This guest blog post was written by Diane B. Hogan, PhD, Technical Communications Specialist at ReDactions.

This article highlights essential factors technical writers should consider when putting together their documents. Statistics noted in this article are from Karen A. Schriver’s book Dynamics in Document Design. My objective is to impart a bit of insight and wisdom for your next document design project.

In the 1990s, I dabbled in technical writing but primarily developed content for classroom instruction. I enjoyed my work because I was a subject matter expert, designed and developed the training content, and conducted the classroom training. I realized early on that my content needed to be compelling and meaningful to the user. If someone was going to read and listen to my creations, I wanted to help them stay on the page and in the classroom!

I feel strongly that content and design go together, especially when organizing technical documentation. Design is part of the communication challenge and is just as important as the content you create in your technical writing software. When used together, visual and verbal expressions are powerful. You want your readers to see the relationships of the various parts of the document, page, or topic. The objective is to achieve a balance.

Before we delve into some details of effective document design, let’s name and define it. Some of the terms we might use when naming the field are information design and communications design. However, I like Schriver’s (Schriver, 1997) designation because it rings true with my experiences. She selected document design as her label because it “suggests the act of writing and designing—the process of bringing together words and pictures” (p. 10). Additionally, she shares that the term conveys the complexities of the field, where the “organization and format of a document may be just as important as its language” (p. 10). Schriver stated, “Document design is the field concerned with creating texts (broadly defined) that integrate words and pictures in ways that help people to achieve their specific goals for using texts at home, school, or work. The reader’s needs should drive design activity” (p. 10-11). Indeed! Writers must be able to think verbally as well as visually.

No matter your preferred terminology, our objective as technical communicators, writers, and authors is to solve a problem for the user. A good design is not just about physical appearance. The designer must organize content into a logical and usable structure that is receptive to the user. The textual content must mesh with the design. Any design lives and dies by the content that it imparts (Schriver, 1997). Therefore, your document design should enhance readability.

From my perspective, the critical factors of effective document design are typography, layout, and visuals. Including illustrations in technical documentation to break up your text is beneficial, however, balance is also crucial because you do not want the visual display to obscure the message.

Typography and Space

“Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed” ( With this definition in mind, have you considered how your design helps the reader see the text? What do I mean by see the text? Consider highway road signs. The text must be easy to read in a short amount of time, especially if you are looking for a specific exit or street name.

Typography can evoke emotions and personality, helping you design effective documentation. So, what do you want the user to feel? I like to use Lato for headings and Segoe UI for paragraphs. For me, these fonts evoke a bit of lightness, technical savvy and add a welcoming feel, encouraging users to linger a while and learn.

Additionally, consider contrast, such as upper and lowercase letters. Contrast (light, medium, bold, extra bold, black) attracts users more than a serif or sans serif font. However, studies show that most people prefer sans serif type when reading online (Schriver, 2016). Also, consider that text set in all caps slows down reading from 13 to 20 percent. Use italic sparingly because italic phrases can also slow down a reader (Schriver, 1997).

The typography can set a tone or mood for the content. Often subtle, each element exudes a psychological influence over the reader. Schriver (1997) stated so eloquently that “Document design fuses art and science” (p. 11); it connects the reader by melding text, graphics, and typography into meaning that goes beyond text. When choosing a font, consider that it directly plays a role in reader engagement and interpretation of the content. Typography and whitespace help readers see the text. It optimizes readability.

HTML5 Output and Line Length

Line length is also vital to readability. Consider that users may have wide monitors. It is not easy to read across a wide monitor. Your eyes need a break at some point. To prevent the text from spanning the width of the screen, I set the topic width on the Flare master page as: <div class=”topicwidth”> and in the stylesheet: div.topicwidth { width: 75%; }. This setting defines the width as a percentage of the containing block. Therefore, the width of the line can grow and shrink to accommodate the monitor width.

Layout: Headings and Spatial Cues

Headings are your first opportunity to attract and keep the reader moving through your technical documentation. When users search for information, they are looking for concrete keywords that match their goals. For example, compare these headings: View Management versus Managing Views to Control Tasks. Adding a benefit or reason to the heading provides the user with a mental model of how the content can help them accomplish a task.

