MadWorld 2021

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The Premier Technical Communication
and Learning & Development Conference

October 3-6, 2021

MadWorld 2021 Schedule: Day 1

Technical Support Lounge Open 9:30 AM – 5:30 PM

7:00 - 8:30 AM

Main Conference Registration

8:30 - 9:30 AM

General Session & Welcome Address

9:30 AM

Technical Support Lounge Opens

9:30 - 10:15 AM

Break and Networking

10:15 - 11:10 AM

Sessions

Track 1

Photo of Chris Jones

Learning Experience Design and MadCap Flare

Presented by: Chris Jones

Learning Experience Design refers to the learner-centric process of facilitating the learning and application of knowledge and skills. Learning experiences, then, can consist of any number of activities, feedback mechanisms, and consumption of content. Historically MadCap Flare has been viewed as a content authoring tool, and its user’s primarily technical communicators. However, Flare and its companion tools have the power to be a part of a robust ecosystem for the practice of Learning Experience Design – encompassing not just technical communicators, but instructional and curriculum designers, trainers, and subject matter experts. Join this session to discover practical methods for how to employ Learning Experience Design in your current environment with the tools you already use. We will cover how to implement design sprints into your teams, how to integrate Flare into a larger Education team, and how Flare’s powerful features can help you create and manage amazing learner experiences.

Track 2

Photo of Ray Davis

The Art and Science of Rapid Prototyping in MadCap Flare

Presented by: Ray Davis

Rapid prototyping is most often associated with engineering and 3D printing. It's the ability to make something out of nothing, quickly, to show in a realistic way how it works in the real world. Learn how we used MadCap Flare to create a responsive HTML service manual. Using multiple targets, we created prototypes from live projects for presentation to upper management, feasibility studies, and requirements gathering. That's the science. The art is a method of collaboration that is common to FDA inspections where one writer presents to management while another listens in and makes changes in real-time. Learn how this way of collaborating, coupled with the versatility and speed of Flare's build process, allowed us to rapidly prototype a responsive HTML service manual, add functionality on-the-fly to address requirements, and ultimately build a more robust prototype than would have been possible using a traditional site-building approach.

Track 3

Photo of Chad Kreiger

Using MadCap Central for Team and Project Management

Presented by: Chad Kreiger

Take your MadCap Flare project and team management to the next level with MadCap Central. Chad Kreiger, Senior Technical Writer at Vernier Software & Technology, will demonstrate key features in MadCap Central that will help you assign team and user tasks, track project statuses, manage and publish builds, and much more! Chad recently taught a Flare-based college course and he will demonstrate how he integrated MadCap Central into the classroom to assign and manage student Flare projects, create project checklists (and templates for replicating checklists), and utilize cloud-based editing. Many technical writers find they are using numerous tools and spreadsheets to track and manage project statuses. Separate tools are often used for source control and publishing, too. With MadCap Central these tasks can be managed from one place! Whether you have a large team or are a lone writer, learn how MadCap Central can streamline your workflows and make peer reviews and publishing easier.

Track 4

Photo of Jennifer Morse
Photo of Keaton Lullo

A Session Presented by MadCap Software

Presented by: Jennifer Morse, Keaton Lullo

Market-leading innovation is what drives us at MadCap Software. In this session, learn about the latest major new features and enhancements added to the suite of MadCap Software solutions.

11:10 - 11:30 AM

Break and Networking

11:30 - 12:25 PM

Sessions

Track 1

Photo of Jenni Christensen

Strategies for Creating Compelling, Useful Images to Improve Content

Presented by: Jenni Christensen

Images provide an opportunity to improve context and understanding for content and instructions. However, most technical writers do not have any background in graphics or design and most individuals or teams don’t have a graphic designer available to them. This session provides tips and strategies for how writers can learn to make easy, useful, images that are visually appealing and improve audience understanding. Strategies will be provided, based on graphic design principles, which includes tips like the following: 1) When to add images (and when not to), 2) Adding callouts to images in visually appealing and informative ways, and 3) How to intentionally crop images with both information, intent, and design considerations.

Session Topics: Tools Neutral

Track 2

Photo of Matthew Ellison

Advanced Techniques for Great Landing Pages

Presented by: Matthew Ellison

Landing pages are an important navigation tool that helps guide users towards the information they need within HTML5-based output. As well as being an essential part of the table of contents, they can also be linked to Micro Content and targeted by context-sensitive links from a software application. In this session, you'll learn a range of advanced techniques for enhancing your landing pages and making them work brilliantly on a range of devices. Matthew Ellison, Director or UA Europe will cover Responsive Layout, Flexbox Layout, mouseover animations, menu proxies, and demonstrate how to use jQuery to pull in descriptions from other topics.

