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MadWorld Conferences

The Premier Technical Communication
and Content Strategy Conference

Photo of Barb Einarsen

Barb Einarsen


Clarity Writing Systems

Barb Einarsen has a passion for making things better, and doing it as a team. She creates a vision with stakeholders to reach that next level of maturity, or usability, or customer experience, or technical quality; whatever makes sense in the environment. Barb is a friendly change agent who can spearhead big changes in a well communicated way that includes everyone and erodes resistance. She enjoys writing and has about 25 years of experience in the software industry.

Sessions Presented by Barb Einarsen:

Monday, June 4

10:15-11:10 AM

MadCap Flare and the Globally Distributed Team

Track 3 MadCap Flare Source Control Team Management

In this presentation, Barb Einarsen will discuss the challenges of working on a globally distributed team and explains how moving to MadCap Flare vastly improved her team’s ability to work together. With writers all over the world, the team struggled with the challenges of silos, low visibility, trust, as well as content that was locked in a proprietary, binary format. Learn how these challenges were overcome by forming initiative teams and using MadCap Flare and Team Foundation Server as a light content management system.

Tuesday, June 5

4:20-5:20 PM

MadCap Flare in an Agile/Scrum Environment

Track 2 MadCap Flare Agile Team Management Team Foundation Server

In this presentation, Barb Einarsen shares her experience working in an Agile/Scrum environment, and how the move to Agile/Scrum fueled the upgrade of source control, authoring, and publishing tools to MadCap Flare and Team Foundation Server. Learn the principles behind the Agile manifesto and understand the Scrum body of knowledge. In addition, Barb will share her best practices on how to work as a writer and manager in this environment, including tips on how MadCap Flare can help.