MadWorld 2014

MadWorld 2014 - April 13, 2014

SPEAKERS: EXPERTS FROM AROUND THE GLOBE

Photo of Paul Stoecklein

Paul Stoecklein

Documentation Manager | MadCap Software

Paul Stoecklein has over 20 years of experience as a writer, editor, and documentation specialist. In that time, he has worked for a wide range of companies, including Anheuser-Busch, Edward Jones, and eHelp Corporation. Since the formation of MadCap Software in early 2005, Paul has headed its documentation department.

READ MORE @MadCapDocTeam

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Patrick Calnan

Documentation Team Leader | N-able Technologies

Currently serving as the Documentation Team Lead for N-able by SolarWinds, Patrick Calnan has extensive experience in working with MadCap Flare and other help authoring tools. During his career, he has worked with browser-based applications, telecommunications, and security software. Based in Canada's national capital, Ottawa, Patrick is a self-admitted "Madcap fanboy" and is looking forward to sharing his experiences and the lessons his team has learned in working with various Madcap Software applications.


E-mail = pcalnan@n-able.com
Twitter = @patrickcalnan
URL = www.n-able.com

READ MORE @patrickcalnan
Photo of Jose Sermeno

Jose Sermeno

Product Evangelist | MadCap Software

With over 10 years of experience in the software industry, Mr. Sermeno brings a wealth of knowledge and expertise to the product evangelist team, helping introduce new users to everything MadCap Software. In his spare time, Jose is the Project Director for San Diego City Robotics, the San Diego community college systems robotics program, and enjoys working in software design and open source hardware development. Prior to joining MadCap in late 2010, Jose ran a Drupal development shop, and was an application manager for Temple University Health System.

READ MORE @MadCapJose
Photo of Pam Coca

Pam Coca

Certified Advanced Developer for Flare

Documentation Manager | Compressus

Pam Coca is an award-winning technical writer and documentation specialist. A former nurse, she transitioned to medical-technical writing in 1998. Currently employed at Compressus Inc., (see Case Study) a software development company, whose product connects disparate imaging systems and databases to a single worklist, Pamela is solely responsible for all of the company’s technical, professional and marketing documentation.

Pamela is an experienced professional speaker, trainer, and journalist who has received awards in technical writing, web design, and public relations.

In 2011, while in search of true single-sourcing, Pamela discovered Flare and has been hooked ever since. She is certified MAD for Flare 9 and recently presented two popular MadCap Software webinars:

Code-o-phobic? Time to get over it!
Crackin‘ the Code - The Who, What, When, Where and How of QR Codes

Pamela also owns and manages Write-on-Communications, a consulting firm based in southern California, specializing in content development and graphic design for print and online. She attended MadWorld 2013 and reviewed it for the Institute of Scientific and Technical Communicators (ISTC) quarterly journal, the Communicator. She loves all things MAD and cannot wait to present at MadWorld 2014.

E: pam@write-on-communications.net
W: pcoca.com
linkedin.com/in/pamcoca/
T: @PamCoca

READ MORE compressus.com
Photo of Paul Pehrson

Paul Pehrson

Certified Flare Instructor

Owner | DocGuy Training

Paul Pehrson has more than thirteen years doing hardware and software documentation, and has been using MadCap Flare since version 2. He is active in the tech/comm community, having served in his local STC chapter, as well as on the STC Community Affairs Committee. He is a certified MadCap Advanced Developer, an MVP in the MadCap forums, and is a certified Flare trainer. He has given training on MadCap products across the US and as far away as Saudi Arabia. He and his wife live with their four children in a suburb of Salt Lake City, Utah.

READ MORE @docguy
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Ellis Pratt

Director of Marketing | Cherryleaf

Ellis is Director and Help Strategist at Cherryleaf, a technical writing services and training company based near London, in the United Kingdom. He has over fifteen years' experience working in the field of documentation, has a BA in Business Studies, and is an Associate of the Institution of Engineering and Technology. Ranked the most influential blogger on technical communication in Europe, Ellis is also an author and editor of two books: 'How to Write Instructions' and 'Trends in Technical Communication'

READ MORE @ellispratt
Photo of Mike Hamilton

Mike Hamilton

VP of Product Evangelism | MadCap Software

Prior to joining MadCap Software, Michael Hamilton served as the Product Manager for Macromedia's award-winning RoboHelp product line. As product manager of RoboHelp for most of its life, Mr. Hamilton gathered input and feedback from the customer community and guided ongoing development of the various RoboHelp products. Mr. Hamilton joined the RoboHelp family in 1999 as a founding member of the Training Solutions Program team, where he co-authored the certified training materials supporting the RoboHelp family.

Mr. Hamilton has over ten years of experience in training, technical communication, multimedia development, and software development at several organizations including Cymer, a leading supplier of laser illumination sources to the semiconductor industry, National Steel & Shipbuilding and the US Navy.

