What does technical content have to do with customer experience…?

A lot!

In an era of subscription-based business models, customers will stay loyal to companies which deliver the best experience (not price, not product). Technical content is a key component of that experience, helping customers make purchase decisions, learn about services and technologies, use products, and resolve issues.

Keith Schengili-Roberts, senior DITA content strategist on the MadCap IXIA CCMS team, will explore how you can build a content strategy that flips perceptions about technical content as a cost center and demonstrates how it contributes to business growth.

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