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Customer Success Story

Hewlett Packard Enterprise Relies on MadCap Flare to Deliver 15 Responsive HTML5-Based Help Centers for its Application Delivery Management Products




Yehud, Israel

Closeup of ADM Help Center on a laptop


  • Modernize product documentation by creating HTML5-based Help centers featuring top navigation and a responsive design that adapts to users’ screens–from desktops and notebooks to mobile phones and tablets.
  • Make it easier and more intuitive for users to navigate and find the information they need.
  • Streamline the process of creating and delivering HPE’s documentation through content re-use and single-source, multi-channel publishing.


  • Efficiency: Flare’s topic-based single-source publishing facilitates content reuse and streamlines the delivery of information across 15 online Help centers and supporting PDFs.
  • Intuitive Experience: HTML5-based Help sites created with Flare feature responsive design and top navigation to provide users a modern, intuitive web experience on their devices of choice.
  • Easy Navigation: Tables of contents (TOCs) enable users to easily find and access the information they need, while Flare’s frameless HTML5 output allows for easy incorporation of custom Google search in Help centers.
  • Easy Customization: Snippets, conditional tags, and native XML functionality in Flare enable HPE to customize the text and embedded multimedia of different Help centers with minimal effort.

MadCap Software Solutions and Services:

Hewlett Packard Enterprise (HPE) empowers organizations around the world to make their IT environments more efficient, productive, and secure with products that span from the cloud and data center to workplace applications. Included in this comprehensive portfolio are HPE’s Application Delivery Management (ADM) software products, which help businesses accelerate the delivery of optimized applications that deliver superior user experiences.

To help customers set up and deploy its ADM software effectively, HPE delivers a range of product documentation via online Help centers built with MadCap Flare. Today, HPE relies on MadCap Flare’s single-source, multi-channel publishing capabilities to deliver this information both as PDFs and as HTML5-based responsive Help that automatically adjusts to users’ screens, from desktops to mobile devices.

Screenshot of the ADM Help Center

HPE Application Delivery Management Help Center

Mission: Modernize HPE Help

Since 2011, HPE has relied on MadCap Flare to produce the company’s online Help and PDF documentation. However, in 2015, the HPE information engineering team sought to better support the growing number of customers who wanted cloud-based information available from both their computers and mobile devices.

“While using Flare 10, we decided that we wanted to move all of our documentation into online HTML5-based Help centers so that everything for a customer’s product documentation needs would be centralized in one place,” recalled Yvonne Baynash, information engineering manager at HPE.

HPE also wanted to redesign its Help to look less like traditional, standalone documentation, as well as make it easier for customers to navigate. When the company learned that MadCap Flare 11 would feature an HTML5 format with top navigation that enables the online Help to look more like a modern website, HPE saw this as an opportunity to move from the traditional tripane Help and create the modern, web-based Help centers it envisioned.

“We saw the new frameless top navigation functionality available with the new release of Flare, and it aligned perfectly with what we were looking for to help reinvent our Help system as live websites,” explained Reuven Fine, information engineering manager at HPE.

Single-Source Publishing of 15 Help Centers

Today HPE provides customers approximately 15 HTML5-based Help centers, with more planned in the future, which are websites that deliver information on how to effectively use its ADM solutions. These centers are all tied into one main Help center that helps customers to navigate across the individual ones. Additionally, the Help centers provide downloadable PDF files that complement the web-based documentation.

“Flare helped us to create a modern, user-friendly online Help center, without having to build all the features from scratch,” said Penny Yampel, information engineering lead at HPE. “I love the way that we can customize the style of Flare elements, and create a website with our own unique look and feel.”

Our writers were amazed by the speed with which Flare built our online outputs. It used to take us more than half an hour to create a project. Now it just takes under 10 minutes.

Reuven Fine Information Engineering Manager, Hewlett Packard Enterprise

By taking advantage of MadCap Flare’s topic-based authoring and single-source publishing, the information engineering team continues to benefit from the streamlined content delivery and maximum content reuse first achieved with its earlier Flare-based Help system.

“The ability to reuse and publish to different outputs from a single Flare project has helped us to significantly reduce project time versus our previous tool,” Fine noted. “Our writers were amazed by the speed with which Flare built our online outputs. It used to take us more than half an hour to create a project. Now it just takes under 10 minutes.”

At the same time, according to Baynash, “Being able to maintain multiple targets is one of the biggest benefits of Flare. We can single source the documentation, build targets for our different outputs, and then generate those outputs at the click of a button. It gives customers the flexibility to access content in their format of choice.”

The HPE team has gained additional efficiencies through the extensive use of topics and tables of contents (TOCs) in MadCap Flare.

“The ability to reuse topics and create different TOCs with those same topics has enabled us to create and deliver content significantly faster,” Yampel noted. “We also love how the TOC feature in Flare lets us move content around quickly and organize the information in our help centers. This together with other user-friendly navigational tools that we've introduced, has really improved the navigation process for users.”

