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MadWorld Conferences

The Premier Technical Communication
and Content Strategy Conference

Photo of Denise Kadilak

Denise Kadilak

Information Architect/Team Manager


Denise Kadilak is an Information Architect/Team Manager with Blackbaud. She has worked with MadCap Flare for over seven years and led her team’s move from Adobe® FrameMaker® to topic-based authoring and Flare. In addition to Flare, her interests include content and knowledge management and information technologies. Denise is also a regular presenter at international conferences and a part-time college instructor.

Sessions Presented by Denise Kadilak:

Tuesday, June 5

1:30-2:30 PM

Intelligent Content and MadCap Flare

Track 1 MadCap Flare

We all strive to deliver the right content to the right customers in the right way, but accomplishing this task is no small order. Enter the Intelligent Content strategy. This strategy addresses traditional content limitations, such as output, purpose, and technology; however, creating a strategy to deliver intelligent content is also a challenge, but a challenge that pays off nicely if overcome. In this presentation we’ll learn what is meant by intelligent content, the challenges to creating an intelligent content strategy, and how MadCap Flare can make these challenges manageable. On the Flare side, we’ll focus specifically on how Flare allows you to create semantically-aware and structurally-rich content, which in turn makes the content discoverable, reusable, reconfigurable, and adaptable, all tenants of the Intelligent Content paradigm.

Wednesday, June 6

4:00-5:30 PM

Create, Curate, and Circulate Content for Multiple Channels

Track 2 Advanced Training

Content requirements do not vary much between departments. Marketing, Training, Support, Professional Services, Help, all need to know basically the same things: some conceptual information, how the product works, and recommended best practices. What differs between these departments is how that content gets used and presented to the client. Unfortunately, in most organizations each department creates its own content, and even worse, they are often doing so with varying degrees of product understanding because most are not part of the product development process. In this presentation, we’ll look at how a smart content strategy along with a couple of MadCap Software tools (MadCap Flare and MadCap Analyzer) allows one department – ideally the department that works most closely with product development – to own, curate, and then share with stakeholders all required content in an effective and timely manner.