The Premier Technical Communication
and Learning & Development Conference

October 3-6, 2021

MadWorld 2021 Schedule: Day 1

Technical Support Lounge Open 9:30 AM – 5:30 PM

7:00 - 8:30 AM

Main Conference Registration

8:30 - 9:30 AM

General Session & Welcome Address

9:30 AM

Technical Support Lounge Opens

9:30 - 10:15 AM

Break and Networking

10:15 - 11:10 AM


Track 1

Photo of Chris Jones

Learning Experience Design and MadCap Flare

Presented by: Chris Jones

Learning Experience Design refers to the learner-centric process of facilitating the learning and application of knowledge and skills. Learning experiences, then, can consist of any number of activities, feedback mechanisms, and consumption of content. Historically MadCap Flare has been viewed as a content authoring tool, and its user’s primarily technical communicators. However, Flare and its companion tools have the power to be a part of a robust ecosystem for the practice of Learning Experience Design – encompassing not just technical communicators, but instructional and curriculum designers, trainers, and subject matter experts. Join this session to discover practical methods for how to employ Learning Experience Design in your current environment with the tools you already use. We will cover how to implement design sprints into your teams, how to integrate Flare into a larger Education team, and how Flare’s powerful features can help you create and manage amazing learner experiences.

Track 2

Photo of Trish Edwards

Writing for Field Service: From PDF to HTML5

Presented by: Trish Edwards

Global Service Tech Communication at Medtronic writes for employees in the field - people who are maintaining and replacing parts in complex surgical navigation and imaging equipment. Problem: A 3000-page PDF is hard to read on a phone, difficult to search, and easy to get lost in. Problem: Some of the field personnel skip the manual altogether and call tech support instead. We had to rethink how we were delivering content. Was there a way to let our users find the content they needed, just when they needed it? Can we save time when time is critical? We turned to MadCap Flare to develop an HTML output and gained improved searchability, ease of navigation, and a simplified presentation of content to those in the field – regardless of the device they use. In this talk, we’ll analyze the obstacles unique to providing service documentation where internet access is not guaranteed, and when system downtime impacts real patients in life-and-death ways.

Track 3

Photo of Chad Kreiger

Using MadCap Central for Team and Project Management

Presented by: Chad Kreiger

Take your MadCap Flare project and team management to the next level with MadCap Central. Chad Kreiger, Senior Technical Writer at Vernier Software & Technology, will demonstrate key features in MadCap Central that will help you assign team and user tasks, track project statuses, manage and publish builds, and much more! Chad recently taught a Flare-based college course and he will demonstrate how he integrated MadCap Central into the classroom to assign and manage student Flare projects, create project checklists (and templates for replicating checklists), and utilize cloud-based editing. Many technical writers find they are using numerous tools and spreadsheets to track and manage project statuses. Separate tools are often used for source control and publishing, too. With MadCap Central these tasks can be managed from one place! Whether you have a large team or are a lone writer, learn how MadCap Central can streamline your workflows and make peer reviews and publishing easier.

Track 4

Photo of Jennifer Morse
Photo of Keaton Lullo

A Session Presented by MadCap Software

Presented by: Jennifer Morse, Keaton Lullo

Market-leading innovation is what drives us at MadCap Software. In this session, learn about the latest major new features and enhancements added to the suite of MadCap Software solutions.

11:10 - 11:30 AM

Break and Networking

11:30 - 12:25 PM


Track 1

Photo of Jenni Christensen

Strategies for Creating Compelling, Useful Images to Improve Content

Presented by: Jenni Christensen

Images provide an opportunity to improve context and understanding for content and instructions. However, most technical writers do not have any background in graphics or design and most individuals or teams don’t have a graphic designer available to them. This session provides tips and strategies for how writers can learn to make easy, useful, images that are visually appealing and improve audience understanding. Strategies will be provided, based on graphic design principles, which includes tips like the following: 1) When to add images (and when not to), 2) Adding callouts to images in visually appealing and informative ways, and 3) How to intentionally crop images with both information, intent, and design considerations.

Session Topics: Tools Neutral

Track 2

Photo of Matthew Ellison

Advanced Techniques for Great Landing Pages

Presented by: Matthew Ellison

Landing pages are an important navigation tool that helps guide users towards the information they need within HTML5-based output. As well as being an essential part of the table of contents, they can also be linked to Micro Content and targeted by context-sensitive links from a software application. In this session, you'll learn a range of advanced techniques for enhancing your landing pages and making them work brilliantly on a range of devices. Matthew Ellison, Director or UA Europe will cover Responsive Layout, Flexbox Layout, mouseover animations, menu proxies, and demonstrate how to use jQuery to pull in descriptions from other topics.

