MADCAP SOFTWARE SELECTED AS FINALIST IN 14TH ANNUAL AEA HIGH TECH AWARDS
Leading Content Authoring Company Recognized for Software Innovation and Rapid,
Worldwide Market Growth
San Diego, CA, USA – September 17, 2007
— MadCap Software, the leader
in multi-channel content authoring and a showcase company for Microsoft (NASDAQ: MSFT)
Visual Studio 2005 and Microsoft XPS, announced today that it has been selected as a finalist for
the 14th Annual AeA High Tech Awards in the highly competitive “Software”
category. MadCap will be recognized along with other finalists when the AeA San Diego Council
announces its award winners on October 19, 2007.
The San Diego AeA High Tech Awards recognize outstanding local technology companies for their
achievements in technological innovation, operational accomplishment, and community
contribution. AeA cited MadCap’s breakthrough XML software for publishing content both
in print and on the Web, its rapid 100-plus percent growth, and commitment to centering its
engineering and technical support teams in the company’s San Diego headquarters.
“MadCap’s rapid profitability and worldwide growth exemplify the strategic business
value of tapping the strong technology talent in San Diego and demonstrate why MadCap Software
is a model finalist for the AeA High Tech Awards,” said Kevin Carroll, executive director,
AeA San Diego Council. “Not only has MadCap built a top-flight engineering team to deliver
ground-breaking advances in content authoring software; it also has bucked the outsourcing trend
and instead established a local technical support team to provide the superior service that fosters
customer adoption and loyalty.”
“We’ve made it our mission to deliver the ultimate customer experience through
next-generation content solutions and a locally based, highly experienced support team that
understands our users’ needs. It is a great honor to be recognized as a 2007 AeA High
Tech Award finalist for our success in delivering on that goal,” said Anthony Olivier,
MadCap CEO. “Just 18 months after announcing our flagship product, Flare, it is now
recognized as one of the top content authoring packages of choice. Thousands of documentation
specialists are switching from traditional tools to Flare and our other groundbreaking solutions
because they leverage the latest in Web and software technologies—and equally important,
are supported by the most knowledgeable documentation experts in the industry.”
MadCap Flare is complemented by Capture for image capture and editing, Mimic for creating
software simulation movies, Echo for creating educational podcasts, and most recently the
Feedback Server (also available as a hosted service) for bringing Web 2.0-enabled collaboration
between technical documentation teams and their readers.
The AeA San Diego Council, one of the nation’s largest trade associations for all segments
of the technology industry, will hold the AeA 14th Annual High Tech Awards luncheon on October
19, 2007 from 11:00 am-1:30 pm at the Hilton Torrey Pines, La Jolla. The event traditionally
attracts more than 500 technology executives. For further information about the San Diego AeA
Council and the 2007 High Tech Awards, please visit
www.aeanet.org.
About AeA
AeA, founded in 1943, is a nationwide trade association that represents all segments of the
technology industry and is dedicated solely to helping our members’ top line and bottom
line. We do this in partnership with our small, medium, and large member companies by lobbying
governments at the state, federal and international levels, providing access to capital and business
opportunities, and offering select business services and networking programs.
About MadCap Software
MadCap Software, headquartered in San Diego, is just a new name for a group of familiar faces
that have been leading the technical writing and documentation community for over a decade. With
its flagship product, MadCap Flare, MadCap Software is leading the documentation industry into
the future. Through its strategic partner Microsoft Corp. (NASDAQ: MSFT), MadCap is delivering
solutions optimized for Microsoft Vista, Visual Studio, and the .NET environment. MadCap is home
to some of the most experienced software architects and product experts in the industry, including
many former core members of eHelp® Corporation, creators of RoboHelp®. Learn more
about MadCap Software and its Help authoring suite at
www.madcapsoftware.com.