Mr. Hamilton is often a featured speaker at industry events, including the WinWriters Online Help Conferences, STC (the Society for Technical Communication) Annual International Conference, Forum 2000 London, the Annual Australasian Online Documentation Conferences, the European Online Documentation Conferences and many more events. Mr Hamilton has also appeared at the Microsoft Campus and STC regional conferences and events.

Mr. Hamilton is also frequently quoted in technology articles in various trade publications.

READ MORE @MadCapMike
Photo of Peter Argondizzo

Peter Argondizzo

Production Manager | MadTranslations, Inc.

Peter Argondizzo oversees all aspects of the translation management process for MadTranslations, Inc., from initial planning to project completion. Fluent in Italian, Peter began as an Italian Translator and Project Manager for a large medical equipment firm and later a major airline. Mr. Argondizzo has transferred his experience and love of all things international into managing translation and localization projects for MadTranslations and MadCap Software’s premium clients.

READ MORE @peterargo
Photo of Susan Barnish

Susan Barnish

Project Manager | MadTranslations, Inc.

Susan Barnish is a project manager for MadTranslations, Inc. She also has translation industry experience as a vendor manager and localization engineer, as well as doing some freelance work. Susan received her B.A. in Spanish from the University of Rochester and then went on to receive her M.A. in Spanish Translation from Kent State University. She worked as a teaching assistant at both UR and Kent State. She has also lived in Spain, and worked for the Junta de Andalucia during her time abroad.

READ MORE
Photo of Kai Weber

Kai Weber

Senior Technical Writer | SimCorp

Kai Weber gets a kick out of technical communication that makes users excel and look good. More formally speaking, he's a Senior Technical Writer for SimCorp in Frankfurt and Copenhagen. He got his start when he translated a COBOL programmer's guide from English into German more than 20 years ago. Since then, he’s been writing, editing and translating software documentation. He went full-time in 1999 and has focused on financial and banking systems since 2001.

Kai is a documentation strategist who’s implemented topic-based authoring and structured information models. He enjoys coaching and training writers in topic-based authoring, single-sourcing, structured writing, as well as content collaboration and peer editing in international teams. Kai occasionally publishes articles and speaks at conferences. He blogs at http://kaiweber.wordpress.com/ and tweets as @techwriterkai.

READ MORE @techwriterkai
Photo of Lynn Carrier

Lynn Carrier

Sr. Manager, Technical Publications | Illumina

Lynn Carrier has 16 years of experience in technical communication. She joined Illumina in 2009 as the manager of the Technical Publications team and has recently transitioned to a new position as the Senior Manager of Science Marketing Content at Illumina. Throughout her career, Lynn has focused on process and infrastructure improvements that streamline content development and improve the quality and relevance of the deliverables produced. She helped lead the conversion from traditional authoring to structured authoring with content management at three separate billion-dollar corporations, including Illumina, where productivity increased by 50% after implementing a MadCap Flare-Team Foundation Server authoring environment. Lynn recently designed and led the development of a custom documentation solution at Illumina, using Flare as the back-end CMS and LogicNets for the front-end wizard.

READ MORE illumina.com
Photo of Neil Perlin

Neil Perlin

Certified Flare Instructor, Certified Mimic Instructor

Owner | Hyper/Word Services

Neil is an internationally known consultant, strategist, trainer, and developer for online content in all forms from traditional online help to mobile. To this, he brings 34 years of experience in tech comm, 28 in online formats and tools past, present, and future (having represented STC to the World Wide Web Consortium for four years). Neil is MadCap Certified for Flare and Mimic, Viziapps Certified for the Viziapps Studio mobile app development platform, and certified in various other help authoring tools. He provides these services through his company, Hyper/Word Services (www.hyperword.com). He is an STC Fellow and the founder and manager of the Bleeding Edge stem at the STC summit, and the author, most recently, of "Advanced Features in MadCap Flare 9". You can reach him at nperlin@nperlin.cnc.net.

READ MORE @NeilEric
Photo of Jennifer White

Jennifer White

Product Evangelist | MadCap Software

Jennifer White, a Product Evangelist at MadCap Software, has over 15 years of experience in writing, broadcasting, public speaking, marketing and social media management. Prior to joining MadCap, Jennifer served as a writer, on-air host, content provider and social medial manager for CBS Radio and Fox television. Jennifer has also worked for Entercom, Emmis Communications, Finest City Broadcasting, Saga Communications, and she has a B.A. in Communications and Journalism from Virginia Wesleyan College.

READ MORE @MadCapJennifer
Photo of Scott DeLoach

Scott DeLoach

Certified Flare Instructor

Author | MadCap Flare Certified Test Review + Developer's Guide

Scott DeLoach is a MadCap Certified Instructor for Flare, a Flare consultant, and the manager of MadCap's MAD for Flare Certification program. He is the author of MadCap Software's authorized Flare training guides, MadCap Flare Developer's Guide, CSS to the Point, and HTML5 to the Point. You can reach him at scott@clickstart.net.

