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MadWorld Conferences

The Premier Technical Communication
and Content Strategy Conference

Photo of Neil Perlin

Neil Perlin


Neil is an internationally known consultant, strategist, trainer, and developer for online content in all forms from online help to apps. He is MadCap Certified for MadCap Flare and MadCap Mimic and a long-time Flare and Mimic trainer and consultant. He is the author of various books on Flare and Mimic, and "Creating Mobile Apps Without Coding". Neil writes columns and articles for various industry publications and is a popular conference speaker. Reach him at

Sessions Presented by Neil Perlin:

Monday, June 4

4:25-5:20 PM

Converting Your MadCap Flare Target to an App

Track 4 MadCap Flare Mobile

So you’ve finished creating your MadCap Flare target, only to learn that management wants the content in the form of a mobile app as well. You could get IT to create the app, or convert the app yourself without extensive programming knowledge. Get the walkthrough from Neil Perlin and Thomas Bro-Rasmussen, where they’ll introduce a cloud-based tool that can turn a target into an app. You’ll learn the difference between targets and apps, as well as how to distribute and maintain the finished app.

Tuesday, June 5

9:30-10:30 AM

Information 4.0 and MadCap Flare

Track 4 MadCap Flare

If you’re from Europe, you may be hearing about a concept called Information 4.0. This is an “umbrella” term that includes today’s content creation methods and technologies but emphasizes that of tomorrow. Its main characteristics, defined by proponents Andy McDonald and Ray Gallon, are molecular, dynamic, offered, ubiquitous, spontaneous, and profiled automatically. Information 4.0 is new and conceptual, but it suggests where technical communication may be heading and offers a philosophy for that direction both in and outside Europe. This presentation reviews what Information 4.0 is and its derivation from the Industry 4.0 concept. We’ll then focus on MadCap Flare’s fit with Information 4.0. In addition, we’ll examine the characteristics in detail, examine those that Flare supports and those it does not, and how to handle the latter in a Flare environment. Finally, we’ll end with thoughts about how authors can prepare for Information 4.0 or whatever philosophy evolves from it to drive the profession.

Wednesday, June 6

8:00-9:00 AM

Let’s Take a Project Responsive!

Track 1 Advanced Training

MadCap Flare has “responsive” features – responsive output and responsive layout – but how do you use them together? What’s the overall process of making a project responsive? Find out in this workshop. We’ll make a tiny but representative project responsive by enabling the responsive output option and setting breakpoints, formatting each medium using the Skin editor, and modifying content using the Responsive Layout editor. In addition, this presentation will walk through creating truly adaptive content (think changing “click” to “tap” automatically as the screen size changes) by working in the CSS. The result will be a fully responsive target that can take full advantage of desktop, tablet, and phone displays.