MadWorld 2021

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Don’t Take That Tone with Me!

Presented By:

Ellis Pratt, Sales and Marketing Director | Cherryleaf


Webinar Summary

A number of leading software and technology companies are rethinking the writing style they use in technical documentation, leading to a change in tone and voice.

This webinar, hosted by Ellis Pratt of Cherryleaf, looks at examples of companies that have adopted a friendlier, conversational tone, including exploring how Microsoft®’s "No More Robot Speak" program has been implemented in the online Help for its Office and Windows products. In addition, Ellis delves into the reasons for this change, the techniques used, and the implications on technical writing and localization teams. This webinar was adapted from a presentation originally presented during MadWorld 2016.