READ MORE @clickstartinc
Photo of Nita Beck

Nita Beck

Nita Beck Communications

Nita Beck is a returning MadWorld speaker, a certified MadCap Advanced Developer, and the "propeller head-in-chief" of the Rochester Flare User Group. As owner of Nita Beck Communications, Nita offers technical communication and information architecture services to clients around the world. She offers customized training on Flare, taught undergraduate and graduate courses in technical communication for 18 years at Rochester Institute of Technology, and frequently offers fun and engaging conference sessions such as "Dr. StrangeFlow: Or How I Learned to Stop Worrying and Love the Topic-Based Authoring Workflow." A senior member of the Society for Technical Communication, Nita has earned numerous STC awards at the local and international levels.

Website = beck-communications.com
LinkedIn profile = linkedin.com/in/nitabeck
Twitter handle = nitabeck

READ MORE @nitabeck
Photo of Thomas Aldous

Thomas Aldous

SVP, Global Operations | Acrolinx

Tom Aldous, SVP Global Operations at Acrolinx, has over twenty years of experience helping organizations design, implement, and operate technical communications workflows. He previously served as Director of TechCom Business Development and Evangelism at Adobe Systems, Inc. Prior to joining Adobe in 2011, he was managing partner of Integrated Technologies, Inc., for over two decades. He is an expert in the strategic, technical, and operational aspects of technical communications.

Tom is well known for his work in transforming unstructured content to XML and the DITA standard, as well as CMS deployments. If you ask him what the key to success in this industry is, he will tell you, "Listen to customers and provide them with a strategic path forward. Giving them the tools needed to beat competitors to the next mega trend in TechComm is key."

READ MORE @tmaldous
Photo of Jason Noble

Jason Noble

General Manager, Product Development | Neudesic

With over seventeen years of experience in building and managing complex, mission critical applications, Jason brings extensive knowledge in advanced collaboration and knowledge management applications. Jason has spent over 10 years focused on collaboration software solutions for DARPA, the US Navy, Fortune 500 companies, and countless small businesses. Prior to his role as General Manager of Product Development, Jason lead Neudesic's Portals and Collaboration practice to consistent year over year growth to become the premier partner in collaboration solutions.

READ MORE @neudesic

*Please note final speaker list subject to change.

FROM THE MADBLOG

Meet Your MadWorld 2014 Presenters

Jennifer White Photo

Meet Your MadWorld 2014 Presenters: Jennifer White Posted on March 14, 2014 by Jose Sermeno

Jennifer White, a Product Evangelist at MadCap Software, has over 15 years of experience in writing, broadcasting, public speaking, marketing and social media management. Jennifer has also served as a social… Read More

Scott DeLoach Photo

Meet Your MadWorld 2014 Presenters: Scott DeLoach Posted on February 25, 2014 by Jennifer White

Scott DeLoach is a MadCap Certified Instructor for Flare, a Flare consultant, and the manager of MadCap’s MAD for Flare Certification program. He is the author of MadCap Software’s authorized Flare training guide… Read More

Kai Weber Photo

Meet Your MadWorld 2014 Presenters: Kai Weber Posted on January 7, 2014 by Jennifer White

Kai Weber gets a kick out of technical communication that makes users excel and look good. More formally speaking, he's a Senior Technical Writer for SimCorp in Frankfurt and Copenhagen. He got his start when he translated a… Read More

Lynn Carrier Photo

Meet Your MadWorld 2014 Presenters: Lynn Carrier Posted on December 12, 2013 by Jennifer White

Lynn Carrier has 16 years of experience in technical communication. She joined Illumina in 2009 as the manager of the Technical Publications team and has recently transitioned to a new position as the Senior Manager of… Read More

Neil Perlin Photo

Meet Your MadWorld 2014 Presenters: Neil Perlin Posted on November 12, 2013 by Jennifer White

Neil Perlin is an internationally known consultant, strategist, trainer, and developer for online content in all forms from traditional online help to mobile. To this, he brings 34 years of experience in tech comm, 28 in online formats… Read More

Ellis Pratt Photo

Meet Your MadWorld 2014 Presenters: Ellis Pratt Posted on October 1, 2013 by Jennifer White

Ellis Pratt is Director and Help Strategist at Cherryleaf, a technical writing services and training company based near London, in the United Kingdom. He has over fifteen years' experience working in the field of documentation… Read More

Peter Argondizzo Photo

Meet Your MadWorld 2014 Presenters: Peter Argondizzo Posted on September 03, 2013 by Jennifer White

Peter Argondizzo is the founder of Argo Translation. He started the company in 1995 while he was based in Milwaukee. Peter is fluent in Italian and grew up speaking the language with his family. He majored in Finance and at… Read More

Nita Beck Photo

Meet Your MadWorld 2014 Presenters: Nita Beck Posted on August 22, 2013 by Jennifer White

Nita Beck is a returning MadWorld speaker, a certified MadCap Advanced Developer, and the “propeller head-in-chief” of the Rochester Flare User Group. As owner of Nita Beck Communications, Nita offers technical communication… Read More

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