From Silos to Syndication: Seamless Solutions, Shared Content
September 29 - October 1, 2025 | Coors Field, Denver

Leslie Farinella
President, Content Rules

Leslie Farinella is the President of Content Rules, a consultancy that helps organizations harness the value of content. She believes capturing and delivering information is essential for an organization’s growth and adaptability. Leslie views people, processes, content, technology, and governance as interconnected elements of a scalable solution.
Leslie Farinella is the President of Content Rules, a consultancy that helps organizations harness the value of content. She believes capturing and delivering information is essential for an organization’s growth and adaptability. Leslie views people, processes, content, technology, and governance as interconnected elements of a scalable solution.
Tuesday
Track 310:00 - 11:00
Why Knowledge Capture should be our #1 Priority
The core role of a learning designer or tech communications expert is to capture and relay new information. Traditionally, we capture knowledge for a specific project or publication. However, this view is limited and doesn’t unlock the full power of structured authoring. We need to stop aligning projects to particular publications and seek ways to create versatile content repositories capable of feeding content needs that may emerge in the future.
Moving to a knowledge capture mindset would shift the primary focus to creating content components and then using these components to make the near-term deliverables. This mindset shift would lay the groundwork for future projects, including supporting AI agents.
In this session, we:
- Share the value of moving to a knowledge capture mindset
- Discuss how moving from a document to a Q&A model shifts the information we need to capture
- Explore how this shift changes how we work
Session Topics: MadCap Create, MadCap Syndicate
Wednesday
Track 310:00 - 11:00
The New Hybrid Learning Model
We know how adults learn. We know that a system of reinforcing learning events is critical to guiding people to proficiency. We know that adults learn through a mix of formal and informal events. We know that managers and experts are crucial in guiding people to proficiency.
And yet, we still struggle to deliver a holistic set of content to drive these interlocking interventions. It is time to shift our learning design to deliver content capable of fueling all the above options for learning.
In this session, we:
- Share the forces impeding an integrated learning approach
- Discuss the role content architecture plays in delivering dynamic learning solutions
- Why metadata plays a leading role in delivering flexible, dynamic solutions
Session Topics: MadCap Create, MadCap Syndicate