Field Marketing Manager

Position Summary

Reporting to the Chief Marketing Officer, the Field Marketing Manager is responsible for planning and organizing events and/or meetings for the organization. They will also be responsible for all operational, implementation and post-event activities.

Duties and Responsibilities

• Plan and execute field campaigns and regional events (in-person and virtual) that drive qualified leads and accelerate deals
• Align marketing plans with territory goals in partnership with sales leadership
• Manage sponsorships, trade shows, and third-party events—from strategy and logistics to lead follow-up
• Own pre-event and onsite delegate communications, as well as post-event debriefs and reporting
• Collaborate with product, demand gen, and content teams to localize messaging and campaign assets
• Support ABM and 1: few programs with direct mail, custom campaigns, and sales enablement content
• Source venues, negotiate vendor contracts, and manage logistics to ensure high-quality, cost-effective execution
• Help plan and execute annual in-person user conference
• Work with event planning committees to define goals, timelines, and messaging that promote the brand
• Ensure effective event promotion through social media, communications teams, and content scheduling
• Track and optimize program performance to maximize ROI
• Standardize event playbooks, tools, and templates across regions
• Maintain an event calendar and implement systems for long-term planning and execution
• Coordinate with internal stakeholders and vendors to ensure smooth operations, speaker prep, and on-time delivery
• Perform other related duties as assigned

Desired Skills and Experience

• 4–6 years of B2B field marketing, demand generation, or event management—ideally in SaaS or tech
• Demonstrated success building pipeline through field campaigns and event strategies
• Excellent collaboration skills with cross-functional teams (sales, product, customer success, vendors)
• Strong project management, logistics coordination, and multitasking capabilities
• Experience managing third-party vendors, contracts, and budgets
• Comfortable using CRM, marketing automation, and project management tools
• Analytical mindset with experience tracking KPIs and compiling post-event reports
• Bachelor’s degree or equivalent experience
• Organized, proactive, and adaptable in a fast-paced, high-growth environment

Benefits/Perks

• Work from home
• Competitive Salary & Annual bonus
• 100% Employer Paid Medical, Dental and Vision Insurance for Employee Only Coverage
• Employer Match for 401(k) plan
• Employer paid short & long term disability and life insurance
• Flexible PTO Policy + 12 Company paid holidays a year

Salary Range: $85,000 - $100,000

In addition to our commitment to equal pay for equal work, MadCap is also committed to equal opportunity regardless of race, color, age, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, sexual orientation, marital status, citizenship, national origin, disability, or veteran status.