MADCAP SOFTWARE NAMED A FINALIST FOR “RED HERRING 100 GLOBAL” AWARD

Leading Content Authoring Company Recognized for Innovation, Global Strategy and Profitable Growth

La Jolla, CA, USA – JANUARY 6, 2009

– MadCap Software, the leader in multi-channel content authoring and a showcase company for Microsoft (NASDAQ: MSFT) Visual Studio 2005 and Microsoft XPS, today announced that it has been selected as a finalist of the Red Herring 100 Global Award.

Red Herring 100 winners and finalists from North America, Europe and Asia of the last three years are eligible for this coveted award. The Red Herring editorial team deploys a detailed process to whittle down a pool of 600 eligible, promising companies to the 200 finalists of this global award. Evaluations are made on both quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy, and ecosystem integration. The finalists, elite executives and venture capital leaders will celebrate the Top 100 Privately Held Companies from around the world in San Diego from January 14-16, 2009.

“This year's exceptional finalists highlight the remarkable depth and breadth of technology innovation taking place around the world,” said Red Herring Editor-in-Chief Joel Dreyfuss. “The impressive accomplishments of these startups are a testament to the importance of technology in driving the global economy.”

MadCap Software delivers the industry’s most comprehensive native XML documentation family, which provides a complete content workflow through unprecedented integration, as well as support for Unicode-based publishing in both single-byte and double-byte languages. Using MadCap’s software, customers have been able to deliver consistent print and online documentation in a range of Western and Asian languages—while cutting project time by 30 to 200 percent. The popularity of MadCap’s documentation software has enabled the company to double in size and maintain profitability since the first month that it shipped Flare, MadCap’s flagship software for multi-channel publishing.

“From the beginning, we have been committed to providing the ultimate customer experience through next-generation solutions that address organizations’ complete documentation and content authoring needs—in their languages of choice,” said Bjorn Backlund, MadCap co-founder and CTO. “We are greatly honored to be recognized as a Red Herring 100 Global finalist for our success in delivering on that goal with breakthrough products, whose rapid adoption has led to early profitability and accelerated growth. Thousands of documentation specialists across North America, Europe, Asia and Africa are switching from traditional tools to our MadCap documentation family to leverage the latest in software technologies for creating, translating and publishing content in print and on the Web.”

About Red Herring

Red Herring is a global media company, which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About MadCap Software

MadCap Software, headquartered in La Jolla, CA, is just a new name for a group of familiar faces that have been leading the technical writing community for over a decade. With its flagship product,

MadCap Flare, MadCap Software is once again leading the documentation world into the future by providing complete end-to-end solutions for content development, delivery and management. Today more than 1,000 companies including Microsoft (NASDAQ: MSFT) are customers of MadCap’s native XML software for content authoring and multi-channel publishing. MadCap is home to some of the most experienced software architects and product experts in the industry. Learn more about MadCap Software and its documentation authoring suite at www.madcapsoftware.com.