In today’s fast-paced digital landscape, the ability for enterprise organizations to deploy content efficiently within their content ecosystems is more critical than ever. For organizations that manage learning and development initiatives or distribute content to diverse audiences, ensuring consistency and speed in deployment can be challenging. Manually deploying content with every update can be incredibly time-consuming and error prone. In fact, 65% of knowledge workers report feeling less stressed at work thanks to automating manual tasks, according to Zapier’s 2021 State of Business Automation report.
This is where MadCap Syndicate comes in. Syndicate is an exceptionally powerful content management system serving as a central library for your proprietary content. Additionally, Syndicate can facilitate the automation of content distribution activities, eliminating the manual effort and achieve seamless, scalable content distribution across your content ecosystem—whether it’s a Learning Management System (LMS), Learning Experience Platform (LXP), or a custom web application.
The Challenge of Manual Content Distribution
Many organizations face the challenge of distributing content to multiple platforms, each serving different audiences with unique needs. For instance, compliance tracking, security controls, and the type of content experience needed can vary significantly. This results in a burdensome process where teams manually push updates to each platform every time a new piece of content is developed or updated.
Not only does this process consume valuable time, but it also introduces risks of inconsistency and errors and can leave your company vulnerable during audits. In an era where quick, accurate content delivery is essential, manual deployment is simply not sustainable.
Automating Content Distribution with MadCap Syndicate
Integrating seamlessly with your existing content ecosystem. MadCap Software’s Platform Events System (PES) and APIs enable automation, managed within your environment or developed and hosted by MadCap Software through our Integration as a Service (IaaS) offering. With MadCap Syndicate, you can establish an efficient workflow to meet the needs of your content lifecycle.
Here’s how it works:
- Real Time Content Updates: By subscribing to specific events relevant to your automation—such as when content is published or updated in MadCap Software—the Platform Events System serves as a trigger, sending events that initiate automated processes. This automation delivers the necessary information to your downstream systems, allowing them to communicate changes across targeted systems in the ecosystem. By removing manual intervention, it facilitates seamless execution and enhances your multichannel and omnichannel strategies.
- Flexible Integrations: With MadCap Software’s Platform Event System and extensive APIs, your automation can seamlessly manage and distribute content across downstream systems and applications within your ecosystem. For example, send documentation materials to your knowledge base and SCORM courses to your Learning Management System.
- Metadata-Driven Distribution: Using MadCap Software’s robust metadata model, you can tailor content distribution based on the specific needs of each platform. This means that content destined for your LMS may be treated differently from content heading to your custom web application, all without extra manual effort, and allowing for better personalization of materials.
The ROI of Automated Content Distribution
By automating content distribution, organizations can save time and resources that were previously spent on manual updates. This translates directly into ROI by freeing up teams to focus on higher-value tasks, such as creating impactful content rather than managing tedious distribution logistics.
Moreover, automation reduces the risks of errors and inconsistencies in content delivery, ensuring that your audiences always receive the most up-to-date and relevant information. Reducing the risk of using outdated materials and keeping your company aligned with the latest regulatory requirements. Scalability becomes a natural outcome, as automated systems can handle increasing volumes of content without additional human intervention and effort. Ensuring that as your organization’s content strategy grows, MadCap Software can scale and evolve with it, meaning you won’t need a costly re-platforming or system overhaul in the future.
Streamline Your Content Ecosystem with MadCap Software
By leveraging MadCap Syndicate and the MadCap Software Platform Events System, your organization can revolutionize the way content is distributed across platforms. Automation in a digital content delivery platform ensures that your team remains focused on driving results while technology takes care of the heavy lifting.
Ready to simplify your content distribution process? MadCap Syndicate is the answer to eliminating manual tasks and streamlining your content ecosystem. Let automation work for you and transform the way you distribute content, saving time and delivering consistent, high-quality experiences.
Note: While MadCap Software’s platform provides the mechanisms to automate content deployment, the downstream systems must support APIs or other mechanisms to achieve full integration.