Track 3

Photo of Thomas Bro-Rasmussen

The Headache of Regulations: How to Use MadCap Flare to Manage Your Medical Device and Machine Safety Regulations

Presented by: Thomas Bro-Rasmussen

There are two sets of regulations that drive people insane. They are called MDR (Medical Device Regulations) and MSR (Machine Safety Regulations). And today these regulations are fierce and getting fiercer. They both share one important feat: if your documentation is not in compliance with these regulations, an audit can effectively stop sales or worse. The result is an obvious disaster for companies that do not meet these regulations. In this presentation, Thomas Bro-Rasmussen will show how MadCap Flare can be used to address many of these issues at hand. A reporting mechanism designed to satisfy even the toughest audits will also be discussed. By the end of this session, you will have a solution that will bring the quality assurance, regulatory affairs, and technical documentation departments together with a smooth working environment – all due to Flare.

Track 4

Photo of Kylie Hughes

A Modified Approach to the ADDIE Instructional Design Model

Presented by: Kylie Hughes

Don't put the horse before the cart! Use a modified approach to the ADDIE Instructional Design Model to incorporate face to face training and development of MadCap Flare HTML5 projects. When developing training packages or online help projects it is critical to ensure appropriate planning is completed to increase the usability and success of any MadCap projects. The ADDIE Instructional Design Model covers the end to end process for developing successful training packages (face to face, virtual or eLearning). A – Analysis, D – Design, D – Develop, I – Implement, E – Evaluate. A critical error many rookie instructional designers make is poor planning. They jump straight in at developing a training package without spending the time to plan. This significantly impacts the quality of the end product and increases the risk that the end-users will reject the initiative.

Session Topics: Tools Neutral

12:30 - 1:45 PM

Lunch and Networking

1:45 - 2:40 PM


Track 1

Photo of Hennah Rahman

Simple Guidelines for Managing Screen Captures in Your Documentation

Presented by: Hennah Rahman

Do you have screen captures in your projects? Do you find yourself periodically trying to “tweak” your screen captures so they aren’t blurry? Do you wonder what the difference between DPI and PPI is? If so, you don’t want to miss this presentation! No matter how hard I’ve tried to minimize the number and size of screen captures I use in my documentation, I still can’t get away from them. I can imagine many of you are in the same situation. In this presentation, I’m going to explain some things that you need to keep in mind when taking screen captures. Some of these things you can control and some you can’t. We will focus on understanding what you can control, and what settings we can use to give us consistent results every time.

Track 2

Photo of Ryan Nicholson

Is It Working? Data Analytics for Human Beings

Presented by: Ryan Nicholson

We’ve all been in front of the Operations or Business Intelligence Expert who spouts off about confidence levels, inferential analytics, and SQL queries. These mysterious wizards speak in some unknown ancient language that somehow conjure a budget out of the ether. How do you get started with analytics when you’re not a superhuman data magician? We’re going to look at analytics from a practical, simplified starting point to allow you to make basic decisions about your projects. Answer questions such as: • I know my customers and my product. Do I need to spend time learning about data? • How do I get started? • What are my options if the words "budget" and/or "spare time" are not in my vocabulary? Identify: • What are my users searching for? • How long do they engage with my content? • Where do they drop off? Tools we will discuss: • MadCap Central Analytics and Reporting • Google Analytics

Track 3

Photo of Scott DeLoach

More Than a Help Authoring Tool - Using MadCap Flare for Instructional Design

Presented by: Scott DeLoach

Although it's the preferred content authoring application for technical communicators, MadCap Flare is much more than a help authoring tool. In this session, we will explore how Flare can be used to create training guides, course materials, and job aids. We will discuss how Flare's reporting, analysis, development, and management features are used within a typical instructional design and framework, from needs analysis to evaluation. I will also share and demonstrate how companies have moved from inefficient Word-, InDesign-, and PowerPoint-based development to a modern, Flare-based single-sourcing authoring environment.

Track 4

Photo of Eva Reiterer
Photo of Lisa Zarfl

Machine Translation: To Use or Not To Use – Is That The Question?

Presented by: Eva Reiterer, Lisa Zarfl

Machine Translation (MT) has finally arrived for good. Preceded by a short history of MT, this presentation will discuss the current state of machine translation and tackle important questions, such as: When should I consider using MT? What types of text are suitable for MT? Should I worry about confidentiality and data protection? Is MT output as reliable as a human translator’s work? Can machine translation be dangerous? What is post-editing and why should I care about it? How can my LSP guide me through the process? In addition to answering these questions, we will look at the integration of MT into MadCap Lingo and the training of MT engines. Case studies and specific examples of MT output will round off the presentation.

