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Speakers: Professionals, Certified Trainers and Experts From Around the World

Nita Beck

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Owner, Technical Communications Strategist, Nita Beck Communications

Nita Beck is a certified MadCap Advanced Developer and the “propellerhead-in-chief” of the Rochester Flare User Group, the first in-person community of practice dedicated to all things Flare, which Nita founded in 2009. As owner of Nita Beck Communications, Nita offers technical communication and information architecture services to clients around the U.S. Passionate about exchanging ideas with other Flare users, Nita is thrilled to return as a MadWorld speaker for the fourth time, having offered popular prior sessions such as “Rapidly Prototyping a Flare Project” (using mindmapping tools) and “Turbocharging Your Flare Authoring: How to write quickly with MadCap Flare.”


Justin Bondoc

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Product Specialist, MadCap Software

As the Product Specialist, Justin Bondoc plays an integral role between connecting users and the MadCap team, providing demonstrations to prospective customers, helping existing users overcome technical challenges and relaying product feedback to the Product Management team. He first started as a technical support engineer at MadCap, moving to the evangelist team to continue helping MadCap users. Combining a background in computing and design and passion for customer service, Justin is enthusiastic about tackling any issues that customers may encounter.


Scott DeLoach

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CEO, ClickStart


Scott DeLoach is the founder of ClickStart, a UA/UX design, consulting, and training company. Over the last 25 years, he has given more than 150 presentations about MadCap Flare, embedded user assistance, web-based Help, UI design, and CSS at conferences around the world. Scott is a certified MadCap Flare and MadCap Doc-to-Help instructor and consultant, the manager of MadCap’s certification program, and the author of “MadCap Flare Developer’s Guide,” “CSS to the Point,” and “HTML5 to the Point.”


Matthew Ellison

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Director, UA Europe

Matthew runs UA Europe, an independent UK-based company that specializes in user assistance design and development. He has over 25 years of experience as a user assistance professional, including a period in the US as Director of the WritersUA Conference. Matthew is a MadCap Flare Certified Instructor and regularly presents training on Flare for students in Europe and other parts of the world. He is a past winner of the Horace Hockley award that is presented annually by the Institute of Scientific and Technical Communicators (ISTC).


Daniel Ferguson

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Founder & President, Smart Output

Daniel Ferguson is the founder of Smart Output, a technical communication consulting company that specializes in MadCap Flare consulting and training. He helps clients define optimal documentation processes, migrate legacy documentation, and implement Flare for authoring and publishing. He also helps existing Flare users streamline their current Flare implementations and take advantage of the newest Flare features. Daniel is a certified MadCap Advanced Developer and Project Management Professional, as well as a regular presenter on MadCap’s official Flare webinar series.


Mike Hamilton

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VP Product Evangelism, MadCap Software

Mike Hamilton is the VP of Product Evangelism and one of the founding members of the MadCap Software team. With over twenty years of experience in training, technical communication, multimedia development, and software development, he has worked with organizations such as Cymer, National Steel & Shipbuilding, and the US Navy. He is a frequent speaker at industry events such as STC Summit, LavaCon and more, and is commonly quoted in technology articles in various trade publications.


Morgan Hancock

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Technical Writer, Bazaarvoice

Write, design, script, debug, publish, repeat. That's Morgan Hancock's life at Bazaarvoice in Austin, TX. Morgan has a Master's degree in technical communication, shares code on MadCap Forums & other sites, and has been published in FORTY magazine and Intercom, STC's magazine. She also jams to "Hamilton" to get into writing mode, but doesn't everyone?


Oliver Howell

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Head of Technical Communication, Avaloq Innovation

Oliver leads a team of Scottish-based technical writers providing documentation for the Avaloq group, an international provider of financial software and services. With over 20 years’ software development experience, he made an early switch from code to content, following a passion for language and writing that has led him from development to communications and back again. A former RoboHelp® veteran, Oliver has recently discovered the joys of MadCap Flare and is enjoying tackling some complex system architecture, UX and Content Strategy challenges with it. Jack of all trades, master of none.


Denise Kadilak

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Information Architect/Team Manager, Blackbaud

Denise Kadilak is an Information Architect and Team Manager with Blackbaud. A seasoned veteran, she has been in the profession for over 18 years, has worked with MadCap Flare for over seven years, and led her team’s move from Adobe® FrameMaker® to topic-based authoring and Flare. Her interests include content and knowledge management and information technologies. Denise is also a regular presenter at international conferences and a part-time college instructor.


Mike Kelley

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Principal Information Developer, inContact

Mike is the Principal Information Developer at inContact. A lifelong technology enthusiast, he started his career in tech support, QA, and then tools programming. While studying computer science at Boise State University, he had an epiphany (much to the chagrin of his father) and realized that his immediate true calling was in technical writing. He switched majors to technical communication and hasn’t looked back since. Mike has been using MadCap Flare since version 6 and loves to incorporate the latest in web development into Flare output.


Jayna Locke

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Content Strategist, Digi International

Jayna Locke is a content strategist with a background in technical communications and digital marketing. Her experience includes content strategy, SEO work, user experience analysis, project management, web development, copy writing, technical writing, team building and technical publications team management. Her team began testing MadCap Flare for some content in 2013, and moved to full adoption in 2015.