Track 3

Photo of Thomas Bro-Rasmussen

The Headache of Regulations: How to Use MadCap Flare to Manage Your Medical Device and Machine Safety Regulations

Presented by: Thomas Bro-Rasmussen

There are two sets of regulations that drive people insane. They are called MDR (Medical Device Regulations) and MSR (Machine Safety Regulations). And today these regulations are fierce and getting fiercer. They both share one important feat: if your documentation is not in compliance with these regulations, an audit can effectively stop sales or worse. The result is an obvious disaster for companies that do not meet these regulations. In this presentation, Thomas Bro-Rasmussen will show how MadCap Flare can be used to address many of these issues at hand. A reporting mechanism designed to satisfy even the toughest audits will also be discussed. By the end of this session, you will have a solution that will bring the quality assurance, regulatory affairs, and technical documentation departments together with a smooth working environment – all due to Flare.

Track 4

Photo of Jennifer Morse

A Session Presented by MadCap Software

Presented by: Jennifer Morse

Market-leading innovation is what drives us at MadCap Software. In this session, learn about the latest major new features and enhancements added to the suite of MadCap Software solutions.

12:30 - 1:45 PM

Lunch and Networking

1:45 - 2:40 PM

Sessions

Track 1

Photo of Hennah Rahman

How to Improve Your Content Development Process

Presented by: Hennah Rahman

In a blog article I posted earlier this year, I discussed an initiative at Nestlé to improve the content quality and the content development process of their IT Learning Center. The goal was to give their subject matter experts (SMEs) an easier way to update content and give the MadCap Flare developers more time to dedicate to new projects. In this presentation, we will discuss how reviewing your content development process is a worthwhile effort. You will learn the ways that these improvements will increase your content quality, boost your productivity, and decrease project costs. We will also go through some of the successes and challenges the Nestlé team encountered while going through this process.

Track 2

Photo of Ryan Nicholson

Is It Working? Data Analytics for Human Beings

Presented by: Ryan Nicholson

We’ve all been in front of the Operations or Business Intelligence Expert who spouts off about confidence levels, inferential analytics, and SQL queries. These mysterious wizards speak in some unknown ancient language that somehow conjure a budget out of the ether. How do you get started with analytics when you’re not a superhuman data magician? We’re going to look at analytics from a practical, simplified starting point to allow you to make basic decisions about your projects. Answer questions such as: • I know my customers and my product. Do I need to spend time learning about data? • How do I get started? • What are my options if the words "budget" and/or "spare time" are not in my vocabulary? Identify: • What are my users searching for? • How long do they engage with my content? • Where do they drop off? Tools we will discuss: • MadCap Central Analytics and Reporting • Google Analytics

Track 3

Photo of Scott DeLoach

More Than a Help Authoring Tool - Using MadCap Flare for Instructional Design

Presented by: Scott DeLoach

Although it's the preferred content authoring application for technical communicators, MadCap Flare is much more than a help authoring tool. In this session, we will explore how Flare can be used to create training guides, course materials, and job aids. We will discuss how Flare's reporting, analysis, development, and management features are used within a typical instructional design and framework, from needs analysis to evaluation. I will also share and demonstrate how companies have moved from inefficient Word-, InDesign-, and PowerPoint-based development to a modern, Flare-based single-sourcing authoring environment.

Track 4

Photo of Eva Reiterer
Photo of Lisa Zarfl

Machine Translation – How to Get Started?

Presented by: Eva Reiterer, Lisa Zarfl

Machine Translation is significantly gaining in importance. However, technological advances also raise questions and sometimes insecurities. What kinds of texts and language pairs are suited for MT? Do I need to be concerned about confidentiality and data protection? And, maybe most importantly, what technological aspects should be considered, especially with regard to localizing MadCap Flare projects?

2:40 - 3:00 PM

Break and Networking

3:00 - 3:55 PM

Sessions

Track 1

Photo of Joe Bleasdale

Browser Developer Tools: Skills Every MadCap Flare Developer Should Know, Part 1

Presented by: Joe Bleasdale

If you're developing HTML5 outputs with MadCap Flare, knowing how to inspect, query, debug and wrangle with the output live in the web browser is a critical skill every Flare developer should have. Flare does a lot of the heavy lifting for users new to CSS, but to take customization of HTML5 outputs to the next level, Flare developers have to expand their knowledge into the web development domain. In part 1, you will learn 1) How Flare builds the HTML5 output, 2) Inspecting the page in the browser, 3) Deep dive look into the final HTML structure, 4) Live editing content in the browser for structuring tests & changes, and 5) Live editing content in the browser to change styles & classes.