2:40 - 3:00 PM

Break and Networking

3:00 - 3:55 PM


Track 1

Photo of Joe Bleasdale

Browser Developer Tools: Skills Every MadCap Flare Developer Should Know, Part 1

Presented by: Joe Bleasdale

If you're developing HTML5 outputs with MadCap Flare, knowing how to inspect, query, debug and wrangle with the output live in the web browser is a critical skill every Flare developer should have. Flare does a lot of the heavy lifting for users new to CSS, but to take customization of HTML5 outputs to the next level, Flare developers have to expand their knowledge into the web development domain. In part 1, you will learn 1) How Flare builds the HTML5 output, 2) Inspecting the page in the browser, 3) Deep dive look into the final HTML structure, 4) Live editing content in the browser for structuring tests & changes, and 5) Live editing content in the browser to change styles & classes.

Track 2

Photo of Daniel Ferguson

A Session Presented by Daniel Ferguson

Presented by: Daniel Ferguson

Session details coming soon.

Track 3

Photo of Casey Schroeder

You've Got a Dream: Creating a Seamless Help and Learning Experience

Presented by: Casey Schroeder

Your users have questions. And you’ve got online help, interactive walk-throughs, tutorial videos, an LMS, an LRS, live and virtual training sessions, case studies, product roadmaps, online forums, and more for them to sift through. The answers are all there, but they’re scattered across systems, creating frustration for both you and your users. Meanwhile, you dream of the day when all your help and learning platforms talk to each other and users can actually find what they’re looking for. But that day isn’t coming anytime soon – in fact, it seems farther and farther away as you’re constantly creating new content across multiple platforms and mediums. This session will showcase the 84.51° Education team’s ongoing efforts to create a one-stop-shop for any and all user-facing help and learning. We’ll talk about what it took us to get here, where we’re headed next, and give you actionable ideas and next steps to get you started on your journey to a seamless learning experience.

Track 4

Photo of Kate Schneider

The Ten Best MadCap Flare Features You Never Knew You Forgot

Presented by: Kate Schneider

MICROCONTENT! RESPONSIVE LAYOUTS! MADCAP CENTRAL INTEGRATION! Big features headline each new MadCap Flare release, and with good reason: they change the way we work with Flare, and they sometimes even shake up the entire technical writing industry. But what about those “Additional New Features” that get less fanfare? Flare is a gigantic program full of great features. The smaller ones might quietly slide by while we experiment with the new stuff…or we might simply forget about them while we work on our everyday writing tasks. In this session, I will reintroduce you to (at least) ten of the best Flare features you never knew you forgot. They’re small, but they’re mighty! Among the features covered: • Macros • Find Elements • Time/Date Variables and Update Options • Associating Conditional Tags While Editing • Dynamic Previews for Conditional Tags/Targets • Repeat Last Action • Filtering the Content Explorer

3:55 - 4:25 PM

Break and Networking

4:25 - 5:20 PM


Track 1

Photo of Joe Bleasdale

Browser Developer Tools: Skills Every MadCap Flare Developer Should Know, Part 2

Presented by: Joe Bleasdale

If you're developing HTML5 outputs with MadCap Flare, knowing how to inspect, query, debug and wrangle with the output live in the web browser is a critical skill every Flare developer should have. Flare does a lot of the heavy lifting for users new to CSS, but to take customization of HTML5 outputs to the next level, Flare developers have to expand their knowledge into the web development domain. In part 2, you will learn 1) How to bring in selectors from the developer tools, 2) Common selectors & tips for finding elements to customize, 3) Applying CSS to your newly found selectors, 4) Building the new output with your customizations, and 5) Real-world examples of use cases for customizations.

Track 2

Photo of Neil Perlin

Single-Sourcing With MadCap Flare – A Speed Review

Presented by: Neil Perlin

MadCap Flare is a powerful single-sourcing tool but if you’re new to Flare, you may not realize how much that description covers. That’s the purpose of this session – explaining what “single-sourcing” means and reviewing the obvious single-sourcing features like conditionality and placeholders and less well-known ones like Flare project import, conditionalized styles, CSS variables, Easy-Sync, responsive conditions, and more. We’ll end this session by looking at the vital issue of managing the use of these features in order to keep your project under control and future-proofed.

Track 3

Photo of Jessica Kuras

Localization Using MadCap Flare and MadCap Lingo

Presented by: Jessica Kuras

This presentation will cover the work Fitbit did to integrate its localization process into MadCap Lingo. Their help site includes 10+ different languages (currently 10, plus English, with more being added soon) and when they decided to migrate the site to MadCap Flare, they had to import all of their localizations into MadCap Lingo, build a new translation memory, re-format a lot of the strings to use variables and conditions, and create a new process for sending and receiving localized content. Jessica Kuras, Senior Technical Writer at Fitbit will cover how they use conditional tags to adjust what content is localized, the backend work they did to make switching their language seamless for customers, and the improvements MadCap Lingo brought to their team.

Track 4

Photo of Andrea Maliska

A Session Covering the Latest Trends in Learning & Development

Presented by: Andrea Maliska

Session details coming soon.

5:30 PM

Technical Support Lounge Closes

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