In an ever-evolving, fast-moving marketplace where customer satisfaction and brand loyalty can make or break a product’s adoption, user experience (UX) design is increasingly being perceived as a product differentiator. But what exactly is UX? How can we define and conceive a good UX? What are some proven methodologies for designing best-in-class UX? And what role does documentation, if any, play in the overall UX of a product?

In this IXIAtalks, UX Designer Solene Carbonel, and Ryffine CEO Frank Miller will share their views on the topic, and discuss how sound UX design principles can be applied to a wide variety of products across industries. Using DITA as the underlying technology for help content, they will show how UX can pleasantly blur the lines between the product and its documentation.