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The Premier Content Strategy
and Customer Experience Conference

October 8-11, 2023 | HARD ROCK HOTEL, SAN DIEGO

REGISTER TODAY
headshot of Dipo Ajose Coker in a hat

Dipo Ajose-Coker

Product Marketing Manager, MadCap Software

After relocating to France in 2005, Dipo completed an MA in Multilingual and Multimedia Document Conception at the Université Paris Cité. He has since spent the past 18 years combining his love for language and IT skills in various roles, serving as a DITA expert, technical writer, technical editor, and proof-reader in the Fintech and MedTech device industries. In 2021, Dipo transitioned into Content Creation and Marketing. Acting as the crucial link between developers and the end users, occupying the sweet spot between expectation and delivery, Dipo represents both the voice of the user and that of the software developer, acting as the quintessential middleman.  In the grand symphony of the Technical Communications industry, Dipo takes on the role of a conductor to unify and harmonize the voice of the user, industry experts, and the vendor. 

After relocating to France in 2005, Dipo completed an MA in Multilingual and Multimedia Document Conception at the Université Paris Cité. He has since spent the past 18 years combining his love for language and IT skills in various roles, serving as a DITA expert, technical writer, technical editor, and proof-reader in the Fintech and MedTech device industries. In 2021, Dipo transitioned into Content Creation and Marketing. Acting as the crucial link between developers and the end users, occupying the sweet spot between expectation and delivery, Dipo represents both the voice of the user and that of the software developer, acting as the quintessential middleman.  In the grand symphony of the Technical Communications industry, Dipo takes on the role of a conductor to unify and harmonize the voice of the user, industry experts, and the vendor. 


Monday

Track 24:25 - 5:20

Applying Structure to an Unstructured World

In this presentation, we will explore the principles of structured writing and unstructured writing, with a specific focus on applying these principles to Help Authoring Tools (HATs). Technical writers often follow structured writing methodologies when creating and maintaining documentation. However, they may not realize that these same principles can be effectively applied to their work with HATs.

By understanding the benefits and techniques of structured writing, technical writers can enhance the usability and efficiency of their HAT-based documentation. This presentation aims to provide technical writers with valuable insights and practical tips to optimize their use of HATs through the application of structured writing principles.

Session Topics: Tools Neutral, Basic/Intermediate

Tuesday

Track 311:00 - 12:00

Migrating to DITA - Managing Change

Join us on a transformative journey to explore the intricacies and eventual satisfaction of migrating to the Darwin Information Typing Architecture (DITA). Drawing from real-world experience in transitioning from FrameMaker to DITA for a medical device manufacturer, this presentation offers valuable insights, step-by-step guidance, and crucial lessons learned during the migration process. 

The session begins with an overview of existing content structures and documentation practices, ensuring readiness for DITA adoption. We'll delve into the implementation of structured writing principles, including topic-based authoring and modular content, to enhance content management and collaboration while facilitating content reuse across multiple outputs. Along the way, we'll address common pitfalls and share practical tips to navigate challenges, such as managing resistance to change and securing stakeholder buy-in.  

By the end of the presentation, attendees will be equipped with a comprehensive roadmap to confidently approach their own successful migration to DITA, optimizing content management, collaboration, and efficiency in the structured world of technical communication. 

Session Topics: Case Study, MadCap IXIA CCMS