Sarah Hurst, Ph.D. is a technical writer at 84.51° — a retail data science, insights, and media company. As a member of the technical writing team, she works cross functionally with her instructor led training and learning technology teammates (the other two pillars of the Solutions Education team) to create best-in-class documentation helping educate clients and internal teammates on 84.51° solutions. 


In this fast-paced digital age, the landscape of content creation is constantly evolving. Cloud-based authoring is emerging as a momentous change, revolutionizing the way content is created, shared, and collaborated upon. Cloud-based authoring solutions transform content creation, streamline workflows, boost productivity, and provide the necessary scalability to meet the growing demands.  

But, first things, first. What is a cloud-based authoring tool? A cloud-based authoring tool is an online platform that empowers creators to create engaging and interactive content. In this blog post, we'll delve into the world of cloud-based authoring, exploring ten benefits showcasing cloud-based authoring advantages, features, and the exciting possibilities it presents for creators of all kinds. 

Break Free from Boundaries: Access Anytime, Anywhere 

Have you ever needed a file located on a colleague’s desktop and they’re out of the office (or worse no longer working for the company)? Cloud-based authoring offers liberation from physical constraints. No longer confined to a single device or location, creators can seamlessly access their work (and work from collaborators) from anywhere with an internet connection. Whether you're a globetrotting journalist, a remote freelance writer, or a student collaborating on a project, the ​​cloud content authoring tool ensures that your work is always at your fingertips.  

Collaboration Unleashed: Real-Time Editing and Sharing 

Cloud-based authoring tools provide the necessary infrastructure and features to ensure consistent and effective collaboration. Forget the days of emailing drafts back and forth or dealing with version control nightmares. With real-time editing and sharing capabilities, multiple contributors can work on the same document simultaneously. This capability not only streamlines the collaborative process but also fosters a sense of teamwork and efficiency. Moreover, cloud-based authoring tools provide a new level of transparency. For example, if you manage creators, subject matter experts, stakeholders, or any other kind of collaborator, you can see exactly what they have accomplished, as well as who did what. This feature helps improve accountability and credit attribution. Last, but not least, many cloud-based platforms offer social features that allow collaborators to communicate, share, and access information irrespective of the physical location of team members. Today, ​​eLearning course creation, training content documentation, and adding interactive elements become a more flexible and dynamic process. Collaboration is no longer an option, but a critical component of your LMS. 

Graphic showing different team members editing one document

Version Control Made Simple: Goodbye File Confusion 

If you’ve ever worked on a collaborative project, you know the pain of version control issues. Cloud-based authoring platforms automatically manage versions, eliminating the risk of overwriting or losing valuable content (which is especially helpful if you share or reuse content across multiple projects). This feature ensures that everyone is on the same page (literally) and prevents the chaos that can arise from conflicting edits. Lastly, since you track every modification to the code, if a mistake is made, creators can turn back the clock and compare earlier versions of the code to help fix the mistake while minimizing disruption to all team members. 

Enhanced Security: Safeguard Your Work 

Security concerns often accompany the idea of storing data in the cloud. However, reputable cloud-based authoring platforms prioritize security, implementing robust encryption, backups, and authentication measures. These vigorous security measures ensure that your creative endeavors remain confidential and protected against unauthorized access. Also, many cloud-based authoring tools utilize single sign-on (SSO) to meet security requirements and make access easier for creators. Cloud-based authoring tools ensure seamless updates, security measures, and backups, removing the burden of managing these tasks manually. Regular backups and protection against hardware failures greatly reduce the risk of significant downtime or loss of critical work and security breaches. 

Cost-Efficiency: Be Creative on a Budget 

Traditionally, investing in top-notch authoring tools required a hefty upfront cost. Cloud-based authoring breaks tradition by offering subscription-based models that are more budget-friendly. This democratization of tools allows creators with various financial backgrounds to access high-quality authoring platforms. The reliability of cloud-based authoring tools is also cost effective as working in these tools minimizes the local processing power required by desktop stations. This advantage helps reduce IT costs per unit and allows IT teams to manage their workload more effectively. With the right capabilities, cloud-based authoring tools can help you achieve quality content to scale and with speed! Money saved is money earned!  

Intuitive User Interfaces: User-Friendly Customizable Creativity 

A common barrier to adopting modern technologies is the learning curve. Cloud-based authoring platforms understand this concern and prioritize user-friendly interfaces for smooth learning experience. They also offer a range of customization options. As such, you don’t need to be an expert in cloud-based technologies to create engaging content. From formatting styles to project templates, creators can tailor their workspace to suit their unique needs. This flexibility empowers users to focus on their creativity rather than being bogged down by rigid eLearning content tools. With the cloud authoring software’s intuitive controls and pre-programmed features, creators can dive into their projects without spending hours deciphering complex tools and searching endless product manuals or help sites.

Website example accross multiple devices

Seamless Integration: Connect Your Creative Ecosystems 

Creativity doesn't exist in isolation. Cloud-based authoring platforms seamlessly integrate with other tools and services, creating a cohesive ecosystem. Whether it's integrating with project management tools, file storage services, or collaboration platforms, these integrations enhance workflow efficiency. Several cloud-based authoring tools have features that can help you manage multiple teams and assign permissions and projects in bulk. Determining your long-term needs can help you find a tool that aligns best with your existing systems and fits your specific needs. Also, with all your projects and assets stored in one place, you can keep your work organized which makes it easier to locate, update, and reuse existing content. 

Interactive Learning Content: From Drab to Fab 

Cloud-based authoring tools allow creators to leverage a variety of features and elements (like ready-to-use templates, media elements, tools, interactions, and assessments) to help bring static content to life. For example, to bring learning content to life, you could add videos, quizzes, fill-in-the-blank exercises, or interactive images. Furthermore, active learning, compared to passive learning, has been shown to increase knowledge retention. As on demand training gains dominance, cloud-based authoring tools with interactive capabilities can assist in the development of eLearning courses to keep learners focused and engaged. 

Same Software All the Time: Less Hassle, Fewer Headaches 

Cloud-based authoring tools are platform-neutral and installation-free, making remote or multi-device access easier than it’s ever been. What once caused hassles (and possibly headaches) should go away as creators use the same software all the time. With cloud-based authoring tools, you don’t need to worry about Mac versus PC, full desktop versions versus limited web versions, and whether someone delayed their software update forever, thus eliminating confusion and frustration. Additionally, as these software tools live on cloud servers updates happen automatically.  

Content Reuse and Other Special Features: Work Smarter, Not Harder 

Cloud-based authoring tools offer unique features to improve efficiency and productivity. Creators can reuse providing enormous gains as you update once, and all changes are reflected in all instances. This feature can be especially helpful for creators who engage in localization, audience targeting, or multi-modal eLearning. Other unique features work to aid with niche processes like translation or screen casting/software simulations. Additionally, as mentioned earlier, there’s an associated savings resulting from these efficiencies. These savings aren't trivial or theoretical. Dynamic content reuse can result in as much as 25% development savings, collaboration cuts review time by 50% due to a built-in reviewer workflow, and simplified translation processes can reduce translation costs by 50% as well. 


In the ever-evolving landscape of content creation, cloud-based authoring is revolutionizing how creators operate, focusing on enhancing real-time collaboration, ensuring seamless integration with existing systems, and facilitating growth. The advantages it offers, from ​unrestricted access to seamless collaboration and enhanced security, make it a must-have for modern-day creators. As the cloud continues to shape the future of content creation, embracing cloud-based authoring is not just a choice but a creative revolution. Unleash your creativity, break free from boundaries, and embark on a journey where the sky's the limit – all in the cloud.