Cheryl Landes

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Technical Communications Consultant, Tabby Cat Communications

Cheryl Landes, a technical communications consultant and certified MadCap Advanced Developer from Vancouver, WA, founded Tabby Cat Communications in 1995. Her specialties are technical documentation, marketing communications, instructional design, and findability. She has written five books, published many magazine and journal articles, and blogs about travel at


Karen Miller

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CMS Specialist, Competitive Capabilities International

Karen Miller is a CMS Specialist and MadCap Software power user. She has been leading efforts to improve content management in her organization for the past five years. Karen manages a lot of content, and is all too familiar with high quality standards and tight deadlines. She loves working with the latest technology and enjoys automating, getting a lot of satisfaction from making the seemingly impossible, possible.


Jennifer Morse

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Product Evangelist, MadCap Software

As the Product Evangelist at MadCap Software, Jennifer has over 15 years of software sales experience in the technical communication and content development industry. In addition to overseeing the Product Specialist team, her focus is to promote the value of the company’s solutions to the marketplace, solicit customer feedback, and report on trends in the industry that can help improve the company’s offerings. Since joining the company in 2006, and prior to moving into the role of Product Evangelist, Jennifer has played an integral role in managing company’s growing sales organization. Not only has she helped increase market share in the United States, but she has been a leader in expansion into overseas markets, including Europe, the Middle East and India.


Jacob Moses

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Freelance Technical Writer, Host, The Not-Boring Tech Writer Podcast

Jacob is a technical writer with a simple mission: to encourage tech writers to break the stereotype that technical writing is a boring career. Jacob is the host of The Not-Boring Tech Writer podcast, and is a freelance technical writer.


Denise Peña

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Senior Technical Writer, Blackbaudña-7b375666

Denise Peña is a Senior Technical Writer with Blackbaud. While at Blackbaud, she’s led efforts in migrating hundreds of help files into MadCap Flare and moved her team from Microsoft’s Team Foundation Server to Github. She’s also led a MadCap webinar on MadCap Analyzer, highlighting its benefits. Denise uses MadCap Flare, MadCap Lingo, and Analyzer, and enjoys exploring tools, like Google Analytics, to enrich documentation focus for the customer. She earned her BA in English from West Texas A&M University and MA in Technical Communication from Texas State University.


Neil Perlin

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President, Hyper/Word Services

Neil is an internationally known consultant, strategist, trainer, and developer for online content in all forms from online help to apps. He is MadCap Certified for MadCap Flare and MadCap Mimic and a long-time Flare and Mimic trainer and consultant. He is the author of various books on Flare and Mimic, and "Creating Mobile Apps Without Coding". Neil writes columns and articles for various industry publications and is a popular conference speaker. Reach him at


Robert Plano

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Owner, Technical Communications Strategist, RJP Consulting, LLC

Rob Plano, owner of RJP Consulting, LLC, spent many years in high tech industries, working as an application engineer and technical support specialist. He is now involved with writing documentation and procedural manuals and enjoys learning how to get the most out of powerful tools such as MadCap Flare and sharing that experience with others.


Chris Steele

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Software Product Manager, PASCO scientific

Chris offers broad perspectives with degrees in Electrical Engineering and Communication Studies with over 20 years of experience in engineering, UXD (user experience design), translation management, documentation & help systems, project management, quality systems, and organizational management across large high-tech companies and small start-ups.


Paul Stoecklein

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Documentation Manager, MadCap Software


Paul Stoecklein has over 20 years of experience as a writer, editor, and documentation specialist. In that time, he has worked for a wide range of companies, including Anheuser-Busch, Edward Jones, and eHelp Corporation. Since the formation of MadCap Software in early 2005, Paul has headed its documentation department.


Lindsay Vannarsdall

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Documentation Manager, Data Innovations, LLC

Lindsay Vannarsdall has worked as a technical writer for a medical software company in South Burlington, Vermont for the past seven years. In that time, she and her team transitioned from authoring user guides in Adobe® InDesign to authoring them in MadCap Flare. Transitioning to Flare and the MadPak Suite opened up a world of possibilities for her and her documentation team. They now also use MadCap Contributor and MadCap Analyzer to simplify topic review and MadCap Lingo and MadCap Capture to streamline big translation projects that would barely have been possible before MadCap. Lindsay lives in Colchester, Vermont with her 9-year old daughter, Laila, and their cat Tigger.


Derek Warren

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Principal Information Developer, Venafi

Derek Warren leads the user assistance team at Venafi, the leader in key and certificate management. Derek is MAD Certified and has successfully deployed and established MadCap Flare-based authoring environments at several companies. He's been a user advocate in the software industry for 20 years, contributing at both enterprise and start-up companies, including Venafi, Move Networks, the LDS Church, Novell, Microsoft, and Symantec.


Alan Williamson

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Security Consultant, Senetas Corporation

Alan is the product evangelist for Senetas Corporation, a manufacturer of high speed data encryptors used globally to protect corporate data. He is a member of the development team and is responsible for all product documentation and worldwide customer training. Having previously worked internationally for Digital Equipment Corporation and SAP, his experience includes both sales and software development.


Note: Conference speakers are subject to change.