MADCAP SOFTWARE LAUNCHES MADCAP CAPTURE 2.0 AND MADPAK, THE FIRST  MULTI-PRODUCT SINGLE-SOURCING SUITE FOR MULTI-CHANNEL PUBLISHING

MadCap Capture 2.0 integration completes suite-wide single-source publishing; introduction of MadPak now results in the industry’s strongest suite of tools for content authoring, single-sourcing, and multi-channel publishing

San Diego, CA, USA – February 13, 2007

— MadCap Software, the leader in multi-channel content authoring, today announced the launch of the MadPak suite and MadCap Capture 2.0, a cutting-edge screen capture and graphics editing program. MadPak sets another industry first by enabling multi-product single-source publishing to multiple channels, including the Web, intranets, desktop systems, and print documentation. Joining Flare 2.5 for content authoring and MadCap Mimic 1.0 for software simulation, Capture 2.0 features new points of integration, adding the final links to create MadPak’s suite-wide single-sourcing.

MadPak’s multi-product single-sourcing provides unprecedented ease and efficiency for creating, delivering, and updating structured content to all the online and print channels that enterprises use today. Designed for customers’ real-world requirements, MadPak enables the single-source, multi-channel publishing of text, static images, software simulations, and tutorials required for user Help systems, sales and marketing, training and eLearning, technical support, policies and procedures, and knowledge bases.

MadPak includes the newest versions of MadCap Software’s multi-channel content authoring products, which are based on industry-standard native XML and support Unicode for easy translation to both single- and double-byte languages. Flare 2.5, also released today, is MadCap’s flagship application for single-source content authoring and delivery. Capture 2.0 for screen capture and graphics editing, sports enhanced integration with Flare for linking images and sharing variables (content that can be customized as needed for delivery to different audiences). MadCap Mimic 1.0 is MadCap’s state-of-the-art tool for creating software simulation movies and also integrates with Flare for linking movies and sharing variables.

As a result of the tight integration among the MadPak applications, both Mimic and Capture can be launched from within the Flare interface. In addition, Flare authors can quickly insert Capture images into content, and they can insert Mimic movie links from topics, tables of contents, and browse sequences. Thanks to these links, Flare project variables can be inserted into Mimic and Capture. This enables a user to modify a definition for the linked variable in Flare. If the definition for the linked variable is changed in Flare, it changes everywhere simultaneously—in Flare content, in Mimic movies, and in Capture images. The result is an industry first in true single-sourcing between three integrated products.

“We have recognized significant gains in quality and efficiency from the clean implementation of single-source publishing within Flare. We also have been very pleased with the image capture and graphics capabilities of Capture,” said Erin Pederson, director of sales and marketing at StaffTechs, a division of StaffMe.net that delivers information systems and technology products and outsourcing services. “With its multi-product single-sourcing, MadPak represents an exciting development for any organization that needs an effective, timely, and consistent way to deliver Web content or documents with integrated images or movies.”

“MadCap was founded to produce a new future-proof architecture for content authoring and delivery that would specifically address companies’ needs for publishing across multiple Web, intranet, and print channels,” said Anthony Olivier, MadCap CEO. “As the first publishing suite to offer multi-product single-sourcing, MadPak carries forward this mission and sets a new standard in multi-channel publishing. By providing a highly integrated way to create and update structured content, MadCap also is helping to solve many of today’s content management challenges by addressing them at the source.”

Capture 2.0 Image Capture and Graphics Editing

Capture 2.0 is the newest version of MadCap’s cutting-edge screen capture and graphics editing software, which is designed specifically to address the needs of documentation professionals. Capture allows users to create images from a computer screen in multiple ways (including capturing a full screen, an application, an adjustable region, a UI element, and more). From the editor inside Capture, an image can be modified and enhanced in numerous ways, such as adding objects (e.g., shapes, text callouts), adding borders, resizing, cropping, and applying special effects. Additional features in Capture 2.0 include:

• Unicode support for all left-to-right languages, a unique feature for a graphics editing application, and especially useful for translating image text into a myriad of languages.
• Variables for re-usable content, including advanced integration with MadCap Flare.
• Palettes for designing and storing objects for later use.
• Profiles, which allow users to specify settings for an image before it is captured.
• Effects—such as shading, zoom, blur, and grayscale—which allow users to emphasize a particular area of an image.
• Editable layers, which make it possible to change objects in an image, even after the image has been saved.
• Multi-purpose image output, which enables users to produce a single-source graphics file that serves the needs of many diverse objectives, such as printed manuals, brochures, websites, intranets, video tutorials, and more.
• Spell checking object text for a single image or multiple images

Pricing and Availability

MadPak is available now; pricing for the suite is $1,099 per licensed user. Capture 2.0, Flare 2.5, and Mimic 1.0 can also be purchased separately. Pricing per single-user license is $89 for MadCap Capture; $899 for MadCap Flare 2.5, with upgrades for current users priced at $499; and $299 for MadCap Mimic 1.0.

About MadCap Software

MadCap Software, headquartered in San Diego, is just a new name for a group of familiar faces that have been leading the technical writing community for over a decade. With its flagship product, MadCap Flare, MadCap Software is once again leading the world of content creation and delivery into the future. Today more than 1,000 companies including Microsoft (NASDAQ: MSFT) are customers of MadCap’s native XML software for content authoring and multi-channel publishing. MadCap is home to some of the most experienced software architects and product experts in the industry, including many former core members of eHelp® Corporation, creators of RoboHelp®. Learn more about MadCap Software and its documentation authoring suite at www.madcapsoftware.com.