The 2010 MadCap Software Roadshow

MadCap Software will be traveling across the US, Canada and Europe throughout 2010, visiting dozens of cities to provide an intensive, one-day technical writing seminar. Designed by Mike Hamilton, VP of Product Management, the seminar will provide you with valuable information on how to gain the most out of your technical writing & publishing tools in a challenging market environment.

Whether you are managing a team of technical writers or managing your own content authoring, the Roadshow seminar will focus on authoring and technical communication best-practices. Get the most out of your MadCap Software products and take advantage of this fantastic opportunity.

The following highlights the topics to be discussed during the Roadshow seminar:

Content Publishing: Creating Efficiencies in a Down Economy

8:00 - 8:45 AM	Registration
8:45 - 9:00 AM	Welcome
9:00 - 10:20 AM	Maximize Content Reuse for Cost Efficient Publishing Content-management related concepts will be discussed, such as writing content once, marking it with meta-data, and then re-using that content in as many contexts as required (single-source publishing). The core of content reuse, the topic, will be explored as well as the use of conditional markers, variables, snippets, and other techniques that allow content to be written once and used often.
Break
10:40 - 12:00 PM	Print, Desktop, Web, and Mobile: Multi-channel Publishing From One Source Session will show the techniques for taking your content topics, formatting and tailoring them (nondestructively) for publishing to one, two, or many different delivery formats (multi-channel publishing). Publishing templates (master pages, page layouts), publishing “skin” files, and techniques for establishing unique Cascading Style Sheet formatting for each delivery format will all be covered.
Lunch
1:15 - 1:45 PM	Multiple Authors: Team Authoring Strategies and Techniques Modern publishing often includes many authors, content contributors, and subject matter experts that may be together or located in multiple locations. This session covers the tools and techniques to enable teams to work together to effectively author, review, and publish their deliverables.
1:45 - 2:10 PM	Data Collection: Is Your Publishing Effective? For too many years documents have been created and sent to end users with the hopes that they were effective. This session will show techniques for measuring the quality of authored content and the effectiveness of published documents.
Break
2:30 - 3:30 PM	Controlling Your Look: The Power of Cascading Style Sheets Cascading Style Sheets (CSS) is a standards-based approach to document style control and goes way beyond making text bold or underlined. This session explores the core fundamentals of CSS, how it is different than other style technologies many writers have used, and how to use CSS effectively.

About the Speaker

Mike Hamilton, VP of Product Management, will lead the 8-hour comprehensive Roadshow seminars. With more than ten years of experience in customer training, technical communication and software development, Mr. Hamilton oversees MadCap Softwareʼs entire suite of products, ensuring our new products and updates meet the changing needs of our customers. When Mike isnʼt onsite, he is usually traveling the globe, speaking at dozens of training events, trade shows, and speaking engagements each year.