Where Help and Learning Meet: An Inside Look at 84.51°’s Content Strategy

84.51°, a leading retail analytics provider and a subsidiary of Kroger brings together customer data, predictive analytics, and marketing strategies to drive sales growth and shopper loyalty for Kroger and more than 300 consumer-packaged goods (CPG) companies in the United States.

At the heart of the 84.51° portfolio is Stratum, a breakthrough analytics solution that combines rich insights into customer behavior with retail performance measures. To help their clients understand and apply Stratum, 84.51° provides the Stratum Learning Center, a modern website powered by MadCap Flare that provides a blended approach to help and learning.

In this webinar, Casey Schroeder, Lead Technical Writer at 84.51°, will highlight how the Stratum Learning Center kick-started this blended approach—combining how-to guides, documentation, multimedia tutorials, training, and content from their digital adoption platform (WalkMe) to provide a seamless and meaningful learning experience. She’ll also discuss how the team solutions for new content requests, determines the best combination of learning types and serves it all up through the endpoint of a Flare-generated HTML5 learning center.