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Content Experience – What is it and How Did We Get Here?

photo of Mike Hamilton, VP of Product Evangelism, , MadCap Software, Inc.

Presented By:

Mike Hamilton | VP of Product Evangelism, MadCap Software, Inc.

Duration: 60 minutes

Webinar Summary

The way people consume information has changed. And in today’s world, it’s all about the experience. Content experience is an emerging area of focus that is inspired by user experience (UX), informed by content strategy, and polished using information architecture.

By 2026, 60% of large enterprises will use total experience to transform their business models to achieve world-class customer and employee advocacy levels (Source: Gartner).

In this webinar, Mike Hamilton, VP of Product Evangelism, will present how content experiences…

  • Are a key driver for buying decisions and customer adoption.
  • Help drive revenue, reduce cost, and increase employee productivity.
  • Drive customer advocacy and product adoption.

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Meet the Presenters

photo of Mike Hamilton, VP of Product Evangelism, MadCap Software, Inc.

about the Presenter

Mike Hamilton

VP of Product Evangelism

MadCap Software, Inc.

Mike Hamilton is the VP of Product Evangelism and one of the founding members of the MadCap Software team. With over twenty years of experience in training, technical communication, multimedia development, and software development, he has worked with organizations such as Cymer, National Steel & Shipbuilding, and the US Navy. He is a frequent speaker at industry events such as STC Summit, LavaCon and more, and is commonly quoted in technology articles in various trade publications.