Follow the heading with a minimum of one sentence before you proceed to a sub-heading. Why do this? A break between headings lets the reader pause and absorb the content. I try to add at least one sentence between the H1 and the introduction to a procedure.

In the following example, notice that there is no introductory paragraph–no break for the eye.

effective doc design 1

Now compare the revised version. It provides just enough pause for the reader to absorb the meaning and move to the next sub-heading. And the revised H1 may better match what the user needs. It reflects an action–configuring.

effective doc design 2

I recommend that you avoid headings that offer no follow-on paragraph, such as placing an H2 directly following an H1. Add a paragraph between the headings to guide the user.

Layout: Text and Graphics

The layout of your technical documentation is the physical arrangement of text and graphics. Additionally, “the layout must provide perceptual clues that enable users to process information. Users interpret layout before they begin the cognitive tasks of reading, remembering, and understanding” (Coe, 1996, p. 262).

According to Marlana Coe (1996), use the following universal truths when designing content:

  • The most natural movement for the eye is from the upper left corner to the lower right corner.
  • Graphical design elements and color attract the eye.
  • White space, font, position, descending font size, and sometimes font family delineate hierarchy.
  • The right side of the brain process images, and the left side processes text. This means that the most efficient place to position graphics is in the users’ left visual field.
  • We can help the user by grouping similar objects.
  • Always opt for the simplest interpretation.
  • Use continuous patterns. For example, for procedures, I start with a heading (H1), add an introductory paragraph, and then begin the procedure with a bolded statement, “To do something . . .” The steps follow as 1., 2., and 3.
  • Consider the user’s threshold–meaning sensory filters. Do not overload the page with graphics.

Images and Graphics

Users store and retrieve information more easily when it is graphical (Coe, 1996). Consider adding a screenshot when documenting complex procedures. Screenshots are a guiding light and help the user confirm their place in the process. Entry-level users may find comfort when screenshots accompany a complex task.

I follow these guidelines for images and graphics:

  • Use graphics that are meaningful and appropriate.
  • Use visual elements for emphasis.
  • Place graphics in the left visual field.
  • Balance the number and placement of visual elements.
  • Consider using text rather than screenshots of prompts. This approach gives the writer flexibility when messages change and also reduces page clutter.
  • Use visual cues to help users find what they need.
  • Take advantage of users’ natural perceptual process of proximity and similarity. Graphic proximity with text should have meaning.

Principles of Perceptions

Designers have used Gestalt principles to address how the mind informs what the eye sees. Gestalt principles describe “how humans group similar elements, recognize patterns and simplify complex images when we perceive objects” (

Grouping fields in a table adds clarity. Consider using tables or definition lists to organize data. Tables are easy to scan and help the user understand relationships. I use tables to document fields and their available values or user actions. For example, when documenting a form with many fields, I include a screenshot of the form, window, or dialog box and place the fields in a table. I typically use two columns with the form fields in the first column. Descriptions, options, and actions are in the second column. This approach organizes the data so the reader can scan down column 1. Then in column 2, the description indicates what to click, select, or type. The following example depicts a hierarchy of Step 1, Step 2, and so on. It also provides a screenshot for users to follow as they scan the table for field names and values or actions. The hierarchy and relationships are intuitive. It has a structure, visual elements, and strikes a balance.

effective doc design 3

Users seek wholes, continuity, symmetry, and simplicity (Coe, 1996). We want our users to read the documentation. Therefore, our visual design approach must welcome users, help them learn, and perhaps leave them wanting more. Happy designing!


Coe, M. (1996). Human factors for technical communicators. New York, NY: Wiley Computer Publishing.

Schriver, K. A. (1997). Dynamics in document design. New York, NY: Wiley.

Schriver, K. A. (2016). Reading on the Web: Implications for Online Information Design. In P. C. Oven & C. Pozar (Eds)., On Information Design (pp. 111-136).