Track 2

Photo of Daniel Ferguson

Integrating FontAwesome Into Your MadCap Flare Project

Presented by: Daniel Ferguson

FontAwesome opens up new and exciting ways to incorporate icons into your Flare project in a lightweight way--without having to create and maintain new image files! Not only that, but FontAwesome includes a variety of ways in which you can customize icons using just CSS. During this session, we'll be hands-on as we walk through all the steps to get FontAwesome up-and-running in your Flare project. We'll add FontAwesome icons as background images to landing page tiles, use the icons as part of headings, and even reference them from a stylesheet to make unique unordered lists.

Track 3

Photo of Casey Schroeder

The Journey to a Seamless Help and Learning Experience

Presented by: Casey Schroeder

Your users have questions. And you’ve got… online help, print PDFs, interactive walk-throughs, tutorial videos, an LMS, live and self-paced training sessions, case studies, product roadmaps, online forums, and more. The answers are all there, but they’re scattered across systems and difficult to find. Meanwhile, you dream of the day when all your help and learning platforms talk to each other and users can actually find what they’re looking for. But that day isn’t coming anytime soon – in fact, it seems farther and farther away as you’re constantly handed new tools and developing content across multiple platforms. This session will showcase the 84.51° Education team’s (admittedly ongoing) efforts to create a one-stop-shop for any and all user-facing help and learning. We’ll talk about what it took us to get here, where we’re headed next, and give you actionable ideas and next steps to get you started on your journey to a better learning experience.

Track 4

Photo of Kate Schneider

The Ten Best MadCap Flare Features You Never Knew You Forgot

Presented by: Kate Schneider

MICROCONTENT! RESPONSIVE LAYOUTS! MADCAP CENTRAL INTEGRATION! Big features headline each new MadCap Flare release, and with good reason: they change the way we work with Flare, and they sometimes even shake up the entire technical writing industry. But what about those “Additional New Features” that get less fanfare? Flare is a gigantic program full of great features. The smaller ones might quietly slide by while we experiment with the new stuff…or we might simply forget about them while we work on our everyday writing tasks. In this session, I will reintroduce you to (at least) ten of the best Flare features you never knew you forgot. They’re small, but they’re mighty! Among the features covered: • Macros • Find Elements • Time/Date Variables and Update Options • Associating Conditional Tags While Editing • Dynamic Previews for Conditional Tags/Targets • Repeat Last Action • Filtering the Content Explorer

3:55 - 4:25 PM

Break and Networking

4:25 - 5:20 PM

Sessions

Track 1

Photo of Joe Bleasdale

Browser Developer Tools: Skills Every MadCap Flare Developer Should Know, Part 2

Presented by: Joe Bleasdale

If you're developing HTML5 outputs with MadCap Flare, knowing how to inspect, query, debug and wrangle with the output live in the web browser is a critical skill every Flare developer should have. Flare does a lot of the heavy lifting for users new to CSS, but to take customization of HTML5 outputs to the next level, Flare developers have to expand their knowledge into the web development domain. In part 2, you will learn 1) How to bring in selectors from the developer tools, 2) Common selectors & tips for finding elements to customize, 3) Applying CSS to your newly found selectors, 4) Building the new output with your customizations, and 5) Real-world examples of use cases for customizations.

Track 2

Photo of Neil Perlin

Single-Sourcing With MadCap Flare – A Speed Review

Presented by: Neil Perlin

MadCap Flare is a powerful single-sourcing tool but if you’re new to Flare, you may not realize how much that description covers. That’s the purpose of this session – explaining what “single-sourcing” means and reviewing the obvious single-sourcing features like conditionality and placeholders and less well-known ones like Flare project import, conditionalized styles, CSS variables, Easy-Sync, responsive conditions, and more. We’ll end this session by looking at the vital issue of managing the use of these features in order to keep your project under control and future-proofed.

Track 3

Photo of Jessica Kuras

Localization Using MadCap Flare and MadCap Lingo

Presented by: Jessica Kuras

This presentation will cover the work Fitbit did to integrate its localization process into MadCap Lingo. Their help site includes 10+ different languages (currently 10, plus English, with more being added soon) and when they decided to migrate the site to MadCap Flare, they had to import all of their localizations into MadCap Lingo, build a new translation memory, re-format a lot of the strings to use variables and conditions, and create a new process for sending and receiving localized content. Jessica Kuras, Senior Technical Writer at Fitbit will cover how they use conditional tags to adjust what content is localized, the backend work they did to make switching their language seamless for customers, and the improvements MadCap Lingo brought to their team.

Track 4

Photo of Andrea Maliska

Decoding Learning and Development Methodologies

Presented by: Andrea Maliska

Learning and development (L&D) is filled with various acronyms and methodologies but, how do you know which is the right path to follow once you get a handle on what all these acronyms mean? In this session, Andrea Maliska, is award-winning learning and development leader and eLearning strategist will break down the most popular L&D methodologies, talk through various acronym meanings and help you better understand when to use what while building out your learning programs.

5:30 PM

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