Documentation, Learning and Development
Wednesday
Track 33:20 - 4:20
What the World Needs Now is MadCap Software and 5 Moments of Need Methodology
MadCap Software leads the world in its capacity to efficiently capture, protect, manage and put into use the knowledge capital of organizations. This knowledge management capacity includes developing and adapting information products, processes, and practices at the speed of change.
The degree and effectiveness with which an organization's knowledge capital can be put to use also requires the 5 Moments of Need methodology. .This proven methodology enables and sustains measurable, effective job performance, at the moments of Apply, Solve, Change, Learn New, and Learn More.
This session will show how MadCap Software addresses the full scope of enterprise knowledge management and how it can be combined with a comprehensive enablement methodology to safely unleash the full benefits of AI, structure unstructured content, automatically generate structured information products with single-source reusable content objects, and enable learning, while working, at all 5 Moments of Need.
Session Topics: Learning and Development