STAFFTECHS EXPANDS SERVICES WITH MADCAP SOFTWARE, EXTENDS MADCAP REACH INTO GOVERNMENT SECTOR
StaffTechs Enhances Content Delivered to Government and Commercial Clients; Adds New Revenue Stream
Reselling MadCap Flare Native XML Authoring Software
San Diego, CA, USA – January 17, 2007
— MadCap Software, Inc. and StaffTechs, a division of
StaffMe.net, LLC, today announced that StaffTechs has expanded sales of MadCap Flare into the government sector.
StaffTechs has adopted Flare, MadCap’s native XML application for multi-channel content authoring, to develop
Web and print documentation for StaffMe.net customers, as well as resell Flare to support clients’ ongoing
content authoring needs. StaffTechs’ success with Flare has provided the firm with an important new revenue
stream, and it has enabled MadCap to build its presence in the government sector, an area where StaffTechs has
deep expertise. StaffTechs and MadCap Software now have joint customers across federal and state agencies, including
the Department of Veterans Affairs and the Virginia State Department of Transportation.
StaffTechs, based in Knoxville, TN, delivers information systems and technology products and outsourcing services
to the government, as well as commercial sectors. As a division of StaffMe.net, which provides staff augmentation
services, StaffTechs produces Web and print documentation for a range of business needs. These include technical
documentation, policies and procedures guidelines, employee handbooks, benefits guides, and training materials for
government-mandated employee education. StaffTechs has implemented MadCap Flare internally to address the growing
demand to publish business information both on the Web and in print. Flare replaces Adobe RoboHelp, an earlier
generation content authoring solution that was originally developed by the creators of Flare.
“I was in search of an authoring product that would assist me in writing policies and procedures, integrate
with our current software and hardware, and be cost-effective and easy to customize. I was also looking at the
fact that many professional writers are transitioning away from HTML to XML-based authoring software,” said
Ray Johnson, StaffTechs director of communications. “Flare has delivered on these requirements, and it did
not demand valuable time to learn a whole new language and program. In addition, the visual editor allows me to
write content and repurpose it to any format or device, eliminating many of the redundancies we used to face.”
The multi-channel output of Flare helps StaffTechs, not only in creating new content, but also in making changes
as quickly as the need arises. In the past, many changes would have to be made manually in every place they occurred.
These changes could be as simple as the IRS allowed reimbursement for business mileage increasing from $0.39 to
$0.42 per mile. Because the effort was so time-consuming, StaffTechs would keep a list of required changes and then
only make the changes once they had five of them. StaffTechs can now make updates to content on the fly because Flare
allows writers to make the change once and have it automatically repeat through all related Web pages and print
documents. As a result, StaffTechs and its customers can better ensure that all information is up to date.
Following its internal success, StaffTechs also has begun reselling Flare 2.0 to clients, so that once the initial
project is completed, these customers can continue to easily update online content and print documents. StaffTechs
also has begun reselling MadCap Capture, a cutting-edge screen capture and graphics-editing program, which is
tightly integrated with Flare.
“We only sell products that we have used successfully ourselves,” says Erin Pederson, director of sales
and marketing at StaffTechs. “We have been extremely pleased with MadCap’s training and the company’s
technical support for us and our customers. When I need to answer a customer’s question, I can always count on
the MadCap team to get back to me right away. They are also very supportive of our efforts as a reseller, and they
provide a level of attention that is hard to find with a larger technology vendor.”
“StaffTechs is an important reseller for us, bringing trusted expertise and a deep knowledge of the government
sector as well as commercial sector experience,” said Anthony Olivier, MadCap CEO. “As both a customer
and a partner of MadCap, StaffTechs is playing a very valuable role in educating customers about the significant
benefits they can gain by moving to a native XML application for multi-channel content authoring like Flare. We look
forward to building upon our relationship with StaffTechs in delivering added solutions and services for customers’
Web content and documentation needs.”
About StaffTechs
StaffTechs, a division of StaffMe.net, LLC, provides information systems and technology (IS and IT) products and
outsourcing services, and has many professionals in computer science and engineering available for service. StaffTechs
develops custom computer software and Web applications, ASP and .NET Web portals along with Microsoft Certified
Training, document management systems, and IT consulting services. StaffTechs is also an official reseller and
systems integrator for GFI, Journyx and MadCap software; FatPipe hardware, and AltiGen Communications systems.
StaffMe.net, LLC is an award-winning, woman-owned, small disadvantaged business (SDB) and 8(a) designated company
in Knoxville, Tennessee. Established in 1997, the company provides comprehensive staff augmentation, recruiting
and human resource services, and has contracts and other business opportunities in governmental and commercial
sectors. StaffMe.net and its network of divisions provide professional, technical and medical work disciplines.
In addition, the company provides long-term and temporary field assignments, temp-to-hire programs and direct-hire
assistance. For more information, visit
www.StaffMe.net.
About MadCap Software
MadCap Software, headquartered in San Diego, is just a new name for a group of familiar faces that have been leading
the technical writing and documentation community for over a decade. With its flagship product, MadCap Flare, MadCap
Software is leading the world of content creation and delivery into the future. Through its strategic partner
Microsoft Corp. (NASDAQ: MSFT), MadCap is delivering solutions optimized for Microsoft Vista, Visual Studio, and the
.NET environment. Today more than 1,000 companies are customers of MadCap’s native XML authoring and documentation
software. MadCap is home to some of the most experienced software architects and product experts in the industry,
including many former core members of eHelp® Corporation, creators of RoboHelp®. Learn more about MadCap
Software and its documentation authoring suite at
www.madcapsoftware.com.