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Affective Writing: Turning Technical Documentation into an Emotional Experience for the User

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photo of Ellis Pratt, webinar presenter
Recorded: November 14, 2012
Presenter:
Ellis Pratt, Sales and Marketing Director | Cherryleaf

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Webinar Highlights

Many organizations are starting to look at creating a “customer experience strategy”. This is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company. So do those writing technical documentation need to adapt to these changes?

In this presentation, we’ll ask should you write technical documentation that also provides users with a more emotional experience? If so, how should you do it?