MADCAP SOFTWARE OFFERS $100 PER SOFTWARE PACKAGE SOLD TO NEW ORLEANS AREA HABITAT FOR HUMANITY
LavaCon Exclusive Saves Attendees $417; MadCap Also Co-Presents LavaCon Workshop
and Previews MadCap Lingo and Blaze
San Diego, CA, USA – October 16, 2007
— MadCap Software, the leader in
multi-channel content authoring and a showcase company for Microsoft (NASDAQ: MSFT) Visual
Studio 2005 and Microsoft XPS, today announced that it is partnering with New Orleans Area
Habitat for Humanity (NOAHH) on a special fund-raising promotion for attendees of LavaCon being
held October 27-30, in New Orleans, LA.
For every attendee’s purchase of MadCap MadPak, the ultimate authoring suite, MadCap
will donate $100 to NOAHH, supporting its continued efforts to rebuild New Orleans in the wake of
Katrina. The promotion is part of MadCap’s ongoing commitment to give back to the
communities where its customers work. LavaCon attendees also benefit from the exclusive offer,
saving $417 off the regular MadPak price.
“We aim to improve the day-to-day experiences of, not only the technical communications
community that we serve, but also the broader communities in which our customers work and
live,” said Anthony Olivier, MadCap Software CEO. “We are honored to partner with
New Orleans Area Habitat for Humanity in providing an exclusive offer that mutually benefits
technical communications attendees at LavaCon and the many New Orleans neighborhoods being
revitalized through the efforts of NOAHH.”
“We are gearing up for an unprecedented rebuilding effort that will repopulate some of New
Orleans’ hardest hit neighborhoods with hundreds of new homes,” said Rob Saer,
chair of the NOAHH resource and development committee. “MadCap is a valued partner in
this initiative. Its creative promotion provides strong motivation for LavaCon attendees to contribute
to the rebuilding of our city and shines a spotlight on how companies can have a meaningful impact
on our community.”
Olivier added, “We look forward to other LavaCon exhibitors joining us in helping NOAHH
to realize its goals for restoring one of the United States’ most beloved cities.”
MadCap Previews Products, Co-Presents LavaCon Workshop
MadCap, a silver sponsor of the LavaCon Conference for Advanced Technical Communication and
Project Management, will preview Blaze, the native-XML alternative to Adobe FrameMaker, and
MadCap Lingo, an integrated Help authoring tool and translation memory system to ease
localization.
Additionally, Sharon Burton, product manager for MadCap Blaze, will co-present a workshop on
“Creating Web-Based Surveys.” Ms. Burton is a nationally recognized practitioner,
business expert, and speaker in the field of technical communication. With nearly 20 years of
experience in the field, she serves as an adjunct professor in the Engineering department at the
University of California, Riverside. The hands-on workshop will be held Monday, October 29, from
2:30-5:00 p.m.
MadPak Single-Source Publishing Suite
MadCap MadPak is the industry’s first true single-source suite for multi-channel publishing.
Components of this “dream suite” include MadCap Flare, MadCap Mimic, MadCap
Capture, and MadCap Echo. Flare is the first native XML content authoring application designed for
the single-source, multi-channel publishing demands enterprises face today. Mimic is a
state-of-the-art
software simulation tool. Capture is a cutting-edge screen capture and graphics editing program.
Echo provides the tools for creating and integrating state-of-the-art audio. Mimic, Echo, and
Capture all can be launched from within the Flare interface. Additionally, through linked variables,
changes in Flare can be changed automatically in Flare content, Mimic movies, and Capture
images. The exclusive promotional price for LavaCon attendees is $999, reflecting a $417 savings
over the regular list price.
About MadCap Software
MadCap Software, headquartered in San Diego, is just a new name for a group of familiar faces
that have been leading the technical writing and documentation community for over a decade. With
its flagship product, MadCap Flare, MadCap Software is leading the documentation industry into
the future. Through its strategic partner, Microsoft Corp. (NASDAQ: MSFT), MadCap is delivering
solutions optimized for Microsoft Vista, Visual Studio, and the .NET environment. MadCap is home
to some of the most experienced software architects and product experts in the industry, including
many former core members of eHelp® Corporation, creators of RoboHelp®. Learn more
about MadCap Software and its Help authoring suite at
www.madcapsoftware.com.