Many information developers work in a tactical world focused on tools, and sometimes, methods for producing content. This session will help draw a connection between information development tactical goals, and the highest-level strategic goals and objectives of an organization. Learn ways to connect work to business value, and strengthen the Content Life Cycle (CLC) within the framework of the Project Life Cycle (PLC).

While organizations vary, this presentation focuses on ways others have successfully demonstrated information development value to the business using the PLC tied directly to business requirements and value. We’ll discuss how your CLC fits into the project, how to develop data that speaks to the business goals, and the information development role in making a product project successful. There will be a heavy focus on estimating, benchmarking, and communication. We’ll talk about touchpoints and discipline that provide return on investment (ROI) rather than the content creation process itself.

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