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Articles by Maxwell Hoffmann

Maxwell Hoffmann is a content strategist with a strong background in localization, globalization, SEO and content authoring. He has provided hands-on training to over 1,500 people in scalable, multi-channel publishing solutions. Hoffmann is a periodic author of technical “how to” articles for industry journals and is also a frequent presenter at content marketing and intelligent content events. He currently serves as Product Marketing Consultant with MadCap Software and resides in Portland, Oregon.

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Topic-based Authoring: How to Stop Writing for Paper

Posted by Maxwell Hoffmann

June 30, 2016

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Modern Content Development, Part Four: Shrinking Attention Spans, Screens and Structure

Posted by Maxwell Hoffmann

May 6, 2016

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My First MadWorld: You Should Have Been There

Posted by Maxwell Hoffmann

April 28, 2016

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Modern Content Development, Part Three: Advantages of CSS for Templates

Posted by Maxwell Hoffmann

April 21, 2016

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Modern Content Development, Part Two: Building Blocks vs. Books and Documents

Posted by Maxwell Hoffmann

April 7, 2016

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Modern Content Development, Part One: The 10 Year Paradigm Shift

Posted by Maxwell Hoffmann

March 24, 2016

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Modern Content Development, Introduction: Moving Away from a Document-centric Workflow

Posted by Maxwell Hoffmann

March 10, 2016

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