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Translation Management: A New Look at Language Assets

Presented By:

photo of Scott Bass, Strategic Advisor and Consultant, , MadTranslations, Inc.

Scott Bass | Strategic Advisor and Consultant, MadTranslations, Inc.

photo of Gülüz Deniz, Account Specialist, , MadTranslations

Gülüz Deniz | Account Specialist, MadTranslations

Duration: 60 minutes

Webinar Summary

Language assets have always been an important part of a streamlined localization effort. But their importance has increased over the last decade thanks to the introduction of new technologies—and now more than ever with the advent of artificial intelligence (AI) in the translation process. Presented by Scott Bass from LocFluent Consulting and Gülüz Deniz from MadTranslations, this webinar will address language assets, what they are, best practices in managing them, and how your organization can unlock the value of this critical data to drive your translation and localization initiatives.

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Meet the Presenters

photo of Scott Bass, Strategic Advisor and Consultant, MadTranslations, Inc.

about the Presenter

Scott Bass

Strategic Advisor and Consultant

MadTranslations, Inc.

The principal of LocFluent Consulting, Scott Bass, has been active in the language industry for over 30 years. Scott is the founder of Advanced Language Translation, Inc., a technical translation and localization company and strategic partner to MadTranslations. Advanced Language Translation, Inc. was acquired in 2015. Scott continues as a strategic advisor and consultant for MadTranslations and works closely with our clients to improve localization programs. Scott has a Master’s degree in German Studies from the University of Rochester, and a Bachelor of Arts degree in German Language and Chemistry from the University of New York at Binghamton. He has lived, studied and worked in Austria, Germany, and the United States.
photo of Gülüz Deniz, Account Specialist, MadTranslations

about the Presenter

Gülüz Deniz

Account Specialist


After a successful career start in the translation industry with various UK-based translation service providers, where she gained her impressive build-up of diverse industry expertise, Gülüz' path led back home to Austria. From here, she currently works for MadTranslations, serving international clients from a wide range of industries. With her professional expertise, she successfully supports them in profitably optimizing their processes.