Screenshot of the HPE Mobile Center Help Home Page

HPE Mobile Center Help

Maximizing Content Reuse

The information engineering team also makes extensive use of snippets, variables, and conditional tags in MadCap Flare to maximize content reuse for its different outputs.

“Flare variables and snippets are huge time-saving features for us. If we need to change product names for future versions or releases, we can automate those updates by just changing the variables,” Fine explained. “With snippets, we remove the need to retype content, helping us to reduce user error and simplify our process of creating content.”

Flare makes it so easy to produce separate outputs using the same topics, helping us to support different groups of users with minimal effort and maximize productivity at the same time.

Yvonne Baynash Information Engineering Manager, Hewlett Packard Enterprise

Meanwhile, HPE takes advantage of conditional tags to customize content for different versions of its product guides.

“If we want to create a version of our installation guide for the Linux operating system and another version for Microsoft® Windows, we can simply apply conditional tags to the same topic and tweak certain paragraphs to tailor them to the different versions,” Baynash explained. “Flare makes it so easy to produce separate outputs using the same topics, helping us to support different groups of users with minimal effort and maximize productivity at the same time.”

Significantly the use of conditional tags extends to descriptions of future product features added into a Flare project. The HPE team applies conditional tags to that content, so MadCap Flare can automatically publish the updates once the new product version goes into production.

To enhance the quality of its online Help, HPE’s writers use MadCap Analyzer, which is fully integrated with MadCap Flare. It analyzes HPE’s Flare-based content to help find issues, such as missing content and redundant topics that aren’t linked from TOCs, and then makes recommendations for correcting them.

HPE Mobile Center Help Admin Tasks Topic

HPE Mobile Center Help Admin Tasks Topic

Reinventing Online Help via Top Navigation and Responsive Design

For HPE’s customers, the most dramatic difference is the modern user experience provided by the 15 new web-based Help centers, which feature a responsive design and top navigation. To assist in developing the framework for the new Help centers, the HPE team brought in MadCap partner and distributor Tech-Tav Documentation, a leading provider of technical communications services based in Israel.

“Tech-Tav was instrumental in helping us to implement our own customized design,” Baynash observed. “From easy customization and colors to being able to embed our own corporate designs, the Tech-Tav team really allowed us to experiment and get creative with the look and feel of the online centers.”

Today, the online Help centers feature cleaner, state-of-the-art web layouts, which the HPE team has created by replacing the traditional tripane format of online Help websites with the frameless top navigation output for HTML5. Additionally, the frameless feature of HTML5 enables search engines, such as Google, to easily access the content.

Flare’s responsive design feature is terrific. With a single output, we can deliver a properly proportioned view of our online Help regardless of the user’s device.

Reuven Fine Information Engineering Manager, Hewlett Packard Enterprise

“In the past, tripane really limited us when we tried to move all of our documentation online; web crawlers also had difficulty picking up topics in the output,” Fine recalled. “It’s a completely different world taking advantage of Flare’s flexibility to add a top navigation bar and mini TOCs that make the sites easier for users to read.”

Baynash added, “Flare’s top navigation has really helped us to provide a more modern, seamless web experience for users, who love the look and feel of the new online Help and the consistency across the different centers. Since the content is less cluttered, customers are able to search through the information more quickly.”

Significantly, the HPE online Help centers’ responsive design means that the interface automatically adjusts to users’ screens–whether they are using a desktop system, mobile phone, or tablet.

“Flare’s responsive design feature is terrific. With a single output, we can deliver a properly proportioned view of our online Help regardless of the user’s device,” Fine said. “This is important given the increasing number of people who access the Internet today via mobile devices rather than their desktops or laptops.”

Feedback on the Help centers have been positive, according to Baynash: “Our customers love having the flexibility to access content however they want. It’s also been especially helpful for our marketing contacts who have to quickly check things on their phones when they’re at customer sites.”

Multimedia Creates an Interactive Experience

The HPE team also takes advantage of MadCap Flare’s native XML foundation to easily add in multimedia that they have created using external XML tools. These include images, movie galleries, and animated GIFs.

The ability to go under the hood and access Flare’s XML code has been very advantageous. It has allowed us to fine-tune formatting and effectively troubleshoot problems.

Reuven Fine Information Engineering Manager, Hewlett Packard Enterprise

“Nowadays people like fast content, so if you can show something in a graphic or short movie instead of just words, it has a much better impact,” Fine observed. “The ability to go under the hood and access Flare’s XML code has been very advantageous. It has allowed us to fine-tune formatting and effectively troubleshoot problems.”

Baynash noted, “Thanks to Flare, we’ve been able to achieve our goal of redesigning our Help to better support customers and create a really inviting exploratory experience. We look forward to continuing our work with Flare and the MadCap team to build on